There was, if you can recall, a time before the Coronavirus where human beings touched, school classrooms were filled with laughing children and newly appointed World Surf League CEO Erik Logan unveiled his grand plan for the future of our favorite pastime.
The WSL would no longer simply be a governing body, hosting an international tour and crowning the world’s best male and female surfer at the end of the year. It would, rather, become a “content and media company.”
How that would be, specifically, was both exciting but unclear. It would involve a reality-style network television show, robust TikTok account, “user generated” content, Kelly Slater, Chris Cotê and mounds upon mounds of positivity but… how would it look?
Well, in this time after the Coronavirus where surfers are locked in their homes and school classrooms sit empty, World Surf League CEO Erik Logan has completed a dramatic make-over and shall we go and see the new and improved product?
We’ve got content sharing with The Inertia, a Stab-esque layout, the world’s number 1 surf podcast as header, listicles, upbeat “stay at home” messaging and ooooee!
A surf blog, an absolutely fabulous surf blog, and I only have a few small questions.
When Dirk Ziff opened his wallet, those handful of years ago, and purchased the Association of Surfing Professionals for free but then spilled a few tens of millions later is he pleased beyond pleased that this is the end result?
An absolutely fabulous surf blog?
I guess that’s really my only question.
When reached for comment, CEO Erik Logan said, “When look back over the past 11 months or so, the work the team has done to create all of these other franchises that we have on our platforms, like Sound Waves and Brilliant Corners and these other series we put on in-between events, in addition to the things we’ve done off-platform whether that’s 24/7: Kelly Slater [with HBO Sports], Ultimate Surfer, and the other things we have in the pipe, what we’ve seen is that the success rate, the consumption, and the use of the platforms really have all grown exponentially, and it gives us great confidence to double down in that space.”