Performance art.
Some time in those free-wheeling 2019s, pre-Covid, the brand Hurley was sold by Nike to Bluestar Alliance for an undisclosed sum. With a team consisting of John John Florence, Kolohe Andino, Julian Wilson etc., innovative design year over year and a corest of the core executive team, Hurley represented the very best of what the surf industry was, of what it could be.
The axe fell quick, executive team jettisoned, designers too, team cut and then relative quiet… until a line of men’s skincare product was teased four-months ago.
It almost seemed like a joke, like a very canny bit of performance art.
Today, the video selling that line of men’s skincare product has been released and it is more than I could ever hope for. Words cannot describe.
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Jim Jefferies: Fuck mate! Mind if I use that?
Equal parts disturbing and arousing
I’m on a midlength. https://m.youtube.com/watch…
That video almost makes one feel bad for busting on ELO for being the epitome of pathetic VAL fraud. Almost…
Hahahaha.
A new board would have helped the authenticity
A close look at the fins on the board make it clear Beth, Dirk, and ELO were not in consult with Blue Star to make this advertisement.
I don’t understand. he didn’t surf with his man bun.
Just another area where Slater was ahead of his time
https://uploads.disquscdn.c…
Further to Otto’a ponderance on ‘FOMO’ yesterday, I present to you for your consideration: Former Oprah Man’s Oiliness
https://www.theinertia.com/…
No real surprise that a Gold Coast bogan would be throwing around anti-semitic insults.
She is a lovely model though.
That was gayer than jizz on a moustache.
Maybe this is what Bob Hurley has been using all these years.
if JJF was having any second thoughts about leaving Hurley this must be eliminating any last shadows of doubt.
Most important screengrab:
https://uploads.disquscdn.c…
tail heavy.
I’d be very keen
To see underwater shots
Of his first duck dive
The Metrosexual, how retro.
Metro? I think confused would be more appropriate.
Funny, that’s how I see you
Ok, that is one strange ad.–vid.
Reverse psychology advertorial?
I wonder if he was reading a Chas Smith “rebel surf journalist” story on Beachgrit on his laptop while his moisturiser soaked in?
I think he’s reading the Inertia’s “How to be an Anti-Racist in the Lineup” listicle.
Well fuck me someone’s pre-surf routine has really escalated from a mug of black coffee and a banana.
And previously a Big M and a few cones.
Pie and an ice coffee
Saw quite the surplus of Hurley for Men face creams at TJ Maxx a few days ago.