Cease and resist!
A fine BeachGrit patron, as fine as any I’d imagine, regularly makes the roughly two-hour drive from Austin, Texas to Waco, home of the very famous BSR Cable Park and accompanying wave pool. He enjoys himself amongst those American Wave Machine waves and surfs well and the drive is pleasant enough with burger joints dotting the roadway.
Enjoyable.
Today, though, when he prepared himself to check-in ahead of his time he was greeted with new signage.
And there we have it.
An apparent re-branding turning BSR into “The Surf Ranch.”
Kelly Slater and the World Surf League will certainly be vexed and send cease and desist letters followed by nastier, angrier cease and desist letters but I wonder if it is all so cut and dry.
Kelly Slater’s Surf Ranch, in Lemoore, California is surrounded by dairies. Waco, Texas is surrounded by cattle ranches. If the matter went to court, couldn’t a judge properly rule that dairies are not ranches, ranches are ranches, thus Waco has a greater claim to the word “ranch” and, therefore, “Surf Ranch?”
George W. Bush has a ranch near Waco, Texas. I’d imagine he also has friends on the court.
Which side do you take in this War of the Surf Ranches?
Exciting days ahead.
Brother versus brother etc.
I’ll take the Branch Davidians side
Who Ranches better? Texas, Cali or Subway? Blood Feud!
Shouldn’t Texas shut that thing down to preserve power?
Well played
How cringe would it be to hear someone, call someone else a “kook” at that place!?
Almost as bad as hearing someone use the phrase “how cringe would it be…..”
Check-mate*
My guess is that BSR did their homework and found that “surf ranch” hasn’t been trademarked. Whoops.
the real controversy is not in the re-branding, but the fine print that prohibits booze, as has been noted by others
All to the sound of a cheese ranchera!
Cheers from Waco boys! Chas wrote this article 20 min after I sent him that pic – some
fine surf journalisming… https://uploads.disquscdn.c…
How did you get the beer in?
Pretty easy, purchase it from the bar inside the place.
So no alcohol permitted unless you buy it from us. Lol. Good thing shrooms are allowed. We used to take them and go to the SF airport to watch tourists depart, but this would be pretty cool too.
Did you watch non-tourists depart too?
Watching asian brides taking pics in their wedding dresses with the Golden gate Bridge in the background is fun too. Last time I was there a coyote was standing ten feet way from them and they said “little red riding hood!!”
They have a beach bar on the west side of the pool, but when that is closed, a Yeti Jug does the trick.
Ashton’s Yellow Beer
Fuck I’m so keen to surf it. Fun?
Super fun, just gotta learn it. Takes a few to get it down. Seen some great surfers struggle on it.. Wave 1 is real fast and runs away – the take off is further off the wall. Wave 2 and 3 is easy to get into and barrels.
Evidence of a Commentator who may actually surf.
Rare bird.
Yewww! Surfing it next week.
“dude ranch”
Chas can this oh so fine BG punter give us a write up and run down of the pool and what it’s like to surf there?
That would be me. And surely I can
I like stories about Florida and the South better than Indonesia. So different than nor-cal. Chas needs to take a road trip with daily dispatches.
Just no stories about how you sat next to Michael Ho out at Pipeline.
2 Things….
1. No Alcohol permitted? I thought this was America
2. Surely they can avoid a lawsuit as long as its not titled Jeep Surf Ranch or the Kelly Slater Surf Ranch
Could they possibly spell it phonetically?
Kehlee Sulayturs Serf Ranch
That fn funny!
No, a serf ranch is something different.
Ironically, it might be Kelly’s true dream.
It’s all good. You can take all the guns you want in. And on the way back to Austin, pop in to the Alex Jones Infowars set to pick up the all the ‘info’ you need.
A gun would be a bit overkill on a 2ft wave wouldn’t it? More of a high performance fish wave if you ask me.