"What hat are you wearing, Rob? Where's the NFL one?"
Of Kelly Slater’s legion fans, the second most famous, after Joe Rogan, must certainly be Rob Lowe. The 59-year-old actor/director, still heartthrob handsome, has been nothing but effusive in his praise of the greatest surfer to ever wear the singlet. Who could ever forget when he went on his podcast “Literally! With Rob Lowe” and openly declared, “I’m geeking out, man. Everybody talks about people being the GOAT. Tom Brady’s the GOAT, Tiger Woods is the GOAT. They’re…GOATS… they’re…GOOOOOOATS…but they’re not The GOAT. Today, we have The GOAT Kelly Slater. The greatest surfer who ever lived. Eleven-time world champ. Youngest world champ and then oldest world champ. No one has dominated a sport, any sport, individually, ever, in history than Kelly Slater and surfing.”
One GOAT to rule them all.
It would be understood, and appreciated, then by surf fans that Lowe appeared at a recent football game wearing a Surf Ranch hat.
The broadcasters in the booth, though, used the moment to make fun of the former Brat Packer. The segment began during a break in the action when one of them, maybe Kirk Herbsreit, says “There are stars in the building. I’ll show you one right now. There’s Rob Lowe and… what hat are you wearing, Rob? Where’s the NFL one?”
The California bear brand of Surf Ranch clearly visible (photo above).
But you will recall when Rob Lowe became very famous for wearing an NFL hat to a football game. He was clowned mercilessly for his choice.
Back to our present time, though. Do you think Kelly Slater’s Surf Ranch will see a wild boom in merch sales?
Here’s to hoping, I suppose.
Go Surf Ranch!