Rumour: Hurley family tried to buy biz back from Nike; Bob Hurley on “forced absence of leave” while Bluestar deal goes through…

Leak to Wall Street Journal kills deal 'tween Bob and Nike…

Three weeks ago, Nike cut a deal with brand management company Bluestar Alliance to buy Hurley for an undisclosed amount.

The sale followed Volcom, which was sold in April to a maker of velour tracksuits and Rip Curl in October to camping retailer Kathmandu.

Bob Hurley, of course, cashed in his chips to Nike for a hundred and twenty mill in 2002, three years after Hurley International was launched, although he continued to run the show until 2015.

Bob, a legend in the game, first as a shaper then as a biz-man, spent sixteen years turning a little-known brand called Billabong into a hundred-mill-a-year biz. When the US license came up for renewal in 1998, he knocked it back and Hurley Int was born.

Now, according to a source, the Hurley family were in the process of buying the ol biz back from Nike, their movements were leaked to The Wall Street Journal, and they were subsequently outbid by Bluestar Alliance, owners of clothing brands for the “confident, sexy modern woman!”

As a consequence, and according to the yet-to-be confirmed rumour, Bob’s sons Ryan, who was supposed to become the new Bob, the new face of Hurley, and Jeff, the chief of marketing, and two other family members, have been let go by Bluestar.

Hit up Bob on DM, I’ll let y’know when he hits the keys back.

Bob Hurley: Surfer, Shaper, Founder of Hurley | The Ripple Effect
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Mo Dog
Mo Dog
6 years ago

Turqs deserve what they get. They were the most fanatical and evil people Asia had ever seen, till westerners. Everyone of them should be destroyed. Read about the sack of Constantinople or the invasion of Persia and India by these monsters. China also has every right to hate them. However, what makes this all really funny is that Uighyers were used by the Chinese Emperor to commit genocide of the peaceful Buddhist Mongolic Dzunga peoples. So the Uighyers are just getting payback for ALL the Turqs genocides and rapes etc.

JstKarma
JstKarma
6 years ago

Ryan the new Bob that’s a joke maybe in a different way yes they sure are “nice” just ask all the women they meet *cough, cough

Md
Md
6 years ago
Reply to  JstKarma

Now what’s wrong with being nice to woman? I’m pretty sure the bible says we should love/be nice to each other, and EACH woman is an OTHER, so, according to the L*rd and savior of Merica and the whole world, (the big JC,) Ryan’s just being a really good CHR*STian. #MeTWO

Md
Md
6 years ago

I think it’s called a forced “Leave of Absence,” not “Absence Of Leave.” Just record the for.

Dirk Diggler
Dirk Diggler
6 years ago

I’m remotely associated with Hurley and know Bob and others there. Those making shitty remarks, don’t know him or the family. They’re a business and businesses operate to make money-moving on from that, Bob truly is one of the nicest, most honest and generous people in the ‘industry’ and Hurley operates like a family-it would have been great if the business could have gone back to the family-run and owned by surfers-now Nike, doing what businesses do, sold it for more money to a higher bidder.

Sure, grab your popcorn and make your click bait remarks-real people are being negatively impacted here and it sucks.

thanksdude
thanksdude
6 years ago
Reply to  Dirk Diggler

Very true. People who get their pleasure from other’s unfortunate circumstances are losers. Bob Hurley is the single best guy in the “surf industry” and literally will give you the shirt off his back if you needed it. 100% authentic and 100% not affected by his lot in life. Say what you will about Nike, Hurley, Bluestar whatever, but Bob is still Bob and that’s about as good as it gets. And it’s also very different from the haters, who are losers today and will still be losers tomorrow.

Ghostface Braddah
Ghostface Braddah
6 years ago
Reply to  Dirk Diggler

There are so, so many who do it wrong and then there are a select few who do it right, Bob being one of them. It actually might be a blessing they didn’t get Hurley back. It’s dated. Might be time Hurley and Sons to start something new and exciting.

Ghostface Braddah
Ghostface Braddah
6 years ago

Bob is one of the nicest guys in the industry.

Superworm
Superworm
6 years ago

Too much Salty Crew and you Hurl

Superworm
Superworm
6 years ago

Can we takes a poll on name suggestions?
Bob Down?
Bob Syouruncle?

Jen/Derek/Chas can we get some more questionnaires and polls on here please?
You guys need to do some primary research.

Bubba Zanetti
Bubba Zanetti
6 years ago

Devout

Ricoimmo
Ricoimmo
6 years ago
Reply to  Bubba Zanetti

odd how the rich cunts love to give Chuy credit for their good fortune. they probably skipped the little analogy about the camel and the eye of the needle. nobody seems to mention Him when they’re broke and alone.

Superworm
Superworm
6 years ago
Reply to  Ricoimmo

Who is chuy? Elaborate!

DavidC
DavidC
6 years ago
Reply to  Ricoimmo

They’ll just say He works in mysterious ways – biggest cop-out line ever!

Kennypowersmullet
Kennypowersmullet
6 years ago

Didn’t buy it before won’t buy it now.
🤷🏽‍♂️

Z Knows
Z Knows
6 years ago

This is yet again WSL taking surfing to new highs… away from those greedy core and into the VALhalla located in middle country Missouri. Look it up.

Bubba Zanetti
Bubba Zanetti
6 years ago

Can’t believe Jesus let him be outbid.

Preston
Preston
6 years ago
Reply to  Bubba Zanetti

Prob did him a favor

Shampoo Poo
Shampoo Poo
6 years ago

I blame the Rajneesh.

Dick Simmons
Dick Simmons
6 years ago

I’ll just keep buying Don’t Care. Then it’s 5 for $10 white tees for life.

The Plowking
The Plowking
6 years ago
Reply to  Dick Simmons

Ditto, but black.
I reckon I’ve got t-shirts down pat.
Home from work, shower, dirty t in laundry basket, fresh black t shirt on. Bed, same t shirt. Get up, work shorts on with same tshirt. Rinse repeat.

Mapski
Mapski
6 years ago

)(hat the fuck?

Superworm
Superworm
6 years ago
Reply to  Mapski

I see what you did t)(ere

Ricky Spanish
Ricky Spanish
6 years ago

First Blue Star leads to the ruin of Gordon Gekko, now Bob Hurley.

DavidC
DavidC
6 years ago

Derek I don’t like your tone concerning velour tracksuits! I can’t wait to see who gets cut from the world’s biggest & top heavy surf team!

Otto
Otto
6 years ago

Grip Hurl?

Dick Simmons
Dick Simmons
6 years ago
Reply to  Otto

Hike Nurley

channelbottom
channelbottom
6 years ago
Reply to  Dick Simmons

Stueblar

Md
Md
6 years ago
Reply to  channelbottom

Hurlabong

@surfads
@surfads
6 years ago

Hurley trying and failing to emulate Kerry Packer’s buy back of Channel 9

“You only get one Alan Bond in your lifetime, and I’ve had mine”

Chief Hot stuff
Chief Hot stuff
6 years ago

How very not interesting.

channelbottom
channelbottom
6 years ago

You see this:

It’s the world’s smallest violin, playing the saddest wittle song.

Occ Topus
Occ Topus
6 years ago
Reply to  channelbottom

Such sentiments do you credit!

channelbottom
channelbottom
6 years ago
Reply to  Occ Topus

Thanks.
I try not to take credit. Debt sucks.

madmaxmedia
madmaxmedia
6 years ago
Reply to  channelbottom

I want one! I am willing to pay you $120 million.

channelbottom
channelbottom
6 years ago
Reply to  madmaxmedia

Sold.
Meet round back of the petrol station.


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