Surf shoemaker Vans unexpected beneficiary of Kanye West antisemitic imbroglio as Harry Styles swaps usual Adidas for waffle sole at latest concert!

As it was.

Oh how Kanye West has fallen. The axe of public opinion cleaving his legacy in half. Name no longer allowed uttered in polite society unless its utterance is accompanied by a dismissive eye roll. Maybe a slight sigh and whisper of “mental illness…” with the quick caveat “…but that doesn’t excuse.”

Weeks ago, the entertainer and multi-disciplinary businessman was sitting atop a fortune estimated to be well northwest of 2 billion dollars. Much of that coming from German shoe powerhouse Adidas and its partnership with West’s Yeezy.

Rosy even though controversy was regularly courted.

But then, weeks ago, West tweeted, “I’m a bit sleepy tonight but when I wake up I’m going death con 3 On JEWISH PEOPLE,” and held true to his word, bashing away until most of his partners, including Adidas, dropped him in a huff.

General sentiment bubbled that Adidas may have been a tad late in pulling the plug. As the way things are, though, one company’s trouble is another company’s triumph and here, unexpectedly, we have surf shoemaker Vans as beneficiary.

Per People:

Harry Styles appeared to make a fashion statement in more ways than one.

At his concert at the Kia Forum in California on Monday night, the singer rocked a pair of Vans instead of his usual Adidas x Gucci Gazelles.

Styles, 28, has worn the Adidas kicks for every show on his tour since June — he wears head-to-toe Gucci on stage. However, before the footwear company cut ties with Kanye West following the rapper’s repeated antisemitic comments, Styles made the change to Vans.

The sportswear brand officially dropped West Tuesday morning. A rep for Styles did not immediately respond to PEOPLE’s request for comment.

Observant fans noticed the Vans and cheered Styles for the change.

“Harry Styles wearing adidas every show of tour until they hesitate to drop Kanye and he instantly breaks out vans….. I see u @harry__lambert @Harry_Styles,” tweeted one fan, giving a shout out to Styles and his stylist, Harry Lambert.

Very cool and much needed, too, as Paul Van Doren’s baby has been whispered to be dragging down parent company VF’s overall value.

In any case, and more important for us, will Styles’ adoption of Vans, and the sure-to-be windfall profits, be flipped back into surfing? Maybe taking the legendary Triple Crown and making it real again, as opposed to Zoomed?

Hope springs from ashes.