Many tears.
In a lost opportunity that will reverberate through surfing for decades to come, the popular Mr. Big, Carrie Bradshaw’s love interest during Sex and the City’s six-year HBO run, has died riding a Peloton on episode one of the franchise reboot “And Just Like That.”
The shock heart attack grieved fans but also sent stock of the workout bicycle plummeting.
Shares of Peloton, the fitness equipment company, fell 11.3% Thursday — tumbling to a 19-month low — after a key character in HBO Max’s “Sex and the City” revival, “And Just Like That,” was shown dying of a heart attack after a 45-minute workout on one of the company’s exercise bikes.
The stock continued its slide Friday, down more than 5% in midmorning trading.
According to Peloton, the company had approved the show’s use of the bike as well as the appearance of “Allegra,” a fictional instructor played by real-life Peloton cycling instructor Jess King. However, Peloton did not know that “And Just Like That,” which premiered Dec. 9, would show [SPOILER ALERT] Mr. Big, played by Chris Noth, collapsing and then dying after a Peloton workout.
Peloton blamed Mr. Big’s lifestyle choices, including smoking cigars, on his demise but surfers mourned the fact that he wasn’t an adult learner longboarder instead.
Imagine if the 40 – 50 year-old set, out being “healthy” on colorful 9 – 13 ft. foam short buses, witnessed the character keel over while going right on a left. An 11.3% reduction in numbers, plus a further 5%, would be immediately, and gloriously, felt.
Alas, what might have been.
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Puerile shit.
This is now reaching inertia levels of insanity but I’m waiting still for a big punchline reveal. Because I’m gullible like that.
Fuck this article
This wasn’t really a story, was it?
Ok i admit it , i have no fucken idea what so ever what this is all about.
Chas is mad that he didn’t die on a soft top thus discouraging an entire generation of VAL’s.
Wasted opportunity.
Creative juicy smollett
super insensitive. a man is dead!
This is rubbish.
If mr big died on a longboard the surf media would report it as dengue fever death.
When the truth eventually came out they would have a co-sponsor pre paid surfers funeral plan company ready sell product.
For only $1250 a month you can RIP into death with a pre paid wsl funeral package.
We bury Pro surfing and we can bury you!
Choose from our team of commentators to read your will. Pick your favourite pro surfer to send a letter of condolence.Be incinerated in your favourite athletes jersey!
For a one off payment of 50k have your ashes interned at our lenmore wave park pet cemetery.
BUY now DIE later!
Well I hate to bring reality to the pages of BG BUT Peleton will be remembered in the same manner as a number of the dawgs of the Dotcom Boom/Bust cycle such as Pets.com and other fundamentally lacking shitcos. But I must say, I did appreciate their sexist ads early on BUT I truly hate seeing a Peloton Warrior out on the roads as their riding style is obvious and one to be avoided. Sharp elbows are the best cure for these VALs of the road!
Creative short.
Sex and the shitty(surfer).