"You're the f**king leader of the free world!"
Sometime last summer, an email appeared in my inbox.
Would you like to write a profile of Matt Warshaw for Emocean magazine?
It took me exactly five seconds to reply. Yes, of course, I would like to write a profile of Matt.
The story is available now in Devotion, Emocean’s fourth issue.
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It has been a joy to work with the crew at Emocean, who love surfing and making print media as much as anyone I’ve ever met.
I’d love to see the magazine thrive. If you’d like to buy a copy, and I feel like you most definitely do, you can buy it here.
I feel like Matt does not need much of an introduction to you.
He is surfing’s devoted historian and spends his days in Seattle sifting through the ruins of our strange and beautiful past time. He says he’s motivated by an effort to assign meaning to his own story and to understand why he’s spent so many hours of life obsessed with riding waves.
How did he arrive here?
Matt’s life has intersected so many interesting characters and places in surfing. Matt learned to surf in Venice Beach with Jay Adams, competed in the first Katin Pro/Am, edited Surfer Magazine — and that was just the beginning.
Here’s a short excerpt from the longer profile.
When Warshaw went to work for Surfer in 1985, he arrived during a surf media golden age. “It was a really wild and fun period,” says Jamie Brisick, who was a pro surfer at the time. “This was the period of Tom Curren, Tom Carroll, and Mark Occhilupo — the surfers were still characters.”
Advertising money flowed, and the magazine was fat with the work of writers such as Derek Hynd and Dave Parmenter and photographers such as Jeff Divine and Art Brewer. “Had he been the editor at a different time, he might have come out of it a different person,” says Brisick.
Shelved in publisher Steve Pezman’s office were bound copies of the entire run of the magazine. Warshaw read them all from start to finish. “I wanted to absorb it completely. I wanted it to come through my eyes, my skin, and my blood, and my hands,” he says. “I’m not a fast learner, but I never don’t get better.” Soon Warshaw was managing editor at Surfer.
When he made editor-in-chief, Warshaw’s future in the surf media looked assured. He was less certain. His younger brother Chris had traveled widely and gone to the University of Chicago.
All Warshaw had ever done was surf.
“There is a real risk of intellectual suffocation in surfing,” says Lewis Samuels, who wrote the widely read blog PostSurf and was a senior writer at Surfer. “I think you’re more likely to suffer some form of intellectual suffocation than to die from drowning.”
In a long-shot move, Warshaw applied to UC Berkeley. To his surprise, they agreed to admit him as a junior after adding up the miscellaneous credits he’d accumulated.
Walking up the trail at Trestles one evening, Warshaw encountered Sam George, who wrote for Surfing and had somehow learned of Warshaw’s disaffection.
He tried to change Warsaw’s mind.
“You’re the fucking leader of the free world! You’re the editor of Surfer Magazine,” George recalls saying. “What is wrong with you? Revel in this!” But George was too late.
In many ways, Warshaw had already left.
Not long after that conversation, Warshaw sold the house he had bought near T- Street and packed his bags. He had been editor of Surfer for just five months.
In January 1991 at age 30, he arrived in Berkeley to pouring rain.
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we the messengers can self edit and still need 0.1 corrections…99.9 efficiency…don’t like complaints, either…
$25 to ship a magazine to Canada?
then editor’s only choices…iiquid white-out or back-type with the white ribbon…re-set and type-over with the black ribbon. or tear the page out and start over/
aka Warchild; or…Matt is affectionately known to his homies as The Warchild. (edit note: matt & I had the same English teachers in high school and we both struggled in typing classes. Electric Coronas, maybe…)
First semester of typing at MiCo High we had manual machines like some screwball newsroom comedy from the 1930s. Next semester we had electric, but they jammed all the time because we were 15 and jamming them for laffs just came natural.
We were the pre- Ad Men that had no secretarial support…I’ve never had one.
