Hot action!
If I’ve written/uttered it once, I’ve written/uttered it a thousand times. Nobody doesn’t like Carissa Moore. The Olympic gold medalist and multiple-time World Surf League champion surfs with inimitable flare and ain’t afraid to stand up to speak her mind or stake her reputation where her heart is. An especially rare quality in this day and age.
Moore was absolutely robbed of sixth WSL cup last year after the League decided to fix something that wasn’t broken but there was no whine from her. No whimper. And as the 2023 season gets underway at Pipeline, the native Hawaiian is certainly a favorite, Lower Trestles be damned.
Though in case you were looking for yet another reason to don Moore’s number 10 over, say, Morgan Cibilic’s 15, word has leaked out over the coconut wireless that she will not be participating in the World Surf League’s much ballyhooed Apple Watch play. Oh, you’ve certainly read the gushing press releases on how Santa Monica has “adopted” the Apple Watch as the “official wearable,” how professional surfers can utilize realtime priority information in the water, how commentators will say “Apple Watch” at least 130 times per heat.
Well Apple, the corporate behemoth, is not exactly squeaky clean. Controversies from allegations that products are built in Chinese sweatshops to planned obsolescence of those selfsame products clogging landfills to serious issues protecting privacy, there are more than a handful of reasons why a professional surfer would be loathe to strap a li’l computer around wrist and wave that Steve Jobs flag.
Oh, the World Surf League has never met a big business, or industry, that it would not bootlick if given the chance. Bootlick while providing any kind of social or greenwashing asked all slavishly happy.
But, again per coconut buzz, Moore is “not in any way aligned with the Apple corporation” and will not be a pawn.
Boom.
Taking a stand. An especially rare quality in this day and age.
It will be interesting to see how the aforementioned commentators deal with a watch-less Moore in the lineup. Will they be ordered to discuss make-believe metrics anyhow? Refuse to mention her name a la Joel Tudor?
Stay tuned!
Commented on Disqus? Log out, tap the Disqus button, and your old name and comments come back. The box is ours.
Your comments are still here. Every one of them.
Twelve years of BeachGrit comments came across from Disqus. Connect and we will show you how many are yours. We get your username, nothing else.
Connect Disqus to reveal.
Highest paid woman in surfing REFUSES to go corporate
Just ask Laird
Erm – isn’t this the same gal who was sponsored by Target? And has cashed cheques from Red Bull for years?
And she doesn’t want to be a “corporate pawn” for Apple by wearing a WRISTWATCH?
Hypocrisy much? Or she has an existing watch sponsor –
Fuck I missed my heat my fucken apple watch was updating …..again!!
Towing the death drink line but not the life tracking tech made by slaves while competitive ocean dancing? I’m confused. Don’t two wrongs make a champion? Two of the three Wright’s sure don’t.
tonight asked the fireman & the dealer the same !
Dude, that’s because she is sponsored by Samsung.
That contract is no joke
Only time will tell how this drama plays out……..
Watch this space…
I actually only now just got that!
Baaaahaaa.
Well done
Or midazolam. Goodnight nurse !
Why the need to use improper grammar, I’ll never understand. The use of the word “ain’t” has no place in intelligent reporting unless quoting an ignorant hillbilly. Chas Smith you can and should do better.
Ain’t ain’t in the dictionary so ain’t ain’t a word
Maybe she’s doing it as an ethical stand.
Though surely she’s got her own Jerry Maguire out there fighting to get her a bigger piece of the Apple pie.
Either way, good on her.
Stick it to ’em (legitimate defacto) champ !
Valiant “Nobody” Scorn!
Because I enjoy chaos.
No, shifting house. Will check tonight
Just wear a wooden watch and confuse everyone totally. Torpel will be doing hand jams all contest.
Magnesium powder works sometimes too
…with calcium and melatonin (2) Taken after bong hits of course.
Might start with Ambien. I would like to wake up eventually.
Refreshed!
Can the watch measure Pip’s testosterone?
Technically it would say zero for everyone, but for Filly it’d be accurate
Hey man, I wanna have a fight with you
Regardless of my feelings on the subject
It appears that I am going to
Forget about the fight, forget about it
I’ve paid more than anyone would advise for this watch and so far I am disappointed in it
It beeps at me at noon and seven and five and I cannot turn off the piece of shit
[Verse 2]
Hey man, hey!
Hey man, I wanna have a fight with you
From the way that you behave, it is clear to me you would like to have one too
Let’s stop, dance, and do what we both came here to do
I looked that up…wasn’t aware of Steve Albini as a performer. Some people are over achievers aren’t they?
legendary performer. Big Black, Rapeman, Shellac, Pigface…
You never heard Shellac? Damn… one of the best live shows I’ve ever seen
You ever catch Vaughn Benjamin (RIP) and Midnite?
https://www.youtube.com/wat…
no woman, no cry~
What’s being licked on the ladies tour????