"What the hell. man?"
In the latest episode of Chas Smith Hates Surfing, the celebrated author reacts to Kelia Moniz giving hell to Roxy’s parent company, the Authentic Brands Group.
“The stylish longboarder is a two-time champion, multiple-time cover girl and, most importantly, surf royalty, hailing from the revered Moniz family,” says Smith. “She is, in a word, indelible and has been a face of Roxy for nearly two decades.”
Via Instagram, Kelia Moniz explained how, after Covid, she signed a great contract, the best she had ever had. After ABG completed purchase of Roxy, however the contract was terminated and she was told she could come back but with her salary slashed by ninety percent.
“After years of fighting for fair pay and equality,” Kelia Moniz said. “There was no was I was signing that deal, especially knowing I wasn’t the only athlete that this was happening to. I’m not about to be strong-armed by some corporation that knows nothing about the sport and doesn’t give a shit about it. If you’re wondering why I’m leaving, it’s not because I don’t love what I do… I’m leaving because if I sign this deal I’d be setting the industry standards for the girls who look like me and surf like me and I simply want nothing to do with that. The surf industry has been consolidated by two large corporations who don’t care that there has been a dismantling of the monetary value of a whole generation and I refuse to be part of it because it looks pretty on a spreadsheet.”
What the hell, man?
Smith says Quiksilver, Billabong, RVCA, Hurley should be studiously avoided, if not burned to the ground, as surfers pivot to surfer-owned brands like Florence Marine X, TCSS etc.
And, anyone seen wearing Quiksilver, Billabong et al should be “publicly shamed.”
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Wonder what he will drink when talking about our ”Champ”*lil Fil Toledo?
“got a lite?”
Like I said…
she brought no hammer in any direction LOL
A world title won in a final five showdown at lowers is akin to crowning an ice skating champion on a half frozen pond.
The whole tour is basically about demeaning the true value of a surfer. It’s no coincidence that our 23′ world champ is the shortest/ lightest guy on tour
But that lion on his chest is super cute…
Haven’t listened/watched, but could this be collateral damage from Karoline Marx asking for a hefty world title bonus?
good times…20 years ago….also 20 years ago…https://scontent-sjc3-1.xx.fbcdn.ne…
Glad to see Chas drinking Bud Light again. I never stopped as I have a frat sister who transitioned 15 or so years ago, so I chose to support the brand even when they threw that creepy Mulvaney tramp in our face.
Never forget Monica Byrne Wickey… good lord!
Somebody’s house is going to be cleaned better, and those dinners are about to have more effort! WIN-WIN!
https://sustainablereview.c….
“Dickies is a well-known brand owned by VF Corporation”
2 peas sharing a pod
Imagine being VF and spending good money to buy old surf apparel companies in this day and age. Someone didn’t watch Billabong or Quik bin fires.
Dickies clothing quality hasn’t changed though, still great. Surely there’s a place for them somewhere. Mens 50+ demographic.
Lululemon and Vuori are both hiring. Can you do yoga? Do you have Instagram? Do you drink matcha tea and kombucha? Ever lived van life? You’re in.
Hey Koa, I think I know where your e-bike is, champ.
After nearly 18 years with Roxy, Kelia Moniz is ready to be moved on wether she likes it or not. The company needs Xiao Mei Mei surfer gals to sell their products, not 30+ year old married mothers.
As the company did pay her (and pay her well) for 18 years of longboard surfing and world travel, I would think a word of thanks would be appropriate, as the Gudauskas Brothers gave to the people at Van’s after their contracts were also not renewed, showing their class.
Instead, we get a rant about how entitled Kelia Moniz is to keep being paid by Roxy, even though she has long-passed her use-by date and there are dozens of longboard Surfer Gals out there who surf as well or better, have all the attributes of a Roxy Girl and are 20 years younger.
Turns out Roxy was her retirement plan. Time for a bunch of these soon to be ex pros flex those homeschooling chops. Somebody point them in the direction of Silicon Valley.
I’m assuming she didn’t invest wisely or at all.
Looks like she might have invested in some plastic surgery?
