"You guys represent the most important part of surf culture, its family, passion for the ocean, and true STOKE!"
Not content with killing the Pipeline Masters, Vans gave the Christmas gift that keeps on giving (Misery! Poverty!) when it sacked five hundred workers as part of its plan to “speed up the turnaround of the company’s Vans division and (parent company VF’s) overall North America business.”
I love capitalism but, god, your cold heart!
And the blood-letting wasn’t confined to the cube-dweller, who always lives in fear of that inevitable tap on the shoulder, but extended to its most celebrated athletes including San Clemente’s beloved Gudauskas brothers.
Tanner, Dane and, what’s the third one’s name, Roy? (Hello Google? Pat? Oh Pat!) were all dumped by the brand after twenty years of wildly successful service, something not lost on the brothers’ storied followers.
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Kelia Moniz, who lost her own battle with capitalism earlier today, wrote: “Man, You guys represent the most important part of surf culture, its family, passion for the ocean, and true STOKE! This will all remain true regardless of any sponsorship. So epic the path you have paved for the next gen.”
“To me you 3 were vans!” wrote Sage Erickson. “The classics! Enjoyed all you guys did for them!”
Laura Enever, “They were so lucky to have you guys!!!”
(Parker Coffin wrote exactly the same thing.)
“You 3 embodied the ethos of the brand!” wrote Ian Walsh.
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Word on the ground is the world’s most stylish surfer Mikey February flew himself to Hawaii for the Pipe Masters and is now in California trying to get a contract, like anything, out of Vans.
And Nathan Florence, surfer of the year and easily the most valuable man in surfing, has yet to receive any sorta offer from Vans even as his contract runs into its last few weeks.
Its former global action sports director Justin Regan, who left Vans to work for Skull Candy, recently wrote a stinging rebuke of his former master under a post from Damon Way.
“It’s gotten to a point now where brands are releasing collaborations on a two-week cadence,” the creator of DC and Incase said on a Monster Children podcast. “It’s gotten to the point where none of it has value anymore.”
Regan responded, “This is 100 percent true. We were doing on a week for a while at Vans to feed a media cycle. It was totally devaluing.”
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Has J. Tudor been axed?
Fxck VF and Vans. Humbling days for pro surfing.
The Surf industry taking 1 step closer to its demise.
They did pretty good. Time to ride the desk. And stop fucking giving old rat-shit surfboards to people in areas with no hospitals.
“Bang average Surfers” I must be a bang total kook then.
The Autoban
Some call it Adolph Hitler Road…
The fast track…212 MPH in a rebuilt Porsche’
VWs are in the slow lane…
Germany…
Don’t check out the scenery…have both hands on the wheel…
Cell phones and Blackberrys are not an option…
Accidents are few…but, catastrophic when they occur…
None will survive…
At that speed…(in the fast lane)…
Meanwhile, back in California gridlock…
The greenhouse gases rule out driving all together…
Global insanity…and mandatory vehicle emission reductions and MPH standards…
And corn ethanol which robs the people of basic foods…
Blame the environmentalists, not the traffic engineers who designed the Autoban…
Hitler?
Speed kills…and now in San Francisco they want to throw a tax on fructose and caffeine…while the marijuana thrives…
Imagine tax, speed, and marijuana and a Ferdinand-made Porsche’ in California…or the Autoban…
“Please Sir, get out of the car…”
At the request of House Speaker Nancy Pelosi…(see below quoted in/around SF)
And following Hitler’s advice?
Not this California Son…
Revolt…’and don’t make of fool of yourself or your family’…anywhere near the Autoban…
These Zionist Surf Brands are the Devil
Party at Dora’s house!!!
ultra-hard-to-get sponsorship candy. Since Florence X not spending big $$ on the Pipe Pro maybe they have some pennies to toss Nate’s direction, especially since they stole his last name for their brand.
re: remember the jjf power bar shot in front of hermosa?
I remember standing in a giant black cavern in Hermosa (CR) at 17 yrs old and thinking, ‘holy shit, this is what they say is better than sex’…turns out I hadn’t had very good sex at that point.
dark & twisted, caveman local…flashing back home to (y)our room with Farrah Fawcett on the ceiling…and nearly out of money…beam me up! I was wandering around Hilo~
Less sponsorships = less stickered-up kiddos homeschooling and crowding the local while trying to become pro surfers. Sounds alright to me.
