Internet explodes as “it actor” Pedro Pascal confused for inspirational Eddie winner Luke Shepardson!

Fame is as fame does.

Blink and you, too, would have thought that Hollywood’s new favorite leading man just won the most prestigious surf contest on earth. Even though the “global home of surfing” continues to ignore The Eddie, surf fans everywhere, including Billy Kemper, considered it the greatest to ever run.

Phenomenal and we are all still buzzing.

Heads ringing.

Outside the World Surf League offices where heads are throbbing and/or really throbbing.

On-duty lifeguard Luke Shepardson, non-professional surfer, took the day to much applause but… does he also moonlight as Hollywood’s new favorite leading man Pedro Pascal who has wowed audiences in Game of Thrones, Wonder Woman, The Unbearable Weight of Massive Talent etc.?

I’m even confused now (see above).

But imagine the absolute consternation of World Surf League CEO Erik Logan, who has counted luminaries as friends (Oprah Winfrey) and enemies (Taylor Swift). Imagine the WSL plan of seeding the upcoming Pro Pipeline with celebrities in order to hot juice numbers.

Let’s hope for another Kelly Slater victory?


Slater (insert) reacting to steam. Photo: Baywatch
Slater (insert) reacting to steam. Photo: Baywatch

Surf fans on edge as “lesser known but steamy details of past romances including Kelly Slater” promised in Pamela Anderson’s soon-to-be-released memoir!

Exciting times.

Any person, surfer or not, who lives in our modern times is keenly aware of the publicity cycle for blockbuster books. Near release date, the publisher will begin to leak hot juice in order to spike an appetite for purchase, planting stories in the press etc. Prince Harry’s Spare worked the algorithm to a tee, riding a gossip train to 3 million sales on the day it dropped.

A record.

Might Pamela Anderson’s Love, Pamela beat it out?

The onetime Playmate, Baywatch alumn and Barb Wire star’s memoir is due to drop in one week’s time. Already we have learned that the only man she has ever loved is Mötley Crüe drummer Tommy Lee and, today, that Sylvester Stallone offered her a condominium and a Porsche to be his “number one girl.”

Per Page Six:

“And I was like, ‘Does that mean there’s No. 2? Uh-uh. He goes, ‘That’s the best offer you’re gonna get, honey. You’re in Hollywood now.'”

While Stallone’s people deny that business ever happened, surf fans are on extreme edge as the book promises “the lesser-known yet steamy details of her past romances with ‘90s A-listers such as Scott Baio, 62, “Superman” lead Dean Cain, 56, her “Baywatch” co-star Kelly Slater, 50, and “The Real World: New York” contestant Eric Nies, 51.”

But what can you imagine one of the “lesser known steamy” details in her relationship with the greatest surfer ever?

Did he offer her something too?


Exciting times.

Edward Ryon Makuahanai Aikau, the lifeguard and surfer who was famously lost at sea in 1978 and for whom the contest is named after and, inset, 2023 winner Luke Shepardson.

Was Quiksilver losing 2023’s The Eddie Invitational, described as “the best day in surfing history”, the biggest failure in sports marketing history?

What kind of value could you put on an event like that? Millions? Billions?

I’m not sure how your memory is hanging on, but I had to shuffle through a few old files and bing/yahoo a few old stories to be reminded of what is probs the biggest failure in sports marketing history. 

To wit, Quiksilver losing the naming rights to what is now The Eddie Invitational but used to be The Quiksilver: In Memory of Eddie Aikau. 

What you may not know is The Eddie Invitational, sponsored by Quiksilver, didn’t start off as a big-wave contest.

The first event was held in six-to-eight-foot waves at Sunset Beach back in 1984, and only went big wave when Quiksilver execs along with Fast Eddie Rothman turned it into the speciality event we all know, love etc, at Waimea Bay. 

When the fifty-k prize money was announced, it also became the richest surf contest in the world. 

In 2016, it felt like the event couldn’t get any better when John John Florence, the just-crowned world surfing champion, cemented his claim to best in biz when he won the still-sponsored-by-Quiksilver, although barely, Eddie in wild 25-foot conditions. 

What kind of value could you put on an event like that?


So how did such a fruitful relationship, which included the lucrative sale of Eddie Aikau-Quiksilver merchandise, wind up in the gravel, pecking for worms?

