"And not just me, they picked up the gnarliest guy ever in surfing, Bruce Irons, and the gnarliest guy in the MMA, Max Holloway."
The Hawaiian surf star Koa Rothman, Backdoor Shootout winner, son of Fast Eddie, bro of Makua, master of popular vlog This is Livin’, most handsome kid doin’ the rounds if we take zeitgeisty rodent king Jack Robinson out of the equation, has sensationally dumped Quiksilver for bodybuilding brand Darc Sport.
The label, whose byline is the stirring Never Fuckin Give Up or #NFGU, has also signed Bruce Irons, briefly the best surfer in the world roughly twenty years ago, as well as MMA god Max Holloway, an occasional but competent surfer who is married to pro shredder Alessa Quizon.
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Koa Rothman joins the conga line of surfers getting the hell out of their paltry contracts with the one-time surf majors turned withered golden geese Hurley, Billabong, Vans, Quiksilver, for start-ups Former, Tenore and, lately, Florence.
Two months back, surf fans were gifted the terrific news that Nathan Florence had quit Vans to ride for his big bro’s brand Florence, launched in 2020 with twelve-mill in capital and piloted by Bob Hurley.
In a video message to his fans, Koa introduces his new sponsor Darc Sport:
“They’ve got the sickest logo, the sickest team, I met with them in California, it’s a super cool vibe not corporate at all. And not just me, they picked up the gnarliest guy ever in surfing, Bruce Irons, and the gnarliest guy in the MMA, Max Holloway. That’s their Hawaiian team, me, Bruce and Max. They started back in 2015. They started with bodybuilders, then moved into fitness influencers, and now they’re breaking into surfing and MMA. Their background is definitely weightlifting and fitness, which is really cool. They’re a brand that wants the athletes involved in what they’re doing.”
“This is a new chapter in a long journey,” Koa says. “The future is gonna be amazing.”