"Friends, surf fans, countrymen, lend me your eyeballs..."
The 2023 World Surf League Championship Tour is long in the rearview, now. Only the faintest memories of Caroline Marks and Filipe Toledo being chaired up the Lower Trestles’ cobbled stone remain. The sound of Chris Cote’s voice announcing various top five surfers’ names like a dissipating cloud. Was Ethan Ewing’s back broken or something? Was he even there at all?
Yes, it is all a blur save the wildly impressive ratings’ spike Finals Day saw.
Chief of Sport Jessi Miley-Dyer was quick to the tools after that last bell of the season, sharing there had been a near 30% increase in live digital views for the aforementioned hoedown.
Impressive by any measure and, no doubt, the World Surf League brain trust was tasked with capturing that momentum and making it real.
Alas, trouble. Inn a seemingly surefire way to capture and convert, the League sat its men’s champ, Filipe Toledo, in front of “the voice of surfing” Joe Turpel for an exclusive one-on-one interview and released, for free, on YouTube.
Not exactly as the nine-minute interview has failed to surpass 5k views in three days and counting.
Toledo, wearing a t-shirt that reads “Peace Power: The World Surf Champ” looks comfortable receiving softballs from Turpel, who is wearing missionary button-down from 1982.
The King of Saquarema even cries at the end, which made me sad for all the heckling and prodding you have done about his brave cowardice at Teahupoo. It was really over the top. Too much. Can we, then, do the world’s best small wave surfer and “champion of a human being,” as Turpel calls him, a favor and kick this video over 5k?
I think it will make you feel good inside.