The end nigh?
The World Surf League exploded onto our scene not a decade ago when a reclusive billionaire named Dirk Ziff purchased the Association of Surfing Professionals, for free, rebranded it and announced that it would soon be a multi-billion dollar enterprise. New offices were leased in Santa Monica, a whole studio built inside and the momentum of professional surfing was REAL.
Except somewhere along the way, multiple CEOs filtered in then out, mass layoffs occurred, the aforementioned studios were shuttered before making anything, Erik Logan.
Still, only bright and bullish pronouncements came out of those new offices. Viewership up by hundreds of percentages, year on year. Sponsors lining up around the Santa Monica block in order to partner.
Alas, those shining beacons of progress are now officially on the market.
Sale or lease.
There has been no word, clearly, from the World Surf League itself. The organization, which operates as a cut-rate North Korea, loves nothing more than despising its audience, though a sale to Bahrain, Qatar, UAE must be even closer.
Will Stab hear the news ten minutes before you or I?
Jessi Miley-Dyer whispering the news while her minder is having a pee pee break?