Bombs.

The world’s fifth richest man, friend of Kai Lenny, Mark Zuckerberg made news, days ago, by announcing that his company Facebook would be changing its name to “Meta” with a video release featuring himself achieving second place to the aforementioned Lenny in a “very cool” foil game.

Today, he reveals a new product offering, a Google Glass-esque something rather named Nazare after the famous Portuguese town, wave pioneered by fellow Hawaiian Garrett McNamara.

Per the industry publication Upload:

Alongside the reveal of the new Project Cambria VR headset, Meta (formerly Facebook) just gave a codename to its first pair of consumer AR glasses. Meet Project Nazare.

A demo video of Nazare showed some familiar AR experiences, like communicating with friends in virtual windows and even playing multiplayer with avatars appearing in the user’s living room. There was no actual picture of the hardware itself, but expect more information in the future.

Are you stung by your culture being appropriated by “big tech” or happy and honored?

Zuckerberg.

Say it loud and there’s music playing etc.

Brutish churls.

For many years, now, scientists have wondered why Great White Sharks so viciously and savagely attack surfers in the water when surfer meat is widely known to be “gross” and “yucky” filled with many vaccines and/or theories about vaccines. No species on earth enjoys surfer so why, then, do sharks bite?

New research, just out, may provide the answer, suggesting that Great Whites, particularly baby Great Whites, are boorish clods with unrefined eyes that simply can’t tell the difference between seals, surfers or even swimmers.

Per the report:

Recent investigations into shark vision have expanded scientists’ understanding of how the cartilaginous predators see their environment: probably in grayscale and with a minimal ability to see detail. To try to see the world as a shark, Ryan said to imagine taking your eye examination underwater without goggles; things are a little less sharp. As such, the visual cues a hunting shark most relies on are probably motion and brightness contrast.

Spurred by this knowledge, the researchers did an experiment. From the bottom of aquariums at the Taronga Zoo in Sydney, the researchers attached a GoPro to an underwater scooter traveling at the speed of a cruising shark. They recorded videos of two sea lions, one fur seal, swimming people and people paddling on three different types of surfboards (the boards came from the personal collection of Ryan, who surfs).

Ryan and colleagues edited the GoPro footage in a computer program to translate the lens of a video camera to the retinas of a young white shark. They stripped the video of some color and rotated them all so the overhead objects moved from the bottom to the top of the screen. Then the researchers ran the videos through a series of statistical analyses at a range of resolutions to glean whether a juvenile white shark might be able to discern between the objects.

In the shark’s-eye view, the researchers found no significant difference between a swimming person, a paddling surfer or a meandering seal or sea lion. Ryan said she was surprised that sharks might confuse even a swimming person without a surfboard with a seal.

Quite basically, sharks are like tourists from Australia’s Gold Coast who prefer to eat at the Circus Circus buffet, when visiting Las Vegas, instead of the Michelin-starred Restaurant Guy Savoy.

Brutish churls.

A man, reborn.

I’m in love, I’m in love and I don’t care who knows it! Oh who could have ever guessed that a sleek, black strap wrapping my left wrist, directly above my Nixon Supremacy watch, would change my entire life? Make me a better husband, father, writer, friend, surfer?

The surfing, itself, still did not register as an “activity.”

More work to do, gains to see.

But would you like to join me on this journey? Buy your own WHOOP here and receive a fifteen percent discount if you use the code BEACHGRIT at checkout.

"I'm gonna need a lot more sunscreen though..."

The world’s 5th richest man, and avid foil enthusiast, Mark Zuckerberg shocked observers, yesterday, with the announcement that his social media behemoth Facebook Inc. would be changing its name to “Meta.”

Per the Associated Press report:

Facebook Inc. is now called Meta Platforms Inc., or Meta for short, to reflect what CEO Mark Zuckerberg said Thursday is its commitment to developing the new surround-yourself technology known as the “ metaverse.” But the social network itself will still be called Facebook.

Also unchanged, at least for now, are its chief executive and senior leadership, its corporate structure and the crisis that has enveloped the company.

Skeptics immediately accused the company of trying to change the subject from the Facebook Papers, the trove of leaked documents that have plunged it into the biggest crisis since it was founded in Zuckerberg’s Harvard dorm room 17 years ago. The documents portray Facebook as putting profits ahead of ridding its platform of hate, political strife and misinformation around the world.

Zuckerberg then released a sneak peek into his own personal “metaverse.”

A foiling contest versus Maui’s Kai Lenny in which he receives a second place trophy.

And that is all I have to say about that.