Wash the hypocrisy away!
But did you watch Ricky Gervais’s gorgeous Golden Globes’ monologue from a few days ago? Oh, you must. The world’s second funniest man laid absolute waste to elite Hollywood hypocrisy, declaring at the end that they all work for gross polluters so spare all the green-washed, human rights-tinged speeches.
He’s right. Leo DiCaprio by hisself accounts for more naughty gasses in the atmosphere than a whole village of trash burning Peruvians. The only grosser polluter is Kelly Slater.
Our boards are downright toxic, no question about it, but… we like to surf so… somebody else should be greener.
Well, a Milwaukee psychiatrist named Ken Cole has invented a progressive new surfboard technology from coffee bags and can we learn about him? Can we feel better about ourselves, slightly? Lets right now.
“Every single surfboard — approximately 400,000 are made each year and of those 99.999 are made out of foam and fiberglass and also toxic resins. And it’s going to go into the water and eventually break down,” he explains.
So, Cole decided to try making his own in his garage about three years ago. “Much to my wife’s and my family’s chagrin because making surfboards as you can see is extremely dusty.” Cole adds, “But that was the first time I used jute.”
Jute is a vegetable fiber used to make coffee bags. Thanks to a local roaster, Cole stitches donated bags together. They cover the core hand-cut by Cole.
Jute eliminated the need for fiberglass.
“So this board will have zero fiberglass whatsoever …. The process is a pretty long one because what I have to do is lay this jute down and pour bio-resin on it. All surfboards use resin of some sort — again an oil-based product,” Cole says.
He opts instead for a plant-based resin. “So you pour the resin on this, it eventually cured and then you have to massage it in and then you have a solid surfboard.”
Are you in?
Kelly Slater should be.