Love is a many splendored thing!
I’m sorry… I know this isn’t “content” but I just can’t get enough of The Inertia‘s love quarrel letter to Stab. I mean, am I the only one here who thinks this is even better than a Gabriel Medina victory? Even better than 10 Gabriel Medina victories?
A quick recap. Stab wanted to contribute to its partner (like BeachGrit contributes to Surfer) and the very funny Brendan Buckley wrote a piece suggesting dolphin and surfer brains are wired the same. The Inertia published. Stab giggled while back-peddling. The Inertia got hurt and founder Zach Weisberg wrote a letter.
Here are my favorite lines.
1) At 10:21 PM Friday night, just after I booked a flight home to the East Coast for a funeral for a family member I love very much, I was notified that our neighbors at Stab had played us for fools.
2) In my estimation, life’s too short for that nonsense.
3) We are not the guys snickering in the back corner of the bus pointing and laughing and high-fiving at other’s expense.
4) I was taught at a very early age that it’s not fulfilling to shit on other people for your own amusement.
5) And while celebrating a fake contribution that slipped through our system is a dickish thing to do, I want to thank Stab for doing it.
6) I’m sure the sweethearts at Stab are clinking beers and smiling at how they succeeded in making us look like assholes.
7) Starting today, we will enforce a series of stricter protocols for contributions, which will slow that process but will ensure a higher caliber of quality and accuracy in our content.
8) For too long, (surf) seemed to be dictated by a small group of white men in Orange County obsessed with the fleeting and vacuous nature of “cool,” which we believe undersold the rich, diverse culture of the sport.
9) I sincerely do not give a fuck.
10) If you and your embittered shadow choose to perpetuate a mindlessly exclusive mentality that spits on bright-eyed participants who stand outside imaginary lines drawn in the sand, that’s your prerogative.
11) I sincerely do not give a fuck.
12) We believe the coolest thing we can do is treat people with kindness and respect, approach work with optimism, and pursue things we care deeply about with curiosity and an open mind.
13) I sincerely do not give a fuck.
14) That’s our promise.
……….I’m sorry. I am laughing so hard I can’t breathe and have to stop….
Ha he really is an A grade jock
That’s all kind of interesting but what about man and sea mammal?
I gots to know.
Sometimes nonsense is the only thing that makes life worth living.
neither is the USA!
This dude is such a pussy, love how he invokes family death for… sympathy? Take a joke, Zach, most of America has forgot irreverence is necessary for comedy, thankfully Stab hasn’t.
Didn’t Sam have a similar cry about Beachgrit picking on he and Stab all the time? I believe it was an interview in some droll as fuck industry website?
In regards to those imaginary lines in the sand…sounds like he’s still stuck outside of them. Poor fella just wants to be part of the tribe…and um…to exploit it. Lol
don’t they all cough. BG. cough
First time commentator. Long time listener. (Rory once posted a video of my fat ass longboarding a few years ago as favor to an old high school friend who owns a brewery in the South Bay–my claim to beachgrit fame– thinking about the comments makes me warm and fuzzy inside.). Anyway, I put on a traditional longboard contest in Hermosa Beach honoring the South Bay’s place in surf history. In one of the promotional interviews I did, I mention that people should visit events like the contest I was throwing to experience surf culture–and not relay on websites like the inertia to define your perception of surf culture. After reading these two postings regarding the inertia’s rebuttal to Stab’s trolling, a vague memory from the day of the contest came back to me. While I was focusing on getting the contest underway, I overhead a man come to the sign-up table staking claim that he was from the inertia or something like that. I turned around, shook my head, and went back to organizing heat sheets. The man continued on the lines, “you guys don’t know what the inertia,?” (my two volunteers, silverbacked as can be, had no clue–nor cared). This man ended, “Well it was started by the online editor Zach…” from there I left to, I think, help out with another canopy or something and missed the end of the conversation.
Welcome!
If there was ever a ‘culture’ of surf, where I grew up it was giving shit to all your mates and taking shit from all your mates and riding waves.