Interesting about the “views” aspect. It would possibly be more financially viable to give some YouTuber who never leaves their town the Million dollars if 10X the amount of people will be watching their videos. That’s if those views translate to sales, which they probably do as it’s gullible kids/adolescents doing most of the purchasing.
Boys I got it, Collab with Kelia & then you guys Collab with other ex pros & keep doing it on a 2 weekly cadence. I mean, I know it’s devaluing, but fuck it, you guys are way core to worry.
You can make (make Britt make) G skatey hybridy mid lengthy mal’s. No one is fucking doing it!! The boards can be inspired by orphanes-as you now are & vampire were wolfs, for obvious reasons & skateboarding whales ( Kelly took sharks )
Surely youz can get that going, I mean you’re surfers right. fucking (ex pro) surfers that need to get paid Ffs.
DEZ™ crotchless boardies and ultra-short changing ponchos
Just imagine being a modern professional surfer ,spending years on the QS and finnaly now that all the good waves and actually really good professional surfers have died retired quit or simply fucked off you get your shot at the big time , but no one cares anymore.
Sucked in surf mums n dads sucked in.
After all the outward service of 20, The stoked Bro’s do deserve to be hired from within.
Goofy looking dudes that made way more out of modelling ( sorry pro surfing)than anybody would have ever imagined , might be seen as quitting while your ahead rather than just being bitter about the gravy train ending and becoming a sales rep or person trainer.
I hope Tanner makes his board vlog Finders Keepers more regular. It’s a good concept, one of the better surfing related things on YouTube. Always enjoy watching these guys.
I agree. That sunburn movie he put out was pretty sick as well. And he was ripping in it. I feel like he really tried to provide some value the last few years. Not sure about the other two.
Shit may be getting so bad that some of these folks may even approach Chas and DR to see if there’s any type of BG sponsorship:
Ring-ring, to The Crying Game theme song ringtone.
DR: “Hello?”
Gudang bro (interchangeable): “Howzit brosef! This is one of the Gudang warriors of positive light and peace. Big smiles, big acai bowls, big carves, big laughs. We’re Surfline man before Surfline man!”
DR: “You know Surfline man?”
Gudang bro: Ummmm…I’ve been cramming on your past posts in preparation of this call. I just saw Surfline Man and it fit my reading level. By the way, that commenter Negatron–he needs some Gudang stoke!
DR: [canned silence]
Gudang bro: So anyway, I’m pinging you to see what I have to do to get sponsored by BG? I have a lot of space now on my board for any type of sticker, and also can slum around in some shirts!
DR: Hmmm…you think we have money to spare? Have you seen how many ads there are on our website and comment threads? I have to reboot every 5 seconds just to make traffic look higher than it is!
Gudang: That’s hella serious, bruh. But maybe I can do that? I have dexterous fingers!
DR: Tell you what…if you head to Indo and track down a tranny and send me a pic, then I’ll talk to Charlie about a sponsorship.
Gudang brosef: Gnarly! I can do that–you want a frontal shot, or a behind shot?
DR: Now you’re talking my language.
click.
G U
my New Year’s resolution is to figure out how to pronounce ‘acai’
Excellent.
This should have been the featured comment.
I wonder if the future is a big sticker on the nose with one of the “[Gallery] The most inappropriate dress on the red carpet” articles with a QR code
trannyELOSeems to smell like some one has finnaly done some proper maths ,smelled a rat and is cleaning house and it’s spreading across the industry, if your the boss and on a performance based renumuration based package you would be running a eye over these contracts as well , that’s what happens at public companies you have to look out for the share holders best interests , and that is the tale of why surfing companies and proffesional surfing has been downward trajectory ever since the brands went public.
corp speak vs bro speak. corp for the win!
I’m so confused. How will I know what shoes to wear now?
Dudauskas next time…we’re NEVER wrong!
Just stick with your checkered slip ons and you will be just fine.
Yep, as long as they don’t change I’ll keep replacing mine about every five years. Dunno that Vans really has anything else worth buying though tbh.
You’re a plumber. You should probably be wearing waders, like all the time. Ya know, just in case.
Go with your Crocs/Ugg Boot collab.
I don’t know… you seem like a ‘sensible shoes’ type of gal. Maybe make it a poll question?
why is it named Rat Beach? Mullion Dollar Acres? Mondy&George….Matt needs $
If they are “getting paid”, with “surfing clauses” in their contract, isn’t that “getting paid to surf”.
https://www.youtube.com/wat…