Our woman on the ground!
I am lying on a leather couch staring at a length of canvas that’s been stretched from the roofline to create shade where there is none. It’s mid-day in Lemoore, California. The air hangs weighted with dust, heat, the detritus of industrial agriculture, and the ghost humidity of ancient lakes, now drained. Kelly Slater fakes a phone call in the food line.
I had arrived in the morning for a WSL-sponsored media day. A press conference, interviews, and women’s round table comprised the schedule. I got coffee at the Tachi and looked longingly at the pool. What if I just went to the pool? What if I drove to Lemoore and went to the pool at the Tachi and then drove home? I give myself a stern lecture in responsibility and head to the Surf Ranch.
We assemble for the press conference. I have jotted some questions, because I never can think of them on the fly. There is a blessing from the Tachi natives, on whose ancestral lands the Surf Ranch now sits. Then Dave Prodan, sitting in for Joe Turpel, opens the press conference. Each of the six surfers at the table receives a question, which they answer. Then just like that, it’s over.
I sit in my white plastic seat, genuinely surprised. I have never been to a press conference where media do not ask questions. Generally, asking questions is the point of the exercise. I figure this must be some kind of special surf media ritual that I can’t possibly understand.
Because in truth, what do I know? I’m an imposter after all. I wandered into this house, sauntered to the kitchen, and made myself a sandwich. I laid down on the couch and made myself comfortable. Maybe eventually Chas and Derek will come home to discover that I’ve eaten all the food in the house and fallen asleep on their couch and what the hell is this weirdo even doing here. Until then, I guess I live here now.
I see Dave Prodan, so I ask him why there were no questions at the press conference. It turns out that in fact, this is a strange surf media ritual. During the early years of the present century, media would turn up for press conferences and ask Kelly Slater two hours of questions, while ignoring the rest of the athletes at the table. Everyone involved got tired of this pattern — Slater, the event sponsors, the other surfers — and this is why we can’t have nice things.
(As a side note, this is bad press conferencing, do not press conference like this. Scribble down the question you really want to ask, but also, several generics you can throw to anyone on the panel. If one person at the table has been asked ten questions, throw something to one of the others. Your stories will absolutely be better for it.)
I interview four of the women. More on that in a future dispatch, because I can not live transcribe like Derek, which is a source of great sadness to me. Carissa Moore is happy to have stayed under the radar in the world title race. Sally Fitzgibbons has enough energy to light up a small city. Courtney Conlogue, wearing rainbow tie dye from Lauren, tells me that “she doesn’t fit in anyone’s box,” which comes as no surprise to me at all. Steph Gilmore is her usual poised self and doesn’t give much away.
The women convene for the round table, which includes Sophie Goldschmidt and the five women who have won CT events this year. Jessi Miley Dyer leads the discussion, which focuses on equal prize money and the ways the women feel it has changed the sport. There isn’t much new here, but it’ll make a nice video package. My foot cramps and in deference to the rolling tape, I stifle a scream.
I head for the exits as Julian Wilson shows up for his practice wave. He carries a new board under his arm. Everything about this feels like an exercise in surrealism. He looks like an alien whose spaceship dropped him off at the wrong destination. Expensive-looking sunglasses hide his eyes (Smith, I believe), but can’t conceal the lost look on his face. How did I end up here?
Then I’m on the road, dreaming of that first fresh breath of ocean-infused air. I imagine marine layer and onshores, anything to blow away the heat-spun cobwebs in my head. I don’t bother to hope for surf, that would be far too much to ask for now. Just proximity. If I can just see the ocean, I can survive.
I’m halfway to Kettleman City, when the traffic grinds to a halt. There’s a paving project in progress. One-way traffic only. So there we all sit, a long snaking line. The sun bores down. I live here now. I live here in this shitty rental Nissan Sentra on the highway that should be carrying me as far as fast as possible from Lemoore, but isn’t. We’re stuck here. The No Exit jokes write themselves.
I never thought I’d be happy to see Kettleman City, which is a two-block road stop of a town. There’s gas stations on every corner, a Starbucks, several fast food outlets, and that’s about all. I strip off my Lemoore clothes (lululemon to hide the sweat) in the gas station parking lot and mix an electrolyte bottle. Chas sends me a text, but I’m too busy eating ice cream to reply.
Ice cream understands. Ice cream understands being stuck in a never-ending line of cars on the road out of Lemoore. Ice cream understands having to go to Lemoore in the first place. Ice cream understands your existential dilemmas and doesn’t give a fuck.
I half expect to wake up at home, the cat pawing at my face, to realize that none of this has actually happened. In the heat of a fever, I dreamed of a surf contest in the tules, the heat of a dying planet, a press conference with no questions, a line of immobile traffic on a long, straight road to an invisible horizon.
But no, this is real. I’m still there, standing on the cracked pavement at the Chevron in Kettleman City. I pilot the Sentra west through the blanched yellow hills. Ice cream drips down my fingers and rolls into my lap. I suck down my electrolyte mix, which pairs badly with ice cream. It’s all of a piece, all out of joint.
I tell myself this is the last time and then I laugh. I realize I said this very same thing while driving the same stretch of road a year ago. Someday maybe I will learn from my own mistakes, but not yet, not today.
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Never even thought they had men’s wear. You need to post a picture of yourself in your yoga shorts. Do they look like ten-speed cyclist Lycra shorts?
