If you can't rock n roll, don't fooken come.
The silt of the extreme sport industry is still settling after Billabong, Quiksilver, RVCA, et. al. were rolled into one company then sold to another company. Authentic Brands Group officially closed the deal at the beginning of September, firing whoever was left to be fired, clearing the way to slap Mountains and Waves, Balances of Opposites, “Billabong” on all manner of toenail clipper, fingernail clipper, cuticle trimmer, emory board.
If you can’t rock n roll, don’t fooken come.
Mikey Wright, youngest of famous Clan Wright, has really been Quiksilver’s belle over the past few years, defining the look/feel of the brand as “Bogan Cool” what with sneering lips, large shades and potty mouth. A small legion of fans rabidly following each of his wildcard entries into Championship Tour events and each of his first round exits.
Purveyors were curious if Quik could maintain its ethos being wadded up in Boardriders then pitched to ABG but big orders are certain to be flooding in after the leadership group of o5, in charge of the license, was released.
We’re back, baby.