Any person wandering this earth during the 2000s will certainly remember Von Dutch. Celebrities from Paris Hilton to Ashton Kutcher wouldn’t be caught dead, outside, without a trucker hat with a “Von Dutch” patch front and center perched upon coiffed hairs. Later, that same “Von Dutch” was plastered to everything from dog sweaters to blowdryers.
The logo was everywhere and then, overnight, it disappeared.
What happened? A new docs-series pokes into the rise and fall of the brand and its three Ed Boswell, Mike Cassel and Bobby Vaughn.
A wild story of betrayal, death, threats from Pablo Escobar’s family and, reading about it suddenly remembered that I spent an afternoon with Bobby Vaughn many years ago right after he founded the brand FTW and sponsored Santa Barbara’s Bobby Martinez.
You will certainly recall the FTW cap riding high during the most iconic moment in professional surfing’s history. FTW sicker on surfboard nose.
Anyhow, Vaughn was a fantastic man, a surfer from Santa Cruz who moved to Venice Beach, got in some trouble, helped Von Dutch rocket to the moon then was brutally cut out of the business. He was living in New York when we chatted, having started a surf shop there, helping at-risk youth and maybe we even chatted in New York, but I don’t know what he’s doing now.
Thankfully there is a new docu-series. I’ll paw through my old paper Stab‘s and find the story while you watch the teaser.