Wosl seems to be taking leads from a group that became strong in Germany in the late 1930’s.
That didn’t end well at all.
Especially for people with Ziffs cultural heritage…..
‘This is why we can’t have nice things’ has become deeply engrained in my semi-conscious vocabulary I expect my mouth to start voicing it in days to come. There is something about it that is essentially amusing. Thanks, on behalf of the voices in my head.
This is good.
A question, Jen. We all like to hate it but I feel there must be a couple of surfers who truly enjoy the pool and the comp and the way it all is brought up? Or no way at all?
In Spain,Presidents hardly ever let questions be asked at press conferences..like never
You got me with stripping off the sweaty lulus in a backwater parking lot. Rentals rule.
Didn’t even skim read *clapping emoji*
interviews, one with Kolohe would be good! ……..
Awesome
Great write up.
Does the whole thing seem like
The Truman Show with waves.
The whole thing just feels like there is a director like Christoff orchestrating it all and the crowd are extras.
Maybe thats it, the town of Lemoore is actually the set.
So so unexciting. https://uploads.disquscdn.c…
I was with you! Excellent job.
Yeah, me too.
She goes alright hey! She’s been nurtured well.
I’m going to bring up this article every time I hear Chas and DLS complain about the US Open. Reminder: it can always be worse.
Note to self: don’t ask Jen about Lemoore.
Its bad when you wake up (in Ausland) and watch six wave replays for 8+ rides and regarded five as boring. Kelly Company may have adjusted the wave to provide it with more face (and less tube) but the face lacks steepness. The wave does judge finesse but, surfers that rely on speed, such as Italo, are disadvantaged, because speed makes no difference. In fact, the wave really suits Gabriel, who has such subtle control over his turning. Filipe’s club sandwich was sick. Caroline looks suited. Defay’s 9.33 from yesterday was pretty good.
what flavour did you go for?
As a kid I always loved Kettleman City. It meant I was escaping Lemoore-adjacent Visalia for the coast. Still have very, very positive memories of the place today.
Not me. Got my first speeding ticket there. Apparently it’s a “speed trap.” Fair warning to the masses of BG readers when they flock to Lemoore.
Enjoyed this piece a lot Jen, the tone of bemused frustration was perfect. Although, I think you deserve to be properly pissed off: they invite you out to the desert for a ‘press day’ and then strip away any benefit to you of being there in person. No questions, no open discussion; they could have just sent you a transcript and video of the little show they had with the surfers and it would be have had the same value and saved you time, money and heatstroke.
Arrogance doesn’t begin to cover it.
well said. Summed up my thoughts.
Jen, I have not even read past the opening paragraph and feel your dirt-laden angst with all my being… True art.
I read on…
…
You have to wonder how all of these execs are going to survive in their current positions. It is glaringly obvious that they are asking questions, but they are asking questions like “what issues are important to you right now?” to a generic focus group comprised of varying age and demographic casual consumers.
The sad part is, in the digital timeline, these issues change more rapidly than the WSL can adjust their message/content. Therefore creating “me too” content that lands a few months beyond the current trend of meaningful relevant content. For example…..
1. #metoo movement. WSL announces that they will no longer be showing tight shots of the gals wearing bikini bottoms so as not to objectify women.
2. as movement gains traction, they double down with the announcement of equal pay. Got a bit of press, but fails to keep any sort of relevant traction.
#metoo movement goes to far and opportunists and the Keyboard Khalifat start over playing its use for small gripes, giving what was a powerful movement in its inception, into kool aid with no sugar. Colorful, but watery and lacking flavor.
3. Environmental impact- Patagonia pioneered this, and it is a great thing to do, however, EVERY company has already marketed it, and done it, so tooting your horn about how your reducing plastic use is not only a familiar tune, but not one that makes any sort of impact. More of a ” shouldnt you have been doing that shit already? ” and “is this something thats supposed to make me think more of your shit brand?”
Not to mention whatever the fuck that was at Chopes….. Tone deaf and confusing is what i walked away from via that marketing effort.
4. Vanilla story telling and content production- Kai Lenny and Steve Aoki… Who gives a fuck about Kai Lenny surfing with a dj? Kai is a talented bloke, but fuck me if i care what he has to say. He is boring when dry. And the podcast route should be equally abysmal.
I could go on.
I do understand that human nature lends itself to protecting oneself from harm and danger. it is primal and in our DNA to survive at all costs. Hence, after the relentless beatings the WSL has taken for all endeavors for being tone deaf and irrelevant, i am sure they are not going to hand you the bullets to shoot them with in the form of an open dialogue Q and A.
Lastly, Eric Logan’s inability to identify with the surfing community was forecasted immediately following his hiring. And for the WSL to think the guy that made Oprah’s network shine, completely missed the fact that he can sweet talk a bunch of 40+ year old women with his deep story telling and surface level drama, it does not translate into the world of surf. Fail fail fail.
“I suck down my electrolyte mix, which pairs badly with ice cream. “
god I’m glad you said that, that’s what I was thinking.
Jen, why is Central Ca so hot?
A presser with no questions from the press. Only the WSL.
A presser with no questions from the press…. far out. It’s unbelievable. A totally post-absurdist situation. Looking at how much heat the female CEO of rugby union copped over the Falau stuff, and how she managed it – these guys would melt under that sort of pressure. I just don’t understand. It’s very very bizarre.