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Beach Grit

Breaking: The Eddie called off for year!

Chas Smith

by Chas Smith

World's most famous big wave event is shelved due to "disagreement!"

If you have ever personally witnessed The Quiksilver in Memory of Eddie Aikau at Waimea Bay then you know that it is truly a wonderful spectacle. Not to sound overly sentimental but being on those cliffs when The Eddie is on changes a man. Everything from the towering waves to the hooting amphitheater to the invite-only surfers practicing their brave dance to the energy hanging all the way to Honolulu like thick vog creeps inside the heart and softens the hardest crust.

I have no doubt that if Kim Jong Un and Donald J. Trump could but stand on those cliffs, shoulder to shoulder, and watch Ross Clarke-Jones make one drop that peace would be established on the Korean peninsula.

And this makes it even sadder that The Eddie is likely shelved for the year and not due lack of giant surf but due… I don’t know. Let’s read Hawaii News Now!

The chances are slim that the iconic big wave surfing competition known as “The Eddie” will run this year after new developments in an ongoing struggle to find a sponsor.

Quicksilver, Red Bull and the Aikau family previously agreed to sponsorship terms for the world-famous event until Saturday, when the Aikau family introduced new terms that the company could not agree to.

In a statement, a Quicksilver representative said:

“Quiksilver has decided that it has run out of time to sponsor the ‘Quiksilver in Memory of Eddie Aikau’ big wave surf event for 2017-2018.

Quiksilver has been honored to celebrate the life of champion big wave surfer and Waimea Bay lifeguard Eddie Aikau. Quiksilver is proud of the tradition of the event which underlines its respect for Eddie Aikau, the Hawaiian people and the community at large, and Quiksilver greatly appreciates more than 30 years of partnership with the Aikau family.”

Earlier this year, the World Surfing League reportedly withdrew financial support of the event. Quicksilver and the Aikau family previously had differences in terms in previous months.

“After a long, hard negotiations with the Aikaus, there just wasn’t enough time to put on a proper contest,” Glen Moncata of Quicksilver said. “There’s a lot of preparations involved, and with the passing of time, we don’t think we can put together a proper contest.”

“Even though the parties were unable to reach an agreement, Quiksilver remains open to continuing discussions for a 2018-2019 event and beyond so that all parties can better prepare for the event,” Quicksilver added.

The Aikau family says status of the contest going forward is unknown. They did not provide any additional details.

I have heard from multiple sources that the Aikau family is notoriously difficult. Maybe notoriously difficult in order to protect the legacy of the great Eddie. Maybe notoriously difficult because enough is never enough. Whatever the case it is a real shame and now we may have nuclear war in the Pacific.