Controversy: The famed BSR wave tank in Waco, Texas appears to be rebranding as “The Surf Ranch!”

Cease and resist!

A fine BeachGrit patron, as fine as any I’d imagine, regularly makes the roughly two-hour drive from Austin, Texas to Waco, home of the very famous BSR Cable Park and accompanying wave pool. He enjoys himself amongst those American Wave Machine waves and surfs well and the drive is pleasant enough with burger joints dotting the roadway.


Today, though, when he prepared himself to check-in ahead of his time he was greeted with new signage.

And there we have it.

An apparent re-branding turning BSR into “The Surf Ranch.”

Kelly Slater and the World Surf League will certainly be vexed and send cease and desist letters followed by nastier, angrier cease and desist letters but I wonder if it is all so cut and dry.

Kelly Slater’s Surf Ranch, in Lemoore, California is surrounded by dairies. Waco, Texas is surrounded by cattle ranches. If the matter went to court, couldn’t a judge properly rule that dairies are not ranches, ranches are ranches, thus Waco has a greater claim to the word “ranch” and, therefore, “Surf Ranch?”

George W. Bush has a ranch near Waco, Texas. I’d imagine he also has friends on the court.

Which side do you take in this War of the Surf Ranches?

Exciting days ahead.

Brother versus brother etc.

Breaking: Scientists fear mass spontaneous human combustion event as Surf Ranch Pro forecasted to get underway during blistering heat storm!

Not cool.

The Surf Ranch Pro presented by Adobe gets underway this Friday June 18 and we know this, for a fact, because nature is not responsible for the waves but rather 11x World Champion Kelly Slater and his custom built sled.

Very cool.

Not very cool is that Friday June 18 is forecasted to have a daytime high of 111f or 44c.


Social scientists know that 111 in Lemoore actually feels like 164f 73c due the way heat sticks to bovine flatulence then expands.

Real scientists are generally worried about a mass spontaneous human combustion event.

According to Encyclopedia Britannica:

Descriptions of spontaneous human combustion date back to the 17th century, with a large number of cases recorded in the 19th century and a handful in the 20th and 21st centuries. Altogether, there are a few hundred recorded possible cases. Although the scientific support for spontaneous human combustion was weaker than Dickens stated, it was a widely discussed phenomenon in his time. The public largely accepted it as a reality on moral grounds. The victims were often alcoholic and overweight, and more were female than male, so there was a general perception that it was a kind of retribution for a debauched lifestyle. This idea was reinforced by lurid newspaper accounts of suspected cases. It made intuitive sense, after all, that a body saturated with a flammable substance—alcohol—would become flammable.

Nothing says “debauched lifestyle” like Surf Ranch.

Retribution imminent.

Sorry Kelly Slater.

Coca-Cola loses $4b in value overnight after famous international bodyboarder Ronaldo removes two iconic bottles from his press conference table with disgusted look on face!


Famous international bodyboarder Cristiano Ronaldo made waves, overnight, by tanking the value of juggernaut Coca-Cola by $4 billion after he removed two bottles from his press conference table, plastered a disgusting look across his face, found a bottle of water and said “Agua.”

Ronaldo, best known for putting his body on a boogie, also plays the sport of soccer and was in Budapest, Hungry for the UEFA Euro 2020 tournament.

After Portugal’s win he sat down, per the norm, and readied himself to field questions from reporters but was stopped by two smaller than normal bottles of Coca-Cola that had been placed on the table. He slowly slid them to the far end of the table, as far as possible and spruiked his beverage of choice.

The market reacted instantaneously with shares of Coca-Cola plummeting.

A Coca-Cola spokesperson, trying to stop the bleeding, responded, “Everyone is entitled to their drink preferences with different tastes and needs,” and also let it be known that Coca-Cola also owns water brands.

4 billion dollars.


It makes me wonder about the general star power of our surfers. If Gabriel Medina, say, removed a box of Barefoot Wine from his post-Surf Ranch presser would the stock go down?

What if John John Florence removed it?

Kolohe Andino?

Carissa Moore?

Kelly Slater?

If they all removed a box of Barefoot Wine together could they tank the brand entirely?

I’m smelling another crowdfund…

More as the story develops.

Bitches and surfing, not necessarily in that order for Surfline Man.

Surfline Man humiliated at Swamis; researches keel fins online: “It’s super important to explain how his new surfboard and fins work to all his friends in the lineup. They are counting on his expert knowledge!”

"He got a wave at Malibu. Surfline Man is so good at surfing now."

Surfline Man is lying on his couch, which he’s pretty sure is his favorite place in the whole world. So relaxing, so comfortable.

