Surfing magazine unloads its followers!
Instagram has become a necessary business tool in the belt of any successful man about town. He looks at girls, he looks at wipeouts, he posts a picture of himself at Coachella. If he is a surf media property he posts pictures of surfers at Coachella.
And how many followers do you have? Are you jealous of people you feel beneath you, socially, who have more? Surfer magazine’s Instagram has 1.2 million followers. Surfing magazine’s Instagram had near 1 million.
And by had I mean had because look at it today!
Of course you know that Surfing (RIP) folded but what happens to these followers? Do they die too?
No! They got sold for $3.5 million or that was the rumor floating through San Clemente’s mists late last night by a very knowledgable surf industry titan.
Is it true?
Hard to say. It would mean that each man, woman and child on Surfing’s feed was worth over 3 bucks. Lots lots more than calculator InstaWorth, which claims brands tend to pay $5-10 per thousand followers. This is, of course, as an advertising tool but probably sets the mark for value. Gizmodo suggests that celebrity accounts with 3 to 5 million followers can get around 75k per post. So if Surfing was selling posts for 25k per and doing 100 a year that might be good.
No?
Or maybe Surfing sold its near million Facebook fans too? And creative director Pete Taras’ very handsome face? And editor-at-large Taylor Paul’s ability to surf Mavs? And photo editor Jimmicane’s stake in the Jacksonville Jaguars? And Todd Prodanovich’s noodle backbone?
Oh wait! Todd Prodanovich edits Surfer! His noodle backbone ain’t for sale!
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By my calculations bg’s insta value weighs in at 3 vodka martinis and a small plate of sushi
Another article I really couldn’t give a flying fuck about.
ha ha ha that would value Surfing’s IG audience above what the title was worth. The owners were offered just over $3m for Surfing and all its associated properties … and chose to close it instead. Which might have shown it was worth something after all, if the owners didn’t want it as a competitor.
Seen brands do the name flip like that plenty of times on IG but this is a weird one. Is it just an updated entity run by the same team hoping to revitalise/ reinvigorate and somehow monetise Surfer or have they handed over the digital keys to someone/some company (for a reputed $3.5m according to industry rumour)? If so WHO? WHEN? WHY? WTF AND AGAIN WHY!!!! And just wondering about snapper/filmer rights on this, can they pull their work if they don’t want to be involved in this new “whateverthefuckitis”
Or they just threw it across the hallway and renamed it @SurferFilms…
ding ding ding!
Pete Taras is worth more than gold bullion bricks.