Jeep pulls out all the stops!
Remember how we weren’t going to be jaded anymore? Well, I gave it a good 45 minute go but didn’t have any fun so let’s just go back to cynically sniping at everything without providing real value to anything.
Is that ok?
And I remember, a few months ago, receiving many emails and texts about how horrible the new Jeep commercial that plays during World Surf League broadcasts was. I looked around for something but all the Jeep adverts seemed equally horrible to me but just right now I tuned into the Vans Triple Crown feat. Chris Cote and saw it!
Or I’m guessing saw it. This one that starts… “Waves aren’t the only thing I surf….”
Then continues…
“I surf the air. I surf roads, lanes and alleys. I surf dirt and mud and muck. Drop in on mountainsides and carve through valleys. I rip forested trails, pull aerials in the sand. I surf the ocean. I surf adventure. I surf it all.”
Hahahaha!
I seriously haven’t had a belly laugh like that since this morning when I read the phrase “pumped to the point of ecstasy.”
Really really good stuff. Who do you think came up with the copy? Do you think it came straight out of the World Surf League or did Jeep hire a Venice-adjacent agency?
“I surf my unpaid parking tickets. I surf the cold medicine, flu medicine, insulin shots. I surf gender discrimination and racial discrimination and religious discrimination and sexual discrimination. I pull aerials over Brexit…
I surf it all.
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In the desert’, Jeeps reputation as a shit 4wd was only bested by Hummer, which had a polycarbonate coupling joint which tended to shear off under stress, leading to wealthier people than me leaving them stranded there.
Tea Street?
yup. worst surf ad ever. its what happens when landlocked large corporate ad agency’s try to do “surf” . helps make jeep a silly and embarrassing brand, and worse. and that voiceover. a “professional” voiceover to sound like a real surfer!! pathetic choice. sounds no more real or authentic than any other of the profesional, poorly picked, “voice”. can just imagine the crowded client/agency meetings with suits and “makers” saying “Awesome!!” over and over and over as
they ride this silly concept and poorly done ad.
I chose not to choose life. I chose Cocaine and Surfing (buy here)
That was bad. Really bad.
But there have been worse surfing commercials. Eg: Retire in Virginia Beach.
Subaru.
Ian Walsh sponsored by …something…
But the most interesting man in the world photo-shopped on a big wave is he best!
That’s confusing
‘I drop in on mountainsides. Yeah, whatcha gonna do about it?’
Mountain falls on him.
Seriously, as soon as they put out the fires, the rains will start and this will all come to pass. Sierras have had enough of our Jeep tricks and hubris.
I get enough corrosion from road salt.. why would you drive onto a beach when you can park on the road and walk 5 minutes in.. oh wait, do Jeeps have an analog Brietling in dash or is that only my housekeeper’s Lexus?
Just wondering,
In LA
Can u go out of the office for a joint now instead of a ciggie?
Board’s facing the wrong way, barns…
That’d be a funny spoof
I’d give it another try but there’s just too damn much good TV these days!
The rest of the seasons are great! Get back in there!
The Wire still trumps most of it though.
I know its not surf related but the Oahu Wanderlust that is playing during the haliewa pro is at least as bad as that.
Earnest, bendy fuckheads. On SUP’s. Just shoot me.
I choose life!!
I surf the muck AND the mire.
I surf the air. My heads and arms do, anyway. Not my feet.
I surf roads, lanes and alleys, tandem, with Siri.
I surf the Highs and the Lows. The Middle is easy to surf, but really hard to surf well.
I surf Pinot Grigio or Chardonnay, I don’t give a fuck.
Just now, before I starting writing this, I surfed the line-break, above, between Chas’ first and second paragraphs.
When UPS drops a package off on my front porch, I surf it before I open it.
I surfed Season One of the Wire, kooked out on Season Two, never surfed it again.
You better block that Triple-World score, or I will surf it
I have thus far surfed to perfection each and every one of my wedding vows. Fourteen years this May.
If the offer is still good, I will gladly surf your guestroom next time I’m down there. Maybe we can catch some waves!
Make sure you surf the espresso at the coffee shop near Chas it’s good.
I will triple-surf that espresso
It is legit good! I have been there many times now even without Chas! Who, drinks tea. Idk what to make of that, really.
i surf the (com)ments
That commercial isn’t trying nearly hard enough.
It’s the tone. The tone is terrible. Why does everything have to be hardcore? Surfing used to be hand jive, beach blanket bingo and those guys weren’t even wearing rubber or leashes. They were core, but didn’t try to sound core. Why so serious? It’s a silly, silly activity — that’s the fun of it.
Well their last ads were like that: “Honey….I wanna go SURFIN’!” Oh god.
That was terrible too and now that song is stuck in my head.
https://youtu.be/aPVLyB0Yc6I
Exactly , “The Stranger” sans irony.
Agreed, pretty lame….
She has a really deep voice.
yeah but you can tell she really surfs