Kelly Slater launches “sustainable and performance driven” footwear brand inspired “by the mysterious and special relationship between the moon and sea turtle”!

“The top sole mirrors the moon’s surface while the bottom represents turtle scales.”

Not a dry eye in the house, as they say, after the embargo lifted on the press release for Kelly Slater’s latest biz venture, what the champ describes as a “sustainable and performance driven” footwear brand. 

Called Klly, and unfairly lambasted by Chas Smith earlier today, Slater has “discovered a niche in the in the footwear industry” with a sandal that “can stand up to the rigors of daily wear and outdoor adventures and at the same time, helps to reduce the environmental impact of the fashion industry.”

Further, 

“The first item to hit the market is the sandal, influenced by Slater’s renowned surfing career. Inspired by the relationship between the moon and the ocean, the sandal is made using recycled material, uses BLOOM technology (derived from algae), and provides a high level of cushioning, durability, responsiveness and water resistance.

“For the design of the sandal, Kelly was particularly moved by the mysterious and special relationship between the moon and sea turtle. Turtles have 13 large scales that represent the 13 lunar cycles in each year and 28 smaller scales that represent the days in each cycle. As a tribute to these coexisting forces, Kelly designed the top of the sandal to mirror the moon’s surface while the bottom sole represents the turtle’s scales. Additional styles and sizing are set to release later this year.”

Here’s the link for the website although it ain’t open for biz yet.

Sign up, see if y’hear anything.