Thank you Billabong!
With much of these United States of America being put under lock and key, once again, in order to combat the robust spread of a novel Coronavirus, you might be feeling bleak and sad about the future of a once great economy.
How are restaurants and bars supposed to survive without being able to sell food and/or drinks?
Salons without trimming hair?
Well, at least we have the surf apparel industry.
You are certainly aware that surf branded soft goods, like t-shirts and hooded sweatshirts, became not popular some decades ago spinning the surf apparel industry into a great apocalypse.
Much wailing and gnashing of teeth.
Yet it appears that all that was needed to pull The Stone, The Mountain and Wave, The Search etc. out of its nose dive was a real great apocalypse.
According to market specialists Grand View Research, the global surfing apparel and accessories market, valued at USD 1.04 billion in 2019 is set to grow at an annual compounded rate of 5.3% over the next seven years and reach an overall valuation of USD 1.56 billion by 2027.
The reason for this stratospheric spike may surprise you.
“In October 2016, Trinity Board Sport announced the launch of a surfboard based on parabolic rail system technology. The board offers 20%-30% more volume than a conventional surfboard, thus offering high degree of balancing and significant performance advantages.”
“In July 2019, Billabong, an Australia-based company announced the launch of a graphene-enhanced surfing apparel named Furnace Graphene. This product is intelligently designed where graphene wrapped yarns trap and retain heat more efficiently, thereby offering warmth to the wearer.”
Have you ridden one of these magic parabolic rail surfboards?
I can attest to the power of Billabong’s graphene-enhanced surfing apparel.
But what will you do with this glowing report? Start a surf brand? Send out the resume to existing surf brands?
Much to ponder.