I agree. I wish it was just as simple as that now-a-days. The self-indulgent social media phenomena of creating oneself as their own idol for an audience of no-one or “follower” numbers equal to a school girl in Iowa has really dampened the culture. I’ve had mates fall victim to thinking they are a brand—I talked way too much shit and had to pulled the plug on my information super highway personality. But let me pump the brakes…yes, surfing to the purest form should be catching waves and talking shit to your friends and not being butt-hurt and taking it reciprocally while enjoying a good fucking beer. No Venice-adjacent or any surf media source can define that shit. OK, maybe in a good advertorial that gives me the urge to buy clothing way too hip for my fat ass.
please be brief.
tldr
Yet you obviously spend a degree of time reading Beachgrit. Curious.
Fuck. What a move. Pause to celebrate the sale of Stab. They bought their balls back!
I love the part about the “white guys in Orange County”. Are white guys in Orange County different from white guys in Venice, North County SD or Sydney?
yes. smaller dicks.
Don’t apologize, we share your glee for this exchange.
I don’t get it. Is Zach not intelligent enough to understand humour?
Oh. I am slow. I didn’t understand this the first time at all. Now. Oh. I think espresso just went up my nose actually!
You’re drinking it wrong.
I’m savouring the commentary so I can read it when the hubbub has died down and double my smirking giggles. Can someone make a copy in case it gets disappeared please?
Not gonna lie, read this hurt feelings piece from chief whiningberg and have spent the last 36 hours pissing myself. The gift that keeps on giving
The opener is all time! So many issues in one line. The OCD in quoting the EXACT time. The funeral! The east coast flight! The VERY MUCH love!!!
And all without even the slightest of fucks 😂😢
Can anyone imagine John Severson writing with such, er, force?
Well it looks like the Inertia business model just got exposed for what it is. Free content is free for a reason.
Because it’s absolute nonsense. If you have ProTec fins, a SurfTech board, and a Subaru you too can be a “contributor” to The Inertia.
Fuck sake. These guys are a joke. Stop making me look at their petty existence. By the way did you hear Morgan hung himself? I’m having a party to celebrate at 3pm today.
I’ll bring the bulbs!
Hear your pain, this made me google inertia to find the article, biannual link. But wading through their other shit hurt my brain. Some guy’s article about how this year is gonna be all-time El Nino surf *except terms and conditions it might not happen at all coz Mother Nature is a moody bitch. Scientific motherfucker. I thought my local surf reporter was full retard but there he goes upping the ante
Sounds like he very much gives a fuck
Very, very very many fucks given. That is all that letter is, fucks given all over the place.
Zach: the fuck that keeps giving.
He writes a long letter. Then says zero fucks given. Sincerely, still don’t give a fuck
Psychology 101: Straight Edge
Fuck! how’s the funeral card
He’s the Gabriel Medina of passive aggression.
Ha! Starting with the funeral is truly next level passive-aggression. He might be the king of the genre.
well at least he knows a white man when he sees one
what if he has suntan?
..and the caveat “of a family member that I loved very much”. Like, not just one of those you know, like, “shit gotta fly back home for a fuckin’ funeral” funerals. You know, a real “poor me” funeral.
Fuck those dead relatives can be a pain in the ass
Nick, that’s insulting Gabriel
“10) If you and your embittered shadow choose to perpetuate a mindlessly exclusive mentality that spits on bright-eyed participants who stand outside imaginary lines drawn in the sand, that’s your prerogative.”
Yeah, that mindlessly exclusive mentality that STAB clearly wanted to show the tiny world of surf that The Inertia has no regard whatsoever for fact checking or owning anything resembling an editorial standard. The age of the Internet is beginning to rear the ugly consequences Chas and I fear we’re far too deep down the rabbit hole to come out the other side. Just blame others for being shitty at your job and do like the *president does…
or you could say , as I am not intelligent enough to understand most of what “Arty” Zach says , that,” one mans nonsense is another man humour,” and all the those eloquent phrases and big words, do not hide our prerogative to laugh at Zach’s perception of what he stands for , which is a rather narrow minded douche!
takes one to know one nah nah nah
exactly , that’s why I can identify with him , we have a contest in Australia , who is the best Bullshit Artist , which is the only type of Artist I associate with!!!