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Watch: Metallica x BeachGrit x Billabong x Randy Irons!

And win AI Forever/Metallica merch!

It is a warmish fall day in San Francisco. A pea soup fog has eaten up the Pacific Ocean teepees at Ocean Beach and, on the streets of the Mission District where BeachGrit is accumulating camera equipment at the creative agency Avocados and Coconuts, the hordes of homeless people, who outnumber the homed five-to-one, are enjoying the sun from their sidewalk perches.

BeachGrit is in the famous port city to interview and film Metallica, the American musical act whom you may’ve heard of, for a collaboration with surf co Billabong.

Might we, which includes the director Jack Boston, 16mm filmer Michael Clifford and audio man Michael Perez, be able to sprinkle our fairy dust on the collaboration and create seven different short films to coincide with each capsule, five tied to their first five albums, Kill Em All, Ride the Lightning, Master of Puppets, And Justice For All and the self-titled, Metallica, aka the Black Album?

Well, yes.

After a forty-five minute drive from the Mission, across the Golden Gate Bridge, a short meander through the green hills of Marin County and past the Museum of International Propaganda, BeachGrit stops at a single-store warehouse, painted in white, just off the 101 and abutting a Middle School.

A barbecue is busy outside the sliding door, a Mexican chef busy on the griddle.

Inside, the walls are decorated with the detritus of three decades of touring and recording.

One wall features six captured mice (one withered animal with “XXX 30 Years Strong” written above its corpse) and a large cockroach (“Here Lies Papa Roach”). Vintage Black Sabbath posters, framed album covers (Queen: Sheer Heart Attack, Thin Lizzy: Live and Dangerous), a map of the world (“Places we’ve gigged”) and busted guitars and flags and so on create a homely sorta feel, made even more so by staffers that don’t appear to just like their jobs, but to live ’em.

In the carpark, James Hetfield’s assistant sees me peering into the front of his boss’s 1940, I think, pale blue Chevrolet convertible, asks for my phone, and takes a well-framed photo of me and the pretty car.

Before the interview, there is a photo shoot for the band’s whiskey label Blackened. I mention to the guitarist Kirk that a bottle would be appreciated. Later, he gifts three, a net gain of $129 dollars.

(At eight am the following morning, driving with sweaty hands and an irregular heartbeat, alone and with dark thoughts, through hairpin bends from Big Sur back to Los Angeles, I regret, very much, asking for the booze.)

In a back room, waiting for the rest of the band to be free, I ask James, a considerable man who is six-feet and two inches in socks but with a cowboy and hat and boots is elevated well above his interlocutor, if he has a private jet.

“No! Do you?” he says.

The interview features all four members of the band, James, Lars and the two surfers in the group, Kirk Hammett and Roberto Trujillo.

The Why | Metallica x Billabong LAB

Back in 2007, in a similar deal, Billabong launched a Metallica collaboration and the band were filmed and photographed with Andy Irons, a surfboard illuminated by flames.

All four have very fond memories of Randy, James enjoyed his rebelliousness and Roberto and Kirk were a little starstruck, I think, to be in his orbit.

There are two short films for the AI-Forever collection, one with Seth Moniz, the other with classic footage of Randy.

Metallica x Billabong LAB: The AI Forever Collection feat. Seth Moniz
Metallica x AI Forever: Introduction | Billabong

The AI Forever-Metallica collaboration is available from today and, if you want to leave a very kind note, below, the writer of the sweetest will receive a package that includes a short-sleeved t-shirt with the twin skull artwork by skateboard artist Pushead – known for 1980s skateboard deck graphics and Thrasher Magazine designs – next to the insignia AI Forever, a pair of camo surf trunks with the Metallica logo, a long-sleeve tee which is a throwback to the 2008 album Death Magnetic that inspired the initial collaboration with Irons and a cotton corduroy jacket has a Ride the Lightning style Metallica logo.

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51 Comments
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Nick Richon

Motorhead gets you more waves………

Waxyfeet

I am an old irrelevant cunt from the 90s, snd fuck yea I’m getting me some of these boardies, and probably the tank

Billy Hunt

Go get fucked

Billy Hunt

34″ waste, thanks

Lemon Next to the Pie

Say what you want about Metallica and all the behind the scenes palaver, they put on some of the best produced shows of any rock band. When you see them with 40000 other people and still feel like it’s a bar show, it’s a good show. And I’d rather have boardies by Metallica, Iggy and Henry Rollins/Black Flag than most of the other garbage out there.

