How much would you pay for the experience of a lifetime?
A hot new rumor is circling the surf industry mill and it directly involves you. I have had three recent chats with people in the know and semi-know who have let it leak, strategically I assume, that Surf Ranch, Kelly Slater’s dreamy central California artificial wave, is going to be available to rent in the very near future.
And you’ve rented bouncy houses, Chuck E. Cheese party rooms, karaoke studios and the local Shriner’s Hall for your various birthdays and graduations but just imagine how popular you’ll be when you rent Surf Ranch?
Now, details are slim as to when Surf Ranch will actually become available but my sources tell me that it is most certainly in the cards though a price has not been settled upon yet. We can help here. How much would you pay, honestly, for you and a crew of your best pals for one whole day? $30,000? $90,000?
It really is a conundrum. Of course there are the hard costs of operating which, between salaries, energy, food/drink would run thousands of dollars a day but above and beyond what is a good price point? Of course capitalism declares that it is worth whatever anyone is willing to pay but that can’t go on the brochure, can it. There has to be a starting point. But what?
While you’re both thinking and examining your bank accounts let me give you some advice. If your idea is to get your fifty best friends together and have them cough up $1000 each then throw it in the trash unless forty-two of your best friends don’t surf and are paying for the ambiance. The absolute maximum amount of surfers that can have fun-ish over the course of a day is ten and that’s assuming one of them gets hurt.
Also, you should consider the relative skill of your friends, depending how proud you are and you should tell all of your friends not to safety surf because the best part about Surf Ranch is picking off other’s scraps.
But there you have it. A brave new potential wedding venue.