And better yet, there’s no girlfriend to make him do some kind of dumb chore. Girlfriends, they always want him to do chores or work-out or something annoying.

Here he is, just chillin’ and enjoying life.

He’s thinking about everything and nothing and about the ocean which he loves almost as much as he loves his couch. A few days ago, it was World Oceans Day and it was just so inspiring to see all that sweet ocean love pop up on his Instagram feed. Surfline Man spent the whole day just scrolling along and feelin’ it.

Oceans, man, they’re so good.

Laptop open, he’s flipping through the swell forecasts in a desultory sort of way. It’s not like he hasn’t checked all the models for 10 days out like, 20 times already, but you never know when something might change. Like, an amazing swell could totally come straight out of nowhere. And the charts and graphs with all their colors are kinda soothing. He could just lie here all day and look at them, really.

Then Surfline Man’s phone buzzes. He figures he might as well see who it is. Setting aside his charts and graphs and important surf forecast stuff, Surfline Man picks up his phone.

— hey trent, it’s mike
the fish you ordered is almost ready
should be back from the glassers next week
will text you as soon as it gets here

Holy shit, his new surfboard, that’s going to be a fish that Mike the shaper is making for him! His new surfboard is going to be ready so soon! Surfline Man is so excited he almost drops his phone. Omg. New Surfboard!

— omg so stoked!
can’t wait
thanks so much dude!

— no probs see u soon

A new surfboard at last! That means Surfline Man is going to need some fins, and he’s going to need them super fast. Shit’s getting so real now. He should get keels, right? Everyone puts keels on fish, at least, Surfline Man thinks that’s how it works. But now he’s totally not sure.

— hey mike
what fins should i get

— keels will work good

— k thanks

Surfline Man feels so reassured now. He thought he should get keels for his new surfboard that’s going to be a fish, and he’s right! Mike told him to get keels, so that’s what he’s going to do. Mike would never lead him astray, he’s pretty certain of that, if nothing else. His new surfboard is going to be so sweet.

But Surfline Man is curious now, if he’s honest, which he always is. Or at least mostly, or well, maybe he’s not honest that often or whatever. The world can be so confusing and difficult sometimes.

But he is curious, Surfline Man is sure of that part, because he’s just realized that despite being an accomplished surfer — like, he totally got a wave at Malibu! Not just anyone can do that! — he really doesn’t know much at all about fins. Like, he just puts them on and forgets about them, mostly.

Now he has to know.

What if Mike asks him a question?

All his cred will be totally lost, like in an instant.

Reopening his laptop, Surfline Man pulls up Google: How do keel fins work? He thought about asking if keel fins were good, but he figured he’d get a bunch of yahoos on a forum somewhere with useless opinions. He needs facts right now, not just some bro’s dumbass opinion.

He hits the first likely link he finds, only to discover that it’s all about boats. Right, he forgot that boats have keels, not just surfboards. Man, things are getting so technical in such a hurry. Scrolling further down, he finally finds a link that’s about surfboards. Apparently, the boat people own Google or something.

Surfline Man starts to read. Keel fins… fish shapes… Yes, yes, he knows this part. He is getting a fish and he is putting keels on it. These internet people are like, totally way behind him. Okay, now it’s getting good. Down the line speed and stability. Control. Okay, those all sound like good things to him.

Surfline Man carefully repeats the words back to himself just to make sure he’s has it all down. He wants to be totally ready to impress Mike when he picks up his new fish. Next week! He is getting a new surfboard next week! Also, it’s super important to explain how his new surfboard and fins work to all his friends in the lineup. They are counting on his expert knowledge!

After all that reading about surfboards, Surfline Man really, really wants to go surfing.

Like, right now.

With a surge of energy, Surfline Man bounces off his couch and heads to the kitchen. He mixes up a pre-surf shake with some protein powder, banana, kale, frozen blueberries, and almond milk.

Then he bops out to the garage and straps his beautiful turquoise midlength to his ebike. Surfline Man just got a new surfboard rack for his bike and it’s so awesome. He zips over to Swamis, because he figures there’s probably something to ride. He forgot to check the tide before he left, and it’s already pretty high. Whatevs, he’s here to surf, and he’s not about to let a little extra tide stop him.

He wiggles into his Patagonia wetsuit jacket. Turquoise midlength under his arm, jacket unzipped a few inches, he feels so stylish now. Like, straight out of Instagram. He expects a photographer to jump out of the bushes any second to record his perfect surf vibes. He is very disappointed when this doesn’t happen, but shoulders back, head high, he strolls down the Swamis steps. He’s pretty sure cool doesn’t even begin to describe it.

