Now, those who subscribe to the premium web log Stab are, of course, treated to much beloved exclusive content behind the paywall. They are also, though, gifted periodic emails from the desk of co-founder Sam McIntosh. This week, in peek into the gilded remote office, patrons learned that Bethany Hamilton thought that the title had been purchased by the World Surf League. The reasoning behind her thinking? That Stab was so milquetoast as to belong, squarely, behind the Wall of Positive Noise.
McIntosh blushed with what he considered a compliment and bequeathed Hamilton a special code into the site to “see what they were all about.”
He then proceeded to explain:
Here however, after three years of Stab Premium, you guys understand what we’re trying to do and why we hide these easter eggs within.
Imagine the virality – and the ensuing meltdown – from any of the following headlines on IG.
Jordy Smith Sued For $500k As A Teenager For Trying To Change Sponsor
Why John Florence Didn’t Sign A $5m Rip Curl Deal And How He Turned Down The Volcom Pipe House As A Signing Bonus
How Red Bull Dropped Andy Irons Because Of Cocaine Use
We Convinced Surfboard Sadist Schroff To Shape A Board With Arch-Nemesis Hayden Cox
The list goes on and on and on. Instead, as you know, we release these stories with the most benign of headlines: How Surfers Get Paid, episode one; Electric Acid Surfboard Test episode two etc. Because of this, the people who give us their time are not crucified on social media when their quotes are taken out of context from an entire storyline.
By keeping the salacious headlines off social, our talent can be transparent and unguarded with us. The past 8-10 weeks proved that with us finishing about 30 more interviews for How Surfers Get Paid, shot between California and Hawaii. We’ve landed some hammers there, too — industry heavyweight Evan Slater is back, Rosy Hodge talked about the formative years of her surf career, Jamie O steps up again with some mind blowing deals, Ben Gravy said “you won’t get me, dude” (spoiler: we got him), and Laura Enever and Shane Dorian might be battling for this season’s MVP title.
Sam McIntosh nearing sainthood by protecting the delicate feelings of “his talent” and, thereby, “getting” Ben Gravy.
I suppose I will have to comfort myself in the embrace of “my talent.” Namely, the Hobgood who didn’t win a world title.