Crosby (pictured) ready for anything.
Crosby (pictured) ready for anything.

“Weird and unnecessary” wait over as World Surf League taps video game exec as new CEO!

"What I love about surfing is that it’s an incredible competitive sport, but it’s also much more than that."

It seems like an eternity since Erik Logan became “no longer with the company.” Last year, at this time, the Oklahoman with a magical wetsuit of armor was as much a part of professional surfing as, say, Joe Turpel’s velvety pipes. He was here, there, everywhere. Sucking the wind straight out of Jack Robinson. Wearing Filipe Toledo’s torso skin.

The all singing, all dancing crap of the World Surf League.

And then, like that, he was gone. His employer giving no reason, just an icy silence that dragged on and on and on in weird and unnecessary ways.

Until today.

For today, professional surfing has its captain. But let us extend a warm BeachGrit welcome to Ryan Crosby who comes to us via Riot Games. According to Sportico, which broke the exciting news:

Crosby joined Riot, the developer of League of Legends and Valorant, in 2021, after previous stops at Activision, Netflix and Hulu. Atop the WSL, Crosby will be responsible for continuing to grow its digital footprint, marketing surfing stars and taking advantage of the spotlight the sport will receive this summer as Olympians compete in Tahiti.

Crosby, for his part, declared, “What I love about surfing is that it’s an incredible competitive sport, but it’s also much more than that. It’s a way of life, a passion and a deeply committed global community. I am excited to leverage my experience to elevate the WSL brand, deepen our connection with fans and continue building something that surfers can be proud of.”

The World Surf League, for its part, emphasized that Crosby “has a personal passion for surf” and is involved with Surfrider.

Should the “personal passion” lesson have been learned after Erik Logan brought it with him to Brazil never to be seen again?

More as the story develops.

0 0 votes
Article Rating
Subscribe
Notify of
guest
50 Comments
Newest
Oldest Most Voted
Bad Medicine
Bad Medicine
2 years ago

Subtitle rewrite; “What I love about my morning dump is that it feels so incredible, but it’s also much more than that.”

Noncompetitor
Noncompetitor
2 years ago

Is it to too late to get Ian Cairns?

Swell Direction
Swell Direction
2 years ago

ChadGPT

Elo's Stool
Elo's Stool
2 years ago

Just when we thought professional surfing couldn’t get any better…

deeks
deeks
2 years ago

Alec baldwin with a speach impediment

Waterproof Polo
Waterproof Polo
2 years ago

Ry-Cro. Welcome to hell as they say, specially round ere! 🙂

notsurfingtoday
notsurfingtoday
2 years ago

There ya go, fixed it for you https://uploads.disquscdn.c…

deeks
deeks
2 years ago

Nice work. I think a beachgrit 2 is in order. Where we get to fuck with the header and win prizes. Wax etc.

Sellme fitzgobbins
Sellme fitzgobbins
2 years ago

Where do they find these people? faark hows the profile pic, looks like a pedophile scoutmaster
And can you trust an american that doesnt have perfect teeth?

neckofthewoods
neckofthewoods
2 years ago

Is he real? That photo looks deep fake

Instalo Feedeira
Instalo Feedeira
2 years ago
Reply to  neckofthewoods

Dude looks like he’s one bad email away from a full meltdown.

Nonagon_Infinity
Nonagon_Infinity
2 years ago

Celebrity skin, is this your chin, or is that war you’re waging?
Dream of Californication

Rich Marx
Rich Marx
2 years ago

Riot Games makes the videogame League of Legends, which is one of the few places on the internet that is more toxic than beachgrit and its comment section.

Chief Hot stuff
Chief Hot stuff
2 years ago
Reply to  Rich Marx

How dare you!!

Rich Marx
Rich Marx
2 years ago

just saying we got work to do

RQ.
RQ.
2 years ago

“Insanity is doing the same thing over and over again and expecting different results.”
pretty sure anyone in here could have done a better job than elo, and no doubt this new guy.

Moreton Bay Porridge
Moreton Bay Porridge
2 years ago

jmd seems like a ladder-climber. become so difficult to work with that you push others out, while being promoted upwards because it’s hard to be fired.

NEGATRON
NEGATRON
2 years ago

“Deepen our connection with fans”

I wonder what his Disqus handle will be then?

LivelaughloveShaka. ??

FelipesFrontFoot
FelipesFrontFoot
2 years ago
Reply to  NEGATRON

Lost me at leverage

dickie toledo
dickie toledo
2 years ago

not handsome enough for the bachelor and too dumb for hedge funds

@surfads
@surfads
2 years ago

Chas, did you make sure this press release wasn’t from 2017 too?

Chas Smith
Chas Smith
2 years ago
Reply to  @surfads

Nope!

@surfads
@surfads
2 years ago
Reply to  Chas Smith

That’s my boy

c4
c4
2 years ago
Reply to  Chas Smith

I think you need to request an interview ASAP.

Mcsippa
Mcsippa
2 years ago

honestly, how the fuck is this announcement supposed to amp us up,,its like getting underpants for xmas

Happy Camper
Happy Camper
2 years ago

looking at Mr. Crosby’s LinkedIn he has put a picture of a beautiful wave atop.

looking further it appears Ryan is a “project manager” ping-pong ball, who has held 11 positions at 8 different companies over the past 15 years, spending on average 2 years with a project/company, so my guess is that Ryan will be at WSL for a little under 2 years……but he is “excited to leverage his experience to elevate the WSL brand”, which is nice.

in other breaking news OJ Simpson died today.
Hope Brett’s okay.

Cap'n Crunch
Cap'n Crunch
2 years ago

I’ve got a good feeling about this one🤞

Charlie is CHRIST
Charlie is CHRIST
2 years ago

So you have a personal passion for surf?

If that’s what the press release said.

Let’s go beyond the release.
So you’re a surfer?

I have a personal passion for surf.

Yeah, so you’re passionate about surfing?

I can’t talk about it. It’s personal.

It’s so hard to describe with words, right.

I can’t talk about it.

Right bc it’s personal. So you’re passionate about surfing like the Brazilians, sensitive and hot-tempered and take everything personal?

I can’t talk about it, it’s personal.

Would you say surfing is in your DNA?

It’s in my NDA.

Elo's Stool
Elo's Stool
2 years ago

Elo had a personal passion for surfing that went beyond surfing. Far beyond…


50
0
Would love your thoughts, please comment.x
()
x