Priceless joy.

VALs, Wavestorms, overcrowding, one-day World Surf League finals, Erik Logan, harrumph. There is much to grouse about our current state of surfing and grouse I do, early and often, but today I stumbled upon a story that warmed my cold heart to its very core.

San Diego’s senior women’s boogie board club.

Ranging in age from late-40s to mid-90s, the old gals meet three times a week to slide and glide North County, most recently out at a reported 6 – 8 foot Fletcher Cove.

Charlotte Gumbrell, 95, told RISMedia, “I always feel better with my brain when I go Boogie Boarding. I’m sure it helps. Every year I say this is going to be my last year out there, but then I just keep going. If I can get out there, I’m always so happy I did.”

The women boogie together in a pack of 20, or so, directly in front of a lifeguard stand for safety and look out for each other, helping each other to their feet after a cruise etc.

“We call it turtling,” Solana Beach’s Ginny Van Meter said. “That’s the hardest part of it all. Your knees aren’t as good as they used to be, so standing back up takes a lot of work.”

Crista Stahl, 85, was worried about getting her boogie on in the time of Covid but her doctor assured her it was ok as long as they all stayed 6 feet apart in the lineup.

Patti Fitchen, 78, likes how boogie boarding keeps her in shape, saying, “It’s terrific for your thighs. You have to walk out against the surf in deep water and that’s no easy task. It’s exhilarating melding your body with the movement of the waves. That joy is priceless.”

Ain’t it just, though, and is your cold heart warm now too?

Beautiful.

It's a beautiful life.

In a move that has shocked grumpy locals around the world, but especially Canada, The New York Times has gone on record, for the first time, in recognizing that Vulnerable Adult Learners are now in the majority and points a grey lady finger at social media.

This cultural appropriation by well-meaning adults looking to add a little spark into manicured lives that has been underway since The Inertia flicked on its Venice-adjacent lights, but gone full bore in Covid-era, has been generally smirked at by the powers that be or outright dismissed as “white girl problems.”

The Times, pivoting slightly but importantly, acknowledges that the overwhelming influx has likely changed the overall experience, especially for Canadians.

With two of his friends in wet suits and jackets, carrying their surfboards, walking down a forest path in a heavy snowstorm, the photographer Ryan Carter couldn’t help thinking that he was witnessing a quintessentially Canadian experience.

“The Great Lakes are becoming wintertime hot spots for the ocean-starved surfers who live in the area,” @ryancarter_photography writes for @nytimestravel. “Desperate for waves, devotees are often glued to local surf chat groups and obsessive about wind and wave forecasts.”

“Surfing on the Great Lakes is nothing new; people have been doing it for many decades,” Carter says. “But what used to be a relatively niche hobby along secluded shorelines is now in full view on social media, where interest in the sport is compounding.”

“But what used to be a relatively niche hobby along secluded shorelines is now in full view on social media, where interest in the sport is compounding.”

It must be assumed that the compounded interest is viewed as a good thing, for now that the final battle of VAL-mageddon has been waged and won by 42-year-old soft-toppers, smiles plastered on faces, going right on lefts, the VAL utopia can officially begin.

It’s a beautiful life.

"This format is (poo emoji)"

Owen Wright, longtime Rip Curl star, winner of the 2012 $300,000 New York Pro and brother of Tyler, took to Instagram just hours ago to announce the exciting news that his Torquay-based sponsor has signed a three-year deal with the World Surf League to title sponsor the new one-day finals day.

CEO Erik Logan, when not busy appearing in movies not about him, rolled this new format out a year ago after melting during last year’s Italo vs. Gabe Pipeline heat.

It was a winner-take-all affair, as the Brazilians were very near each other in the standings, and thrilling.

Wanting to replicate, Logan ditched the “It Takes a Tour to Make a Title” mantra and replaced it with “Filipe Toledo Might Win if He is in 5th Place at Year End and This New Final’s Day Happens to be in Gutless Little Waves.”

Owen wrote, “It’s true! Rip Curl is stoked to announce a 3-year partnership of the Rip Curl @wsl Finals, the new one-day competition that will decide the Men’s and Women’s World Surfing Champions. Follow the road to the #RipCurlWSLFinals. @ripcurl_aus @ripcurl_usa @ripcurl_europe what do you guys think of the new one day format to decide the world champion?”

And one must wonder what led to his decision to ask the question “what do you guys think of the new one day format to decide the world champion?” unless he thinks the idea is stupid though can’t say so himself?

Or….?

The response has been predictable.

One creepily supportive comment, “I’m happy with it as long as you are on the podium.”

Thirteen, “This format is (poo emoji)” “A stupid idea. World Champion has to be earned in all conditions after many contests. It’ll be a shallow trophy.” “How about a rip curl raffle to decide the winner.” “The winner won’t be a real world champion. That’s a fact.” “Sorry mate not a fan of this. If you surf all year and in different spots surf and conditions your the best. If you win on one day event your the best on that day.”

“Fkn dumb!”

Is it odd that Owen gets so few comments per post?

Also, the PR on this is clearly not good. No real surf fan will like but the page has turned on that relic.

Would Jonah Hill like?

A new filter for all our questions.

Currently more of them than answers.

More as the story develops.