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Beach Grit

State of Surf: “Let the weak die!”

Chas Smith

by Chas Smith

A socially darwinian missile launched from surf conference!

Last night the President of the United States Donald J. Trump met with some of his generals etc. at the White House and told the gathered reporters that they were witnessing “the calm before the storm.” Oh this tease sent the news into overdrive. What could this provocative phrase be referring to? Iran? North Korea?

Who knows? And frankly I didn’t care because I was busy pondering a far more disturbing statement delivered at the Transworld Business 2017 State of Surf Q2 even from two nights ago by Nixon’s Vice President of Sales Americas Brian White.

He told the gathering:

Overall, there is an evolution happening, and some retailers who aren’t in the business to support and elevate the entire community are hurting the market for everyone, White said.

“We need to let the weak die, because if they can’t win by assortment or by the experience they are providing, then they win by lowering the price, and it needs to go away.”


Who are these weak that need to die? Like… who? Like… which surf shops? Does your local surf shop need to die? And what do you think in general about survival of the fittest as a concept? Are you Hitlerian or do your politics line up more with Gandhi?