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World Surf League signals deep financial trouble as once-proud Santa Monica offices put on the market!

The end nigh?

The World Surf League exploded onto our scene not a decade ago when a reclusive billionaire named Dirk Ziff purchased the Association of Surfing Professionals, for free, rebranded it and announced that it would soon be a multi-billion dollar enterprise. New offices were leased in Santa Monica, a whole studio built inside and the momentum of professional surfing was REAL.

Except somewhere along the way, multiple CEOs filtered in then out, mass layoffs occurred, the aforementioned studios were shuttered before making anything, Erik Logan.

Still, only bright and bullish pronouncements came out of those new offices. Viewership up by hundreds of percentages, year on year. Sponsors lining up around the Santa Monica block in order to partner.

Alas, those shining beacons of progress are now officially on the market.

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Sale or lease.

There has been no word, clearly, from the World Surf League itself. The organization, which operates as a cut-rate North Korea, loves nothing more than despising its audience, though a sale to Bahrain, Qatar, UAE must be even closer.

Will Stab hear the news ten minutes before you or I?

Jessi Miley-Dyer whispering the news while her minder is having a pee pee break?

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Likely.

Buy or lease here!

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53 Comments
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tim_nelsen

cheap property that can now be blended into a squatter’s paradise. just as it was!

https://www.barnorama.com/w…

tim_nelsen

Crisis…what?

https://64.media.tumblr.com…

Local Sewage Pipe

Dumping costs to build sell price platform. I guess this next year they try to salvage the financial charts and cut cost to prove it CAN be profitable.

Sit down to pee

Come on Chas, just because a property’s freehold is sold does not mean the lease is being terminated or transferred.

Capt Sensible

We all know that , but that’s imiterial.

Tom

They moving into this – looks far more appropriate!!https://uploads.disquscdn.c…

tim_nelsen

keep digging…microfiche~or betta check in with the moving company before they scatter~estate sale?

Huckleberry

😂

Huckleberry

What, no graffiti ?

Kama'aina

Jessi Miley-Dyer whispering that Sharia law is not that bad as the Worst Surf Location office moves to an even worse surf location.

Mike

They had a ten year lease they didn’t own it.

Mike

Actually their 10 year lease was up, don’t need a facility with a studio that you don’t use.

AI (for ever) .

Looks like a rub and tug shopfront

Bonesister

Holy fuck. Was that the HQ!?

You can’t script this comedy!!

frank
"Helmets... Period."

Even for BG this is nonsensical. A commercial building being sold doesn’t mean the companies leasing space in said commercial building are bailing out or being let out of their leases.

Jen See being the best writer on this site isn’t only due to her tremendous skills, Chas; it’s also due to you phoning it in like this.

Chas Smith

Uhhhh when the WSL made a big deal of their HQ then quietly abandons?

"Helmets... Period."

Abandoned? They’re still there. The owner of the building is selling the property 100% leased. That just means the WSL will be writing their monthly rent checks to someone new when the property sells.

Occ Topus

There seem to be some missing facts (naturally so, this is BG). Do the WSL own the building or lease it? Is the property for sale or for lease?

Mike

Leased

Gil Gunderson

Stay in your fucking lane Chas! This is DR Estate Grit territory!

tim_nelsen

So how do surf execs getted paid?

tim_nelsen

So how do surf execs get paid?

Capt Sensible

Your local government tax’s giffted to them through local goverment tourism funding the events , I thought everyone knew that ??

tim_nelsen

my local takes 10 years to build a bike path!

Dogsnuts

Run tours like they do in the old mental asylums 😬

tim_nelsen

worked in Camarillo Mental Institute during its demo. now as a CalStateUni. some fam & friends graduated. hard to tell the patients from the grads.

QuikRustyBongRip

As a CI alumni, I agree.

Dogsnuts

Sage the fuck out of that joint.
Xox

Stick man

World Spirits League

Dogsnuts

Haha. The ghost of Elo haunts like an unflushable poo!
Xox

JoJo the Dog Faced Boy

Bobby says it loud & clear

https://www.instagram.com/r… https://uploads.disquscdn.c…

Capt Sensible

Man WSL don’t need no office , it’s all on the cloud man , they can and obviously do run it of a prepaid mobile phone while sitting on a bannana lounge by the pool in Bali.

Sean Connery

Very true! JMD does most of her job poolside with a fruity drink in her hand.


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