"This is so disrespectful. You’ve lost my follow."
I spend a good 50% of each day laughing at The Inertia and Stab. Maybe not 50% but at least 5%. I laugh at the safe space, big tent, quick-to-apologize-with-tears-in-eyes-but-slow-to-ever-do-anything-even-remotely-meaningful of The Inertia. I laugh at the trying-super-hard-to-be-edgy-but-constantly-missing-the-mark-because-it-takes-a-little-spine-to-actually-be-edgy of Stab.
I laugh mostly looking at their social medias. Both The Inertia and Stab grew in the digital age where robust followings could be bought/built and those numbers sold to advertisers. It’s a nice model, if you launched forever ago/have money, but there is so much strange hurt feelings and misunderstandings in robust social media followings and these regularly spill into the comments on Facebook or Instagram.
I look and laugh and think, “It’s a good thing we never had money to build a robust social media following. Who needs that sort of headache?” I assumed that those who followed BeachGrit came organically and were in on the joke or at least understood the joke.
That assumption was shattered this morning. Apparently our Instagram account is a sleeper cell of easily triggered social justice warriors even more full-throated than any that populate The Inertia or Stab.
I posted a little ditty about Surf Snowdonia building a Nazi-esque hotel that was causing some consternation when I woke up and advertised the story on our Instagram with a little screen grab from the cult classic Surf Nazis Must Die then went about my business.
When I checked in a few hours later, though, all hell had broken loose. Message after message declaring:
cassellpeter You have 109K followers and you post someone with a Nazi symbol? Irresponsible. You’ve lost a follower. Thought you were better.
d1242w Go fuck yourself you fucking white boy racist.
kbskaleidoscope This is so disrespectful. You’ve lost my follow.
lalhavali This symbol should not be used . That’s not funny!
sllewhsa On remembrance day, really?
danielvaie Hate this picture😡😡😡😡😡😡😡😡😡😡😡😡😡SHAME SHAME STUPID STUPID
hindiana530 Whoops…this was an awkward post
ralphteriitaohia Bulshit 😢😠
Etc. Etc. Etc.
Now I know how those boys at The Inertia and Stab feel. They feel good! Triggering the easily triggered is like riding a good rollercoaster. All the thrill, none of the danger. I now wish BeachGrit had a robust social media following but it appears everyone unfollowed.
Maybe next year!