First Son-in-Law Jared Kushner on life inside Trump White House: “He makes the waves…Your job is to surf the wave as best as you can every day!”

Donald Trump = Kelly Slater

And here we are, officially, in the future. The one promised by great film directors Robert Zemeckis and Ridley Scott. The one we grew up expecting then almost gave up on. For who would have ever guessed, even ten years ago, that artificial wave technologies, that Surf Ranches and Surf Lakes, URBNSRFs and The Waves would replace traditional ocean surfing as the du jour analogy but here we are and welcome.

Of course surfing, and surf-related terminology, have been used since ancient Peruvian fishermen, high to the heavens on cocaine, first caught waves on their “little horses” those thousands of years ago (buy here) but the correlations were always natural. Surfing as metaphor for entrepreneurship, for relationship, for mentorship, citizenship, hardship always dealt with the uncontrollable. The vast powers beyond our control best summed up with the mantra “You can’t stop the waves but you can learn to surf.”

Beautiful, no?

But let us listen to First Son-in-Law and President of the United States of America Donald J. Trump’s right hand Jared Kushner describe life inside the White House in a just released Time magazine interview.

“One thing you have to remember when you work for President Trump is that you don’t make the waves. He makes the waves…Your job is to surf the wave as best as you can every day. And you have to always smile and have a sense of humor with it, because he’s the one who’s got the instinct.”

Powerful, no?

But also amazing that artificial wave technologies have worked their way into the vernacular so thoroughly. Donald Trump there making waves exactly like Kelly Slater is in Lemoore making them.

And I’m excited to see how this new “making waves for people to surf” metaphor is used this coming year for entrepreneurship, for relationship, for mentorship, citizenship, hardship, attorneyship, brinksmanship, associateship, artisanship, etc.

The future.

Wonderful, no?