The return of a wonderful market!
Do you remember those halcyon days when surf denim was, like, a thing? Quiksilver, Billabong, Rip Curl, RVCA, Voclcom? Everyone was in the game, producing multiple yards of acid washed, bleach washed, stone washed cottons billowing and pillowing around thighs.
Very cool though, sadly, the drive to make jeans seemed to have dried up right when all the surf-consuming customers did.
Well, recent events in Lompoc, California signal that a rebound may be imminent as a man there broke into Surf Connection, the local surf shop, and made off with $1232 of grade-a surf denim.
According to the authorities, the theft occurred sometime around 2:00 am and the culprit, Michael Limon, was only arrested after authorities spotted him running into his nearby hotel room.
They identified his name etc. because he used it to book the very same room.
The denim was returned to the shop and now Limon must go to court etc. but off all the things to steal from a surf shop, boards, wetsuits, boards or wetsuits, the fact he stole jeans must indicate great things for that market.
Which was your favorite surf jean?
An almost impossible choice.