(I’m somewhere between 36″ and 38″ for the waist DR. 36″ and I get muffin top, 38″ and they’re sliding off. Go figure. Do Billabong do customs?)

Jsamuels

I surf hope they’re still paying lyndie with how hard they’re milking Andy’s dead corpse.

BazzaBitch

Agreed.

channelbottom

Seems ironic (poor use, but fuck it) that they’ve called the album ‘Deaf Magnetic’ since their early cassette tapes were probably responsible for so much teen-aged hearing loss.

Jordy's pout

Yes! Finally something to wear when I’m riding my harley. My days of ballsack flapping in the wind are finally over.

channelbottom

I’m sure that’s an Elton John song.

Mug Of Sunshine

Collab with Racing NSW coming soon?

James Bickerton

Looking forward to see the Billabong ads on the Opera House Walls ?

Justin Housman

WTF. Thanks for saying hi, dude.

Nick Richon

Cut “The God That Failed” into a clip and send out the Pushead swag!

Ricky Spanish

Wait, is this a real thing? Serious question- Do they sell much of this collaboration gear? If so, who’s buying?

Greenroom Times

Western Sydney

madmaxmedia

How else are they gonna push out new clothes to sell every 6 weeks?

Mudrock

Watched the ‘Why’ clip. Very effective as I’m now asking myself that question.

Waterproof Polo

Two Good things uniting. Metal and AI. I just wish this was a thing earlier, (07 aside) still I’m impressed nonetheless. Surfing needs more clips cut to good shit! I just wish the bong didn’t do Iggy and didn’t they do Rollins too? That felt weird, but this is good. Did James look drunk, or “recovering”?

The Bitchy Crab

Mr Hetfield was in fine form, very sober, high spirits etc.

madmaxmedia

I was actually looking at the gear for nostalgia’s sake, but they just look like regular Metallica clothes with a little ‘AI Forever on it.’ Allen Iverson???

Stephen Wolfram

RI Forever. He must have made quite an impression on the band. Go ahead and poo poo the swag, I’ll take it, no whingeing here.

channelbottom

Is there a poo-poo coefficient?
Will your search engine tell me?

Greenroom Times

Trading in my 21 inch Unit boardies for a pair of these, they stock them at City Beach?

Waterproof Polo

Think twice! Unit obviously don’t care to “get woke”
https://uploads.disquscdn.c…

Greenroom Times

A girl eating a paddlepop cyclone; on a pair of boardies makes sense.
Even the bloke getting paid to model them didn’t want anyone to see his face.

LyndieIronsMammaryGland

Much like the WSL’s collaboration with Rolling Stone, this would have been relevant/somewhat desirable approximately 30 years ago.

channelbottom

With all due respect to the catalogue of Metallica’s early work, I would feel like fuckin tool wearing any of it, at the tender age of 49 1/2, balding, bespeccled, and paunch approaching with lack of surfing.

Thanks for the offer though.

Still confused who ‘Randy’ is. Was that Andy’s hippy alter ego?

Wiggs, the logo is still in progress.

Chief Hot stuff

You didn’t like the Lou reed stuff?
Only a mother could.

channelbottom

My fav was the work they did with Elton John.
Sshhh.

Chief Hot stuff

I think that was MnM

Chief Hot stuff

Lady goo goo and
metal licker
https://youtu.be/_reHWIdZpng

channelbottom
Chief Hot stuff

Sik trak bru!

Waterproof Polo

Faark love this song and clip! Thanks for the reminder.

channelbottom

THAT’S who BG should do a collab with.
How fucking rad would that come out?

Nick Richon

Fokken Cookie Thumper………

Lemon Next to the Pie

A. Googgans on drums?

channelbottom

Can’t get the link to embed.
!!! Muey Frustratimiento

Chief Hot stuff

Groovy baby!
Yeah!

MaxNeoprene

Randy Irons? That what I use when a dog starts humping my leg. I throw my Randy irons at him. Red rocket red rocket go away !

smithygreg

Its so nice how supportive all the other commenters are to keep the spirit of BeachGrit truly authentic

Eddie Haiku

A Metalhead and
Surfer walk into a bar
Order two Brannos


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