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Michelob Ultra: What do the people think?

Chas Smith

by Chas Smith

The official beer of the WSL gets reviewed!

There is finnnnnnnnally surf in southern California and it has basically been 876 days since the last swell. Panic is in the air as grown men stumble over their children and grown women accidentally kick their dogs as they rush out the door shouting, “Wait! Do I use warm water or cool water wax?”

I didn’t know either so I logged on to Surfline to check water temperature but got distracted by the website being wrapped, top to bottom, with Michelob Ultra branding. The beer of the bourgeoisie.


And many videos feat. Seabass Zietz all with less than 500 views. Would you like to watch one?

A bald-faced attempt to appeal to The People™ if I’ve ever seen one. Parents not making enough money, boy orphaned, getting kicked while down, getting shouted at, whilst in tube, by a beyond ecstatic Pete Mel… etc.

A tough looking life but let’s be honest. Let’s be real honest. The Garden Isle is a land of endless bounty and Seabass Zietz lives a life of eternal privilege.

But maybe I’ve been too hard on Michelob Ultra. Maybe it really is a beer of the people too. So let’s watch the people drink and review.

I guess I’ve been too hard.