Here’s the background: the previous ten-year contract was expiring in the spring of 2016 and Quiksilver and the Aikau family began negotiating a new deal. 

The Aikau family were advised that a potentially better deal might be out there if they shopped it around a little. Red Bull was in the mix, initially, but apparently, Red Bull and the WSL couldn’t couldn’t find a way to play nice so they pulled out at the last minute, leaving the Aikaus with no deal.

A source told BeachGrit multiple offers were submitted to the Aikaus by Quiksilver, all with increased revenue sharing opportunities but all were rejected. 

But here’s the thing.

Quiksilver owned the permits for the 2015-16 contest and even canvassed the idea of calling it a different name to circumvent the need to involve the famous Hawaiian family. 

Quiksilver played around with The Quiksilver: In Memory of Jose Angel, The Quiksilver: In Memory of Todd Chesser, The Quiksilver: In Memory of Brock Little.

Anyway, it worked out for 2016 but was terminated shortly after.

Did Quiksilver decide that the chances of The Eddie ever being as good as 2016 were so slim any subsequent money poured into it would be wasted?

The question I asked at the time was, would you, if gifted the keys to the clothing giant that was once famously six hundred million dollars in debt, continue to run with The Eddie?

Or would you pour the surplus money into your number one team rider Matt Banting?

Quiksilver chose Banting.

Regrets, y’think?

Mel (right) trail blazing. Photo: @shanedorian
Mel (right) trail blazing. Photo: @shanedorian

Big wave stud Pete Mel cements legacy as style icon, sports pair of Webs surf paddling gloves at The Eddie!

Pure sex.

Santa Cruz legend and Pete Mel is undeniably extremely handsome. Even the most aesthetically stunted, here, can gaze upon his visage and discern an almost Cary Grant level of pure unadulterated handsome. A sort that cuts through sexual preference and stands alone.

The big wave stud could have, certainly, gone on to fame and fortune as an actor or pin-up but chose the ocean instead of the catwalk and lucky we are.

Now, an under-appreciated portion of his appeal is his sense of progressive fashion. From cold water hellman to DILF next-door, Mel regularly pushes the envelope.

But even those with a nose to high street did not see his Waimea Bay pivot coming.

The regular foot paddled out into the recently concluded Eddie, dubbed “the best day in surfing history,” in Webs. Or A.P.E.S. Or some brand of webbed fingered paddling glove not seen since Ritchie Collins and the middle 1990s.

Bold, brash and a li’l naughty.

You can watch Mel’s sartorial dominance in action, near Shane Dorian, and ponder if you will follow his lead at your own lineup. If memory serves, paddling gloves didn’t help catch waves and led to injury.

Fashion over function.

Pure sex.

Photo: Step Brothers.
Photo: Step Brothers.

Blood Feud: Original Instagram surf meme account goes for throat of competitor in vicious pictorial slash!


If you know me, have ever read a word I’ve written or listen to one I’ve spoken, then you know that I am an outspoken advocate for beef between media outlets. Oh, I regularly wish for wonderful entertaining barbs between any of the players and always try to stoke the fire. Alas, Stab is profoundly not funny, The Inertia too soft, Surfline all conservative, Surfer dead leaving me to poke all by my lonesome sad and depressed.

Thankfully, there is Instagram where the popular surf meme account Kook of the Day just took a vicious slash at Kook Slams.


Surf meme account historians will recall the heady days when @kookoftheday first rolled out with photos making light of various surf offenses in a lighthearted way. If my timeline proves correct, @kookslams followed a few months later and featured videos of surfers, or surf-adjacents, getting rolled, pounded, generally messed about by water.

Both were very funny and caused many laughs, though at some point, @kookoftheday fell afoul of that hateful Mark Zuckerberg empire and became disappeared with its million+ followers. A replacement account, @kookofthedayog, was launched and while it only has 100000+ followers to @kookslams 1.7 million, it was not afraid enter the battle arena.

Likening @kookslams to Tiger Woods and itself to John Daly.


Comments are currently raging about which account is better, though at the time of writing, @kookslams has yet to respond.

Will it? Or will @kookofthedayog be left, like me, to poke alone?

More as the story develops.