But even at MiCo some of us were having 3-cocktail lunches.
mostly homegrown, or at least this time of year, recycled …
on board with its mission statement but at $25 per issue not sure what its target market is … that said I did order this issue out of genuine curiosity. But $25 would have gotten you 8 months of EOS (or 5 when Matt pumps up the subs by $2), and roughly 32-35 Sunday Joints, etc etc …so relative value propositions?? and comment sections to this site still free …
His Story of Surf
point worth discussing for sure, but EOS is a massive amount of work … his story, but at least someone put in the sweat to pull it all together, and not like MW is getting rich off of it … and MW does seem to work hard to highlight untold different perspectives….dig around EOS and you’ll see a bunch of that, either in the blogs or the entries….of course, no question other perspectives out there, look forward to seeing them published and curated in a similar way (and realize some already have been) … that spotlighting of other perspectives, in fact, is allegedly what Emocean is trying to do …
Matt is the Man.
Hahahar
*Yes! Print editors really like complete sentences.
j/k
Warshaw quick to downplay his intelligence but he was smart enough to escape from the surf media and Orange County. Smarter than he lets on.
early on…told him to stay away…partner’s like us in crime…
Should have held on to his San Clemente real estate though
That was my first thought.
save the redwoods, the bay, and barrels…
https://scontent-sjc3-1.xx….
blues-singin’ descending crows and pelagic red dolphins…valhalla is coming…landed outside Arcata from HB with a backpack, a six pack, climbed aboard a nishiski international 12-speed to HSU…trailer life for two years…surfed and died in the Harbor…estate sale limited…poster of chief Joseph (sold) drone flight over “Boldt Bay…” pending…
Matt heard SG’s advice and RAN in the opposite direction almost immediately.
Jen, did you drink any Old Fashions with Matt?
Moving out of San Clemente is probably one of the best decisions Warshaw ever made. If not he’d be one of those guys checking T street every morning and complaining about Mexicans or Newsom or transgender folks before deciding NOT to paddle out.
nailed it
Missed opportunity: Devocean
Anyway, Jen and Matt both rule, thanks.
You at least gotta have some badges if you are the new badge boy.
OG badge boy.
EOS is a treasure regardless … throw it some $$ this holiday season.
Wonder if he recalls Rick Starr and his endless tribute to Frank Sinatra at Cal Berkeley. And “Hate” man. Beautiful lunatics.
Hate Man, yes, and a huge young handsome guy who just calmly walked around campus nude. A student I think. Unlike Hate Man he never said a word.
beware 30 streeters. tip from a longfellower. east, west, north, or south? run nude~
El Tarasco. Your thoughts?
We used to call it El Tearyourasshole. Loved those no nonsense chips and burritos the size of your thigh…
El Sombero was and still is my go-to, for no reason except it was closet to 8th Street, where I hung out. Incredibly mediocre. El Gringo I think is still around, and much better, and every time I walk out of Sombrero I wonder why we didn’t go to Gringo instead. Old habits.
La Penita was near and gone and good…but for a history lesson, Taco Bills on the strand? taco burritos was there and gone and great!
go ahead, over?
Hate Man was fascinating. Dispensing with faux niceties he started all interactions with “I hate you” and worked upward towards mutual understandings. I’ve tried a version of this in the line up, but it never gets past “I hate you”.
Economy of effort is to be applauded. I salute [click of heels]
UC Berkeley campus was so much more interesting than UCLA – we had coyotes raiding the rubbish bins late at night, the Hare Krishnas chanting away and the Red Hot Chili Peppers at Ackerman Ballroom for $5, when they wanted to get our of the studio and play for an audience
Yes, entitled post boomers are hot right now…
Good to see that Jen is the one writing on Warshaw—they are the only BG authors capable of using complete sentences in their articles.
Get fuck cunt
EOS is a treasure … go sign up and throw in an extra $20 or $50 while you’re there to keep it alive and thriving.