"Get non-surfers out of the game, they ruin it every time."
It ain’t a secret to anyone, let alone the Hawaiian-born big-wave world champ Makua Rothman, that the surf industry is on its knees force fed the transparent viscous goo of hedge fund money, faces buried in corporate America’s moist thicket.
The season began with Carissa Moore and Stephanie Gilmore, thirteen world titles between ‘em and more star power than the men’s and women’s tour combined, quitting the tour within days of each other.
A men’s world champ that refuses to surf, in any meaningful way, the two most iconic waves in the world.
Commentators, CEOs, all disappeared without a trace as if it was Stalin’s Great Terror.
And, so, Makua Rothman, the thirty-nine-year-old son of North shore strongman Fast Eddie Rothman and winner of the Billabong XXL award for riding a sixty-six footer at Jaws when he was eighteen, has asked his myriad fans a real simple question.
What do we do?
“I want to reach out and see if I can challenge you folks,” says Makua Rothman. “See what you think, what solutions you might have.”
Makua Rothman adds:
“Surfing is at its weakest point it’s ever been, huge fun money, loss of control over the companies and the real culture, the people that started the brands. It’s a real turning point in surfing and I think there’s some really great minds out there and we can definitely change the way the surf world is forever and for the better.”
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Given Makua Rothman’s status, let’s say, the comments came thick and fast and from the best in the game.
From John John’s mama Alex, “A league that supports the actual athletes and an updated judging system..👍🤷♀️ not a tv show! And well ya know no men in the girls etc…”
Shane Dorian: “We need to protect women’s sports.”
Pipe legend Liam McNamara: “How can we have a world champion decided in head-high little cobblestone, California beach break.”
Dustin Barca: “No mid season cut off . End with the triple crown . Without it ending in Hawaii , it’s dead.”
Master surfboard sprayer Drew Brophy, “Go back to the basics, support real surf companies, shapers craftsman, designers, artists, shop owners, surf community, etc. Take care of the waves and places where they are, get non-surfers out of the game, they ruin it every time. Surfers should have to compete in all conditions biggest to smallest, everyone gets to shine doing what they do best. Always remember the waves are the star every time.”
Makua Rothman finishes his piece to camera with a throat-slashing motion. Very theatrical!
Do you think surfing is at its weakest point or do you see a juggernaut of competitive sport and fashion storming the runways and television sets?