Big wave stud Peter Mel breaks internet with “unfairly handsome” photo spread announcing new bodybuilding sponsor

Hubba hubba.

Almost one month ago, Hawaiian surf star Koa Rothman stunned surf watchers by dropping longtime sponsor for Quiksilver for bodybuilding brand Darc Sport Hawaii. The son of Fast Eddie took to Instagram to explain, “They’ve got the sickest logo, the sickest team, I met with them in California, it’s a super cool vibe not corporate at all. And not just me, they picked up the gnarliest guy ever in surfing, Bruce Irons, and the gnarliest guy in the MMA, Max Holloway. That’s their Hawaiian team, me, Bruce and Max. They started back in 2015. They started with bodybuilders, then moved into fitness influencers, and now they’re breaking into surfing and MMA. Their background is definitely weightlifting and fitness, which is really cool. They’re a brand that wants the athletes involved in what they’re doing.”

Things got much heavier, hours ago, when Santa Cruz hunk Peter Mel melted the internet with an unfairly handsome photo shoot declaring he, too, is on the team.

The big wave star simply stated, “It’s not WHO wears it… But WHY. NFGU.”

#NFGU is the tagline for Darc Sport which stands for “Never Fucking Give Up.”

But the emergence of a new brand on the scene should well excite what with Hurley pivoting to beard oils and Billabong focusing on wide legged jeans for the Costco customer. It feels, almost, like the dawn of a whole new surf industrial era.

Darc Sports has a robust offering crossing surfwear staples such as hoodies, boardshorts, t-shirts, hats etc. Mel modeled a sweatshirt in his spread.

Congratulations came from all corners, onto Mel’s feed, including Dane Gudauskus, Bianca Valenti and Koa Rothman himself.

Bright days ahead.