Nothing makes me sadder than a lovers' quarrel. But is there hope for these two?
I really hate lovers’ quarrels and it is probably because, at heart, I am a romantic. A believer that there is a one for each of us and when you find it is most important to never let go. Never ever ever. Romeo and Juliet exemplify this singular passion. So do Goldie Hawn and Kurt Russell, Chris Martin and Gwen Paltrow, Stab and The Inertia.
Yes Stab and The Inertia are a perfect match example to us all, cohabitating in Venice-adjacent. Sharing 2 foot closeouts and crispy shallots, writing about surf and the surf world from uniquely clichéd perspectives, holding hands in the pale moonlight.
Three days ago they together shared a story and what should have been a coming out party somehow turned sour. The piece was a brilliant expose on how dolphins and humans are the same. Of course there was no scientific evidence to back up the claim but who cares? A. Science is for non-lovers and B. Dolphins totally are like surfers.
Stab even put a completely The Inertia-like disclaimer on the end of the story:
Here at Stab—a magazine that often allows Morgan Williamson to write as if English is his second language—we’ve typically taken a (somewhat) firm stance on putting down competitors. However, the effort Mr Buckley put into making the point that (almost) anyone can write articles and have them published in surf media in 2017 is admirable and deserves its time in bright lights, slowly sliding down the feed.
And The Inertia should have jumped up and down clapping its very tiny hands.
But for some reason it did not.
Founder-and-Chief Zach Weisberg took to the internet and wrote from the heart about how he did not like surfers and dolphins being compared and added:
I’d also like to thank you for reminding me of who we are, and what we strive for The Inertia to represent. Or better yet, what we don’t represent. We are not the guys snickering in the back corner of the bus pointing and laughing and high-fiving at other’s expense. That will never be us. You’re more than welcome to race the others to the bottom to own that space. I was taught at a very early age that it’s not fulfilling to shit on other people for your own amusement. We’ve watched others do that for years. We’ve watched people who were once very close to you do that to you. We’ve watched you call that behavior pathetic. You’re right. It is.
I think the “people who were once very close to you do that to you. We’ve watched you call that behavior pathetic. You’re right. It is.” means BeachGrit and this brings me the truest joy because I know at the end, Stab and The Inertia will apologize to each other for harsh words and go out somewhere on Lincoln blvd. for more dishes featuring crispy shallots.
And afterward? Well. Make up sex is the best of all or so they say.
So let me be the first to toast… The Inertia and Stab. In good times and bad, sickness and health. You are each other’s one!
i just want to see a new surf fight. whats the last one you have seen? its been a while
Shawna probably is a cunt.
Are you Yoda?
3 offices full of cunts trying to convince advertirsers you are worthy!
I know… I can’t believe I missed this when it came out but I’m here now!
Just fuck already
Surely a common Interest
The worst part in all this was how Zach and the editor Juan responded. No one was holding a gun to their heads demanding they publish the story, yet they still published it without doing their editorial diligence of fact checking. They can call the guys over at STAB assholes all they want, but at the end of the day they need to take responsibility for their lack of editorial standards and not push the blame on somebody who sold them a sham. Think a reporter at The NY Times or The Washington Post blames the anonymous source they got that false tip from when their editors have to publish a retraction? Truly pathetic age we’re living in when someone fucks up at their job and thinks they can blame somebody else for it.
Should we take a retrospective look at the content of Beachgrit and Stab with a fine toothed comb?
Editorial standards?
Surfing?
Rumors are rumors though, and STAB and BG typically let people know when they’re presenting information as such. The “article” in question was presented to readers as factual and based on a study. There’s a clear difference there.
Doesn’t the Inertia know thats where the cool kids sit? Why are they such pussies? It’s fun to sit in the back of the bus and start chants “Bus driver’s a slut”
those guys started surfing when they were in college, of course they know they’ll never get to hang with the cool kids
Where’s Warshaw? This actually happen at least once before. Sometime back in the 70’s I believe Surfer/Surfing had a similar incident. Can’t remember who did it to who but a full fake story was submitted and actually printed. Chin up Zach, happens to the best of um.
Exactly. And it makes you wonder how many blatantly false stories The Inertia has previously published if they show they’re willing to run things without doing fact checks…
Fact checks are so 2016, catch up
fake checks
The Inertia are… are… are… JJF !!! Sunny, shunshine… a fluffy bunny at morning, in springtime
Stab are… are… are… Shane Herring !!! A bastard, dirty, arrogant, pre-coma drinker, decadent, lowered face on the bar table, that tell’s a joke about a fluffy bunny and a teddy bear!!!
BG are… are… are… Sean Volland!!! A fatty, gluttonous, trunk in the middle of the butt teddy bear, who catches the fluffy bunny to clean his arse in the meadle of the forest…!!!
Sonny and Cher
Had a surf just the other day when a pod of dolphins ran through. They didn’t seem to give a flying fuck what I was or where I was.
Inertia is spot on. Surfer = Dolphin
And to think 20 short years ago, this would all have been solved by a friendly punch in the face. Now, public, pseudo self/help, pussy speak reigns. The guys in the back of the bus weren’t all that bad were they Zach?
How would he know?
He never rode the bus?
Special Home Education
I tried to give this a thumbs up but my hands were wedged in my pockets throwing shakas
or shaka’s ? Lets celebrate a new found love affair , is it the Stinertia , instab or is this just a lovers quarrel where the loser spirals to the bottom with BG?
How brutal is autocorrect
The Stain™.
Coming soon to Inertia readers, the fisting shaka.
“You can extend the fearful, false glory days of a junior high clique until you decompose underground into eternity. “
Pretty good sentence if you ask me. Zachie brings the noise.
But why does he hate Gore Vidal so much?
Stab just wants so hard to be a beautiful, gay, longboarding, ad-whore, daisy chaining, back-slapping, trash punk shit music loving, cool-as-fuck version of BG.
They’ll all kill themselves asphyxi wanking, or something equally on trend.
But then, Gogglebox was straight edge until he was 24. How the fuck is he supposed to know anything. He missed the best years of his life!
Bless them and the collective IQ of their comment section.
this asphyxi wanking….require any specialised equipment?
Jazz it up how you like I suppose, but mainly just courage and good judgement.
Hmmm. I lost a friend to that. To be fair his judgement wasn’t all that great.
My condolences. Perhaps the polar opposite to going out with a bang.
Ask Michael Hutchence
We’ve lost many a good man to the old asphixi wank
We’ll make a shirt!
How many do you want? My wife’s business just got some nice ones done up by a local guy here and they are tops.
No fun was every had in the front of the bus, from memory.
Sad
I disagree because sometimes you could see up the teachers skirt in the windscreen reflection.
Nice try. I’ve been trying to monetise my commenting for years and these cunts won’t throw me a crumb.
You can pick on the kooks as much as you want but in the end there are far more kooks then there are good surfers. I fear a revolution.