As stock prices for Laird Hamilton’s eponymous Superfood dip near junk territory, surfers and radical investors wonder if it might be the next GameStonk!

Get rich or die trying.

Years ago, or maybe it was just months as time is moving very quickly, Laird Hamilton took his eponymous Superfood public and the stock price soared making him a multi-multi millionaire overnight. The coffee creamer, plant-based, was meant to fill a morning ritual with health and vitality. Good fats, I’d imagine, and THC or rather MCT or whatever that nice oil that comes from coconut is called.

A captivated public, wanting to drink from Hamilton’s fountain of youth, snatched the product right up, the company went public and prices floated near $60 a share.

Riches.

But something happened on the way to the ice bath and, over the past months or weeks (who really knows anything anymore) Laird Superfood value has tanked near junk level.

Basically worthless.

Market watchers are wondering, though, if the time is right for another GameStonk. You certainly remember when the beloved video game retailer GameStop was set to go under and loving fans, disruptors and radical investors, went all in, spiking share price and roiling the market.

While, at the time, stalwarts in the investment game found the whole episode crazy Forbes, as august as any, declared:

The GameStop (GME) eruption has been portrayed as the product of wildly irrational investor behavior – a “frenzy,” a “speculative orgy” (Charlie Munger’s phrase), a “game played by losers who don’t have any idea what they’re doing” – a classic case of the Madness of Crowds.

This view is incorrect. Observers are misled by the fact that the market is obviously not “rational” in the finance-theoretic sense of the term. Share prices no longer reflect the underlying asset-value. GameStop’s mediocre, money-losing business is certainly not 4000% more valuable than it was at this time last year.

But this does not mean that the decisions of the GME traders are irrational.

The GME event is in fact the result of a process that is hyper-rational. It is based on highly accurate calculations of specific outcomes which possess a much higher degree of certainty than is the case for normal investment decisions. There is no “madness of crowds” here. It is a premeditated, predatory take-down of a cornered and defenseless counterparty.

Uhhhhhh.

So should we GameStonk Laird or what?

I’m in if you are.