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Mmmmmm. Chocolate.

Come tour the “sustainable good vibes” and “minimal palette making big grins” inside Kelly Slater’s Surf Ranch!

And single-use plastics? You won’t find any here.

Have you not been to Lemoore, California’s jewel yet? Planted there in the shadow of an Indian casino, elderly emphysemaniacs plugging quarter after quarter into colorful gambling machines, the stink of industrial farming heavy on the valley air, Fresno one way, Visalia the other and the nearest beach some 100 miles over the hills?

It’s a presumptuous question to ask and rude, when I think of it. The only people who have been to Kelly Slater’s Surf Ranch are those who have been invited by Kelly/Santa Monica and/or and those who decided to pay a princely sum in order to stand along the cement rail and hoot Ace Buchan and he whistles down the line.

That is only a very small number and even though Kelly Slater’s Surf Ranch is made where people live it is not for The People™. No not at all.

Thankfully we have the SF Gate and while San Francisco is also not for The People™, or maybe because it’s not, the publication was invited for a design tour of life behind the wooden fence.

Shall we?

It was vital to Slater and the WSL that the Ranch embrace a sustainable ethos that extended from construction to day-to-day operations, including clean and renewable energy, waste management, water conservation, and carbon offsetting, says Denman. For example, it was built with sustainable materials, including the crushed-shell roadways and paving stones made from upcycled foam dust—a waste product of surfboard manufacturing—in partnership with Firewire Surfboards. And single-use plastics? You won’t find any here.

And you must carry on without me. Each slide and corresponding description is an absolute joy but before I go how much do you love the fact that a giant pool with a giant machine 100 miles away from where waves are plentiful and free is sustainable?

We live in the future!

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78 Comments
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surfshiny

WSL are becoming experts at greenwashing, soon to be strategic advisors to Exxon Mobil, PG&E, McD’s, Nike, etc.

Hippy

That caretaker was not alone, but I can’t name the other spots. Sadistic cowboys with very little to do, glamour ranches with less to do than commercial enterprises. Almost like their cows are fish in a bowl… circling around aimlessly. Maybe coyote patrol and hassling surfers. Thing is Scott, that dude would never remember you because he was that way regardless whether you were there or not. When I mentioned the salt pellet rifle, he was startled and it wasn’t a big dick move to his buddies at the counter. Gotta type that full story.

Hippy

FUck yeah Scott, the right man for this job!

Hippy

Heard the evaporation was in the thousands of gallons per day. Pretty brazen flying the “Green” flag i’d say.

Audit In Progress

HOLY SHIT it is!!! Chantal Lamers! https://uploads.disquscdn.c…

Nick Carroll

I was once pulled over by a CA cop on that road between San Jose and Santa Cruz. Visiting, rental car, travelling around 90mph. It was about 9pm. The cop got my license, said “where is this?” “Australia.” “Do you have the car’s papers?” “Yes” (handed over the rental car agreement).

The policeman just sighed and gave me back the paperwork and waved me on.

John Non John

That entire place is plastic.

Nick Carroll

ha ha there’s nothing sketchier than an Australian in a rental car.

Nick Carroll

I dunno, last time I went to that joint I drove from the Pool to San Clemente in 3 and 3/4 hours. Then again, I was trying to escape.

Hippy

Not possible Nick.

Hippy

I stand corrected Nick, googs says 4 hours and 4 minutes at 9pm tonight.

I never get lucky like that, ever.

Beef & Beer

Nice work Sherlock…

Beef & Beer

Yeah nicely put

Bluey

I must have missed the bit where they started making cleen green sustainable surfboards anyone care to have a guess how many boards kelly has had since he started not to mention all the other pros

Bluey

Anyone hazard a guesss at how many clean green surfboards kelly has had over his sufing life

Chief Hot stuff

I’d be there in a heartbeat.

channelbottom

Yeah but… Kelly is riding an electric bike for 100m!

Phat-wan kerr

was going to upvote you but there was 11 already. best leave it there. figured it was some kind of sign.

Phat-wan kerr

wiggs?

Chief Hot stuff

That’d be fear and loathing in lemoor.

Hippy

Did you enjoy your visit?

LongRichard

If I could catch a left like the one pictured , I would definitely “kick out” of it.

Chas Smith

Then you too are a legend of surf journalism.

LongRichard

Problem is…the one pictured is actually going right, but I truely believe that simple error also adds significantly to my new found surf journalism status! Can I get space with you guys to submit?

Hippy

Christchurch to Auckland…. 1 1/2 hour flight. Auc to LAX, 12 hours. Most flights land early afternoon…. yes, it may take them 3 hours just to get out of the san fernando valley on the 5.

I had a gig in Long Beach on Saturday, left Carp at 1:30 and I got to the venue at freaking 5PM! Unbelievable. My staff had half the thing figured out, I probably could have passed on the trip and I was so exhausted. Fuck the Sepulveda pass… FUCK.


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