"This format is (poo emoji)"
Owen Wright, longtime Rip Curl star, winner of the 2012 $300,000 New York Pro and brother of Tyler, took to Instagram just hours ago to announce the exciting news that his Torquay-based sponsor has signed a three-year deal with the World Surf League to title sponsor the new one-day finals day.
CEO Erik Logan, when not busy appearing in movies not about him, rolled this new format out a year ago after melting during last year’s Italo vs. Gabe Pipeline heat.
It was a winner-take-all affair, as the Brazilians were very near each other in the standings, and thrilling.
Wanting to replicate, Logan ditched the “It Takes a Tour to Make a Title” mantra and replaced it with “Filipe Toledo Might Win if He is in 5th Place at Year End and This New Final’s Day Happens to be in Gutless Little Waves.”
Owen wrote, “It’s true! Rip Curl is stoked to announce a 3-year partnership of the Rip Curl @wsl Finals, the new one-day competition that will decide the Men’s and Women’s World Surfing Champions. Follow the road to the #RipCurlWSLFinals. @ripcurl_aus @ripcurl_usa @ripcurl_europe what do you guys think of the new one day format to decide the world champion?”
And one must wonder what led to his decision to ask the question “what do you guys think of the new one day format to decide the world champion?” unless he thinks the idea is stupid though can’t say so himself?
The response has been predictable.
One creepily supportive comment, “I’m happy with it as long as you are on the podium.”
Thirteen, “This format is (poo emoji)” “A stupid idea. World Champion has to be earned in all conditions after many contests. It’ll be a shallow trophy.” “How about a rip curl raffle to decide the winner.” “The winner won’t be a real world champion. That’s a fact.” “Sorry mate not a fan of this. If you surf all year and in different spots surf and conditions your the best. If you win on one day event your the best on that day.”
Is it odd that Owen gets so few comments per post?
Also, the PR on this is clearly not good. No real surf fan will like but the page has turned on that relic.
Would Jonah Hill like?
Currently more of them than answers.
More as the story develops.