I cuntcur…
Are the cheeks the giveaway?
Put out to pasture!
Dang, 18 years, that is a hell of a run. Wasn’t Kelly not much more. *Just googled – 23 at Quik and similarly low-balled.
You do have a point. Roxy probably aren’t going to shift a lot of product off the back of posts about baby’s whoopsies. They might prefer video footage of surf.
Same thing is happening to a lot of skaters who’ve been on vans payroll for decades but don’t produce any footage.
“But I,m a Moniz!” , such sense of entitlement
Chas is a ranga? What the hell, man?
King of zing..
I thought the same thing …
uni…
We are witnessing the mass decommissioning of gravy trains globally. Not just limited to the surfing industry either. The days of sponsored professionals is over and the days of paid influencers is here. Paid in 30% off when you spend over $200 vouchers if they get enough likes. Let them fight amongst themselves for the scraps and brands reap the benefits without having to fuel a train of gravy.
Capitalism is squeezing every last drop out of every industry possible. Shareholders fucking demand value and that comes at the expense of all our lifestyles. Hopefully a few decent wetsuit makers stay independent and not cut every corner cheaping out.
let your boy play football & or soccer…took my girls to the Rose Bowl, Mexico v USA…”kick the ball!” 99,000 peeps…stay in skool…
Following this line of thinking we will be back using third world , emerging world sourced products soon.
The irony of being named Authentic is not even noticed.
The cluster of articles around this one are all focused on the change in surfing’s economy.
No more pros earning big $$, no more asset or capital misallocaton to leech off!
Ziff should just wrap up the comps and get the
surfing models deployed as part of the pool construction company’s marketing arm.
The Internet has driven this further than most imagined but the entire edifice, based as it was on essential parasitism will die off and host will be so much the healthier.
Mate, surfing, as it used to be, is fucked.
When there’s cunts running round astrograd with sup stickers on their 4x4s – it’s fucked. Terminal. Rooted.
Infinity pools at Uluwatu ? Lmfao. Fucked.
Some of us saw the best of it.
#noturningback
Especially those bloody infinity pools at Uluwatu!
Before surfing mums
What?
Beachgrit is still free!!!! So is Pornhub!!!!
Fucken tell me about it. What I am really pissed about is my Lay’s potato chips. The bag is the same size but what’s in it has been cut in 1/2 and price doubled.
The price of chips really is an outrage. Who would’ve imagined a day when lightly salted cashews are a cheap alternative to crisps.
Mr Banger you nailed it and I think I’ll start a IG account, buy a Roxy bikini bottom and start posting picks of my beer gut hanging out while surfing and tag Roxy with every post. I’ll bet they’ll pay me to go away. In other news Matuse has a 4/3 I have my eye on…
I used to find you could wear bikini bottoms back-to-front and there was enough room for your junk. But, now, there’s often less fabric at the back.
I’m sensing a trend for men to help Roxy further their brand on social media. You in?
I’m mostly in, with a bit poking out the side.
That look will attract new women to Roxy! BUT my wife is pissed at the mere suggestion of this effort as she likes her Roxy wetsuit but thinks I’m a perverted pig for suggesting this idea.
As a vegan who drinks a litre of soy milk a day, their wetsuits will fit perfectly around my chest.
LEGENDARY!
Can we stop all this apparel bullshit and just wear dickies and shirts we like, maybe like, small surfboard company shirts.
But how will I know if someone surfs if they’re not wearing Vans?
expose’…the sweaters we got for x-mas…archives…wool dickies…
Warden took my belt away.
Illinois Prison just let out john…john belushi…
Jacobs Team Rider w/ competition stripe…circa 1974…was a novelty at the time.
Chas, love ya work. But please stop taking your spectacles on and off. It’s giving me vertigo
Also, Need essentials. Basic stuff that does the job and Torren rips
Need is too cool and too big it has oura boara’d itself ass to mouth and can’t keep up with production so they’re using ultra cheap labor, but surfers don’t care. Do I care?
“Bloe me Katy Perry~”
PPPV pos+
Colby+ in the states