So bad that it's still bad!
Do you remember when shoe brand DC ruled action sports? Oh they had it all! A sexy roster, feat. Bruce Irons, Dane Reynolds, Danny Way, Steve Berra, fat tongues, cubic zirconia encrusted rings, parties, parties, parties… but then the brand fell on hard times. Action sports became… less cool along with parties and cubic zirconia but the brand didn’t go out of business because inertia is a real thing, not just a horrible outdoor website in Venice-adjacent.
Do you know what “inertia” actually means?
“A tendency to do nothing or remain unchanged.”
So yeah, since DC was already in business it is easiest for it just to stay in business and also to flip the calendar back to 1996. Would you like to see a picture of DC’s latest shoe?
Whoa.
It is apparently a collaboration with Dime (I don’t know what “Dime” is) but doesn’t it feel to early for this? Like… by a century?
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have you seen the new balenciagas though? dc may be riding the right wave indeed
boards are balaram”s… cun’t you read?
That shoe will sell by the truckload in SoCal
…goodvertorial?
They are not. They never were. Every generation has a mistake.
Why am I sensing a Wasserman – DC blood feud here?
So that means The Inertia will just keep going forever?? oh fuck
Dime is a brilliant, very self aware Canadian skate clothing company. They also host the greatest skateboard contest ever, The Dime Glory Challenge.
https://www.youtube.com/wat…
i A?
DIME is probably the coolest skate company in Canada. Dime and DC just teamed up to run the sickest skate contest ever (Dime Glory Challenge) and this shoe, along with other 90s style kicks (Air Max, etc) are in for a massive come back. C’mon man, you should know this fashion shit, and you should also concede to the fact that “full rotations” are 540s you cheeky bastard! Love you.
thats some badvetorial right there
I REFUSE to allow this sort of 90s sick to come back EVER. REFUSE! For all of our children. Yours too!
Swishy pants bruh! Let’s do this!
With buttons up the side
Peter Smolik just called and said, “Chris you are too old for the ‘fresh’ look, put down the swishy pants.”
😂😂😂epic
Yeah but apparently Hawaiian shirts and Drew Carey’s glasses are fucken out mate so you’re totally fucked.
Ya falling off Chas! Dime is hot young skate brand out of Montreal, and the ‘dad’ shoe trend is just about to peak. See Balenciaga’s latest below https://uploads.disquscdn.c…
You just gave me a glimpse of the end of civilization. Thanks.
Rejected Sketchers design.
No greater insult
existential crisis to DC shoes…you are doing fine Chas
Good point, if he really was having a crisis he’d be rocking these with a nice baggy jeans short and rip curl T combo
A prime example of why Teva sandals should rule the earth. Or at least the feet of people walking on the earth.
Knew I’d seen these before, just a slightly different colour scheme https://uploads.disquscdn.c…
Judging by the photo they’re clearly assymetrical. I thought that was cool?
Terrible rip off of the air max 95s, which are sick.
Going for the rat boy image with TN’s. Love the ice.
Chas meant to say, “Action sports became…asshole.”
who’s ya mammy? https://i1.adis.ws/i/jpl/jd…