Heaf to Head.
They say those who live in glass houses should not throw stones but this morning happens to find me outside my little see through cottage, arm cocked, stone in palm ready to zing. Ill-advised? Likely though, well, what the heck. I have been inundated over the past two World Surf League events with emails, text messages, DMs showcasing typos, spelling and grammar errors, names botched etc. on WSL propaganda. Everything from the most basic accident to complex absurdist messes.
Oh you know that here at BeachGrit abusing the English language is a way of life but why does the Santa Monica-based home of professional surfing have such open disdain for our tongue?
WSL CEO Erik Logan recently declared in a stirring interview that growth across all platforms was through the roof and a new Chief Financial Officer was just poached away from the mighty NBA in order to put those coins in the right purses but clearly the League’s copy editing offices have been throttled.
Is it on purpose?
The potential goal being to transition to Portuguese as official language partner?
I have to say, I wouldn’t be so mad. As an applied linguist, my love of language knows no bounds but as an American I have never been forced to become competent in any. I have a elementary grasp of Spanish, can get around in Arabic and have done work on Russian grammar, can read the Cyrillic alphabet, but no mastery.
Might I become fluent in Portuguese with enough heats under the belt?