He got a wave at Malibu. Surfline Man is so good at surfing now. There he is, just sitting in the lineup, feeling so stoked. A nice wave comes his way and it’s meant to be. He paddles into it so easy. His bottom turn feels so smooth, so perfect. Then he’s off, skimming along on the high line. Time for that perfect cutback, he can feel it coming. Why not now?

Surfline Man swings his board around, water droplets shining in the sun, the turquoise deck gleaming. It’s all going according to plan. Turn back to the foam and then back around — he’s so got this. But suddenly, before he can do anything at all, it all goes wrong. Surfline Man has no idea what he did or how, but he does know that he’s no longer standing on his surfboard.

Surfline Man can only watch as his precious midlength tumbles through the white water toward the shore. He remembers now, at the worst possible moment, that he’s never been all that great at swimming. Long before he can make much progress at all, his board reaches the shore.

Head down, Surfline Man swims for all he’s worth, which isn’t that much really at all. Surfacing, the water clears from his eyes just in time to see his precious midlength swept up and smashed into the rocks that line the base of the bluff. His board bounces off the rocks, only to be slammed right back again. As if once were not enough. Surfline Man can only watch, helpless to save his board from certain destruction.

At last, he reaches the shallows and sets off at an awkward run. His board is heading toward the staircase now, and he’s pretty sure he’ll never reach it in time. He wonders what he ever did to deserve this total humiliation. He’s pretty sure the ding repair guy is going to laugh so hard at him.

Completely winded, Surfline Man finally catches up his board. He looks around casually hoping that no one is watching him. This is all so embarrassing. He carefully inspects his precious turquoise midlength that he surfed for a whole wave at Malibu. There’s a solid gash in the nose and well, his board definitely looks like it hit the rocks. Picking up his board, Surfline Man begins the long slog up the stairs.

When he reaches the top, he avoids making eye contact with the crew hanging out along the bluffs. Surely they witnessed his ignominious defeat, and he really doesn’t want to talk about it. He quickly straps his board to his bike and hits the throttle. He’s so out of here.

At home, Surfline Man searches his phone for the sketchy ding repair guy, who saved him last time. If he’s lucky, no one will ever be able to tell that Surfline Man lost his board and it totally hit the rocks. Hopefully, the ding repair guy won’t take forever. Surfline Man needs to surf! It’s like, so important to him.

Suddenly, he remembers that he’s getting a new surfboard next week. The timing is so perfect! He’s going to buy some keel fins like, tomorrow. And then next week, he’s going to pick up his new fish from Mike the shaper.

Everything is going to work out so good now!

Steph Gilmore and Caz Marks, happy days and nights at Quik Pro. | Photo: Steve Sherman/@tsherms

Rumour: Iconic Gold Coast world tour surfing contest permanently cancelled; Bells, meanwhile, confirmed for next three years in traditional Easter slot!

Shock as beloved Snapper Rocks event possibly removed from tour… 

Relatively hot off the wire from Queensland is the rumour that while Bells will return to its traditional Easter slot in 2022, and for at least two years after that, Snapper Rocks is finished as a tour event. 

The event, which ran from 2002 (won by Joel Parkinson) until 2019 (won by Italo Ferreira), and which was won by tour great Kelly Slater four times, was postponed in 2020, COVID, and swiped off the calendar in 2021 after the Queensland state government refused to cover the cost of quarantining surfers and the WSL’s considerable entourage.

Sensing blood, NSW and Western Australia created “war chests” of up to five million dollars to snatch the event away from Queensland, which offered half-a-mill toward the running of the event, believed to cost around four mill.

At the time, state’s tourism minister Stirls Hinchcliffe said he was “disappointed at the World Surf League’s decision to chase short-term dollars at the expense of surfing tradition…  The WSL made it clear holding the event at Snapper Rocks this year was conditional on the Queensland Government picking up the quarantine tab for the WSL’s international competitors.”

The teats of state governments in Australia have long been a source of nourishing funds for pro surfing, although as Longtom pointed out after the Lennox Head fiasco, “It looks like cheap rent-seeking for a product that few want in their backyards and a story that has never really made sense except for a few rare birds who live at an altitude the rest of us will never attain.”

And, “Without a functioning business model to wean itself off State Tourism bodies the WSL is locked in a prison of its own making.” ­

I think, deleting the Quiksilver Pro is no great loss for surfing. 

It gives Snapper Rocks room to breathe, maybe even eases the gross overcrowding a little. 

Timely, too, given the retirement of Mick Fanning and Joel Parkinson and their ascent, or descent, however you regard ageing, into middle age.

Or maybe it’s a bummer not to see Filipe doin’ his high-speed dance across Snapper’s pretty blue walls or Kolohe Andino chase his third runner-up finish there.