Chris Coté is something of a legend in the surf industry. Love him or hate him, you’d recognize his boyish and bespectacled profile just about anywhere. He’s like the white Masekela or the skinnier Drew Carey.
My introduction to Coté was through his work at Transworld Surf Magazine, where he helped build the most fun-loving surf rag in the States. I was pretty young at the time, but I vividly remember Coté getting grilled monthly in the Letters to the Editor section. He’d then reply with some sort of self-deprecating but inevitably victorious quip that would leave me rolling.
I don’t know this for sure but, based on his background in skating (and skating’s marvelous invention, King of the Road) Coté was likely the mastermind behind Transworld Surf’s Cali Rally — the high watermark in surfing extracurriculars.
But then Transworld went under in 2013 and Coté, the longtime Ed. in Chief, was without work. So what’d he do, sulk around aimlessly? Probably. Cry? Definitely. But eventually Chris recovered and leveraged his position in the surf world into a new profession: action sports broadcasting.
I use the term “action sports” because he covers both surf and skate, plus it’s in the name of his new podcast. I said his new podcast!
Monday M.A.S.S., or Monday Action Sports Show, although I’m fairly certain there’s an acronymical issue there, is the only podcast (to my knowledge) that offers weekly news on all things surf, snow, and skate. He’s currently five episodes into his new gig and, I’ll be honest, the first few aren’t so sexy but they’re getting better each time!
I’m particularly fond of Coté’s tone, which has the perfect blend of zest, ambivalence and satire. Much like anything written by Chas Smith, it’s hard to tell if Coté is praising or viciously roasting his subjects.
My favorite parts of Monday M.A.S.S include Coté’s downright assault on hi-perf longboarding (March 20th episode), his ongoing but unexplained feud with Robert Kelly Slater (most episodes), and his ability to lock in obscure sponsors like a standing-desk brand or a weed dispensary (every episode).
Peep it on iTunes!