After shock loss in race for Honolulu City Council, Makua Rothman’s political ambitions jumped back to life as state senator hires big wave surfer to team!

To the White House!

One of the more exciting American political races at the start of this month was that of Makua Rothman, who was running for Honolulu City Council there on the famed isle of Oahu. Running for district two, which covers the North Shore and Waikele, the big-wave surfer and eldest son of strongman Eddie Rothman gave a spirited effort but came up short, losing after garnering 44% of the vote as compared to attorney Matt Weyer’s 46%.

Those excited about Rothman’s rising political star were made sad but, hours ago, their spirits revived as he was named as one of four people joining the staff of newly elected state senator Brenton Awa.

According to Hawaii News Now, “Awa, a former news anchor, announced on Thursday his team members who will serve District 23 residents from the North Shore to East Oahu,” and also includes Jesse Rivera, a musician.

Awa, a Republican, squeaked by his Democratic opponent in the last moments and called the victory a “roller coaster ride.”

Surfers across the land hope that Rothman makes a name for himself in Awa’s office and uses the momentum to sling to a position himself before launching on the national stage and eventually taking the White House.

Imagine the joy of having a Hawaiian surfer as leader of the free world.

Obama didn’t count as he only lived in Hawaii and also bodysurfed.

One love.

Open Thread: Comment Live, Day One of the Haleiwa Challenger as professional surfing hopefuls look to slit each others’ throats and spray hungry fans with blood!

Surfing is BACK!

Gals at Walmart giving hell to each other over the last trout-emblazoned tee. Inset,the dazzling Yvon Chouinard.

The world’s most beloved philanthropist and Walmart slayer Yvon Chouinard goes after The Gap, accusing the controversial brand of “illegally copying Patagonia’s iconic snapped flap pocket!”

A battle of the ugly!

You’ll remember just two months ago, Yvon Chouinard’s sensational decision to give away Patagonia, the company he spent the last fifty years building into the multi-billion dollar operation it is today. 

“He who dies with the least toys wins,” said Yvon. “Because the more you know, the less you need… I was in Forbes magazine listed as a billionaire, which really, really pissed me off. I don’t have $1 billion in the bank. I don’t drive Lexuses.”

Instead of selling Patagonia or taking it public, Yves, who is eighty-three, transferred his family’s ownership of the company into a trust and no-for-profit, “created to preserve the company’s independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and protect undeveloped land around the globe.”

Wild etc. 

Now, only onth month month after hitting WalMat with a lawsuit for allegedly infringing its trademarked logo of a trout, Patagonia is suing The Gap for illegally copying the “iconic” snapped flap pocket seen on its fleece outerwear since 1985 and included in exhibitions at New York’s Museum of Modern Art and London’s Victoria & Albert Museum.


Yvon’s trout v Walmart’s trout.

Patagonia said Gap is “wilfully and deliberately selling fleece jackets that mimic its flap pocket and rectangular ‘P-6’ logo without permission.”

Patagonia said it had warned Gap previously for copying its gear and said, “(The) adoption of designs and logos bearing even more similarity cannot have occurred by accident.”

The "Notorious MMA" really lit into the aforementioned Rogan, hours ago, on social media calling him a "f*cking tick" and declaring, "Proper Twelve blow the jaw off you stick to that other gick boondock head" and "Ye well this is springbok. You ever see a springbok jump? We’ll just have a look at that knee springbok into this eye sock hahahaja I’m the goat of unseen shots. That’s without question."

Once-great mixed martial artist Conor McGregor launches devastating fusillade at noted surf personality interviewer Joe Rogan: “Call the cops. F*cking tick, you!”


Nobody interviews the world’s most notable, important and famous surfers like Joe Rogan. The comedian/actor-turned-podcaster has mined absolute gold from the likes of Laird Hamilton, Shane Dorian, Kelly Slater. Allowing the super-sized personalities space to roam, to match wits, to titillate and educate.

Rogan’s surf kink is matched only by his love of mixed martial art tangling, a sport known for its blood splatters and larger-than-life personalities such as Conor McGregor.

Well, the “Notorious MMA” really lit into the aforementioned Rogan, hours ago, on social media calling him a “f*cking tick” and declaring, “Proper Twelve blow the jaw off you stick to that other gick boondock head” and “Ye well this is springbok. You ever see a springbok jump? We’ll just have a look at that knee springbok into this eye sock hahahaja I’m the goat of unseen shots. That’s without question.”

The question for you, here though, revolves around gick boondocks but also MMA personalities vs. surf ones. Between Paddy Pimblett and Conor McGregor, Ireland I suppose, and any professional surfer you can think of, who wins? The World Surf League very much tried to re-imagine pre-bout tension during the latest Final’s Day, there on Lower Trestles famed cobbled stone, but it was an objective disaster.

I was there, watching, and while Chris Cotê handled his role as Michael Buffer well, the surfers seemed uninterested in engaging and/or embarrassed facing each other down.

Slinging insults.

So there we go.

Do you wish surfers were more fiery or are you happy with the Sport of Kings staying above the fray?


Traditionally timid surf-adjacent website The Inertia wades directly into controversial culture war ahead of Black Friday, releases exhaustive review of “pregnancy pants for men!”

Birthing people.

The Inertia, which bills itself as the definitive voice of surfing and the outdoors, has been on a climb rarely witnessed in either surfing or outdoors since its inception some 10ish years ago. Namely, becoming the most milquetoast safe space on the internet, making even The Huffington Post appear tough and mean.

Impossibly soft.

Media watchers have been constantly surprised by the new heights of mollycoddle reached by The Inertia and, so, were stunned when the outlet released its exhaustive guide to pregnancy pants for men ahead of Black Friday entering itself directly into the nasty culture wars.

“Birthing people,” as you might know, being forced into the dialect by some on the extreme woke as “woman” is an exclusionary term.

Per founder Zack Weisberg:

A great pair of joggers is a revelation. Plain and simple. In the pandemic era, joggers have become much more than what they used to be. Where sweatpants have historically been reserved for after dinner or a lazy Sunday morning, like it or not, their sophisticated sibling, joggers, have become a staple of waking life. In the work-from-home age, joggers are a 24-7 uniform for the digital workforce. If you’re a remote or hybrid worker, chances are, you’ve purchased a pair since things became more home-centric. You may have received a pair as a gift, and, if you’re like me, you might have wondered, “If I’m going to work from home, what is the most comfortable outfit I can possibly wear while maintaining a modicum of self-respect (and professionalism)?”

The “joggers” were rated on comfort and stylishness with Vuori taking three of the six categories including “best performance jogger.”

Best, also, for postpartum.