"What the hell. man?"
In the latest episode of Chas Smith Hates Surfing, the celebrated author reacts to Kelia Moniz giving hell to Roxy’s parent company, the Authentic Brands Group.
“The stylish longboarder is a two-time champion, multiple-time cover girl and, most importantly, surf royalty, hailing from the revered Moniz family,” says Smith. “She is, in a word, indelible and has been a face of Roxy for nearly two decades.”
Via Instagram, Kelia Moniz explained how, after Covid, she signed a great contract, the best she had ever had. After ABG completed purchase of Roxy, however the contract was terminated and she was told she could come back but with her salary slashed by ninety percent.
“After years of fighting for fair pay and equality,” Kelia Moniz said. “There was no was I was signing that deal, especially knowing I wasn’t the only athlete that this was happening to. I’m not about to be strong-armed by some corporation that knows nothing about the sport and doesn’t give a shit about it. If you’re wondering why I’m leaving, it’s not because I don’t love what I do… I’m leaving because if I sign this deal I’d be setting the industry standards for the girls who look like me and surf like me and I simply want nothing to do with that. The surf industry has been consolidated by two large corporations who don’t care that there has been a dismantling of the monetary value of a whole generation and I refuse to be part of it because it looks pretty on a spreadsheet.”
What the hell, man?
Smith says Quiksilver, Billabong, RVCA, Hurley should be studiously avoided, if not burned to the ground, as surfers pivot to surfer-owned brands like Florence Marine X, TCSS etc.
And, anyone seen wearing Quiksilver, Billabong et al should be “publicly shamed.”