"Thanks for showing people this, now we know who to drop in on before they paddle out."
It was the most innocuous of Instagram posts and in a normal sorta world a brother would stroll right on by with only the slightest raise of an eyebrow.
Kiel Russ is a surf coach from Alberta, Canada, who has collected almost half-a-million Instagram followers drawn by his easy-to-understand reels. In short catchy numbers, Russ explaining how to repair a faulty duck dive, the correct technique for the turtle roll, secret techniques that only pro’s know, the ubiquitous pop-up tutorials and, recently, the dangers of coiling your leash around your fins.
And it is here where the deep schism that is roiling surf culture, or what might roughly be called a culture, has been laid bare.

A quick aside: When did the obsession with pop-ups begin? When the over-forties bankers starting getting into surf? Did The Inertia birth the obsession?
Russ then recommends and demonstrates a method popular in the nineteen-seventies where the leash is stretched and tied around the nose and then hoiked up until it’s tight like a recalcitrant pair of pants.
And it’s this that drew the ol sea dogs into a shootout with the modern VAL.
Old school:
From the Greenroom Times, Thanks for showing people this, now we know who to drop in on before they paddle out
40 plus years and always wrapped the leash around the board, never took it off, and never had a problem
Best of luck to you buddy but leave advice/ surf content to real surfers
VAL:
This puts a kink in it as well. The best thing is to just take it off every time you surf and put it in a bin with the rest of your leashes when you get home. Make sure to rinse them off. Carry it in your hand until you get to the water edge, put it on the board and your leash will last a long time.
That’s how I tie my leash so I can carry my longboard over my shoulder using it. Short arms and all.
Just remove it and rinse out the swivels too, leash will last much longer.
Been surfing for 3 years and I didnt know this, now I understand why Im not taking waves. Hope I start taking waves after changing the fins!
There’s a whole thread on reddit about Kiel Russ, master surf coach, although very expensive to employ!
I booked a consultation with him (I’m a beginner and trying to progress as much as possible).
I had to fill in a form when booking my initial call, the last question stated “are you willing to invest $500 – $1000 in your surfing at the end of the call?”. Naturally, I answered “no”, as I wanted to have the initial meeting first so I could decide whether or not the fee was justified. I received several emails since submitting the form stating my consultation was confirmed etc. only to receive an email one day in advance cancelling it, due to the fact that I wasn’t willing to commit to an investment at the end of the call. Strange business strategy on their behalf. Plenty of other surf/conditioning coaches online that I’m sure will be happy to take my money.
I wasn’t able to find any videos of Kiel Russ, the founder of Hydromind, surfing on Youtube. I followed up with his support team and they stated “The prices of the programs vary depending on your needs. We’ll determine your goals and what program suits you best. It ranges from $500 to $1000, with Free Bands sent to your delivery address.”
I read the knocks on him not being a great surfer, I ignored that because I think the best players dont always make the best coaches, and with a month-by-month membership on offer I didnt have too much to lose. The program is more about surfing fitness which is where I’m lacking at the moment. Having not really surfed for about 15 years but looking to get back into it my surf fitness is down, and having two kids, running a business etc I dont have the time to surf multiple times a week. I know the only way you are going to get good at surfing is by surfing, so this program is defintely aimed at people like him (Kiel) who seem to have irregular access to surf and want to maintain fitness/flexibility when not in the water. If you can surf multiple times a week you wouldn’t need his program. Early red flags, I did sign up to a month-by-month membership with some free bands (he uses for his paddle exercises and have made an improvement in my paddle endurance and effectiveness so far) but there is no way I can see where it shows how to cancel the membership. It’s easy enough to block a credit card from future payments which is always the failsafe but making it hard for people to cancel is always a bad sign. From seeing comments I think I have to DM him somehow, and I dont know what roadblocks they will put in my way to cancel.
Have you ever considered shelling over cash so a man from Instagram can make you shred?
And with the legrope tying matter, who ties? And if you do, are you a surf-hat and poncho wearer?
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This guy is clearly a kook but he has an Insta following. He almost never posts a clip of himself actually surfing and the few very shirt snips reveal a beginner to low intermediate level surfer at best. No HamSammish!!!!!
Would subscribe. At least you would have one follower. I would easily shell out $1000 for any advice that could get me a “nice cutback” compliment out in the water.
You had me at “surf coach from Alberta””
Even slight damage to a urethane leash will cause it to break. When you surf waves of consequence your leash is a LIFESAVER treat it like one. I always take them off the board and hang them from a nail in the garage.
I so prefer the poop out to the pop up
if you’re into actually legit content not Chad talking land-based leash management…
weakgrit
for fuks sake …
I’ll have to consult my Taj Burrows book of hot surfing
Oosh there’s a throwback… I remember my ripper mate showing me that when we were 15 year old groms
Was it any good? I never really read it in detail
My house mate bought it. It was pretty good. The “TB says” tidbits were classic. There was one about how to wrap your leggie too.
I reckon this guys is probably regurgitating info from that book.
Let’s not lump surf hats in with the towel poncho, rinse kit and other emblems of VAL consumerism.
Skin cancer is real homies, and so is having your face look like a wrinkled ballsack at age 38 because you spent too much time in direct sunlight.
Good point Derek – when did your obsession with pop-ups began? Did you hand over a pile of cash to a man from instagram, an advertising wizard promising gold and richess beyond your wildest dreams?
Does the ongoing pop-up ad torture you inflict upon us actually rakes in any money? Good money?
Red flag from the red plate province. For the bargan basement price of 500-1000 loonies you can now buy your way directly into kookdom.
Leggy looped around the nose and towel over shoulder for a long walk in..
hands up if you have ever removed your leggie and rinsed it?
Who is worried about the longevity of their cord?
it’s good to have to swim every now and then
The spots I surf you could easily get washed out to sea.
a gentleman doesn’t kiss and tell
Mavsurfers
When you ride waves of consequence your leash is a LIFESAVER. Even slight damage to a urethane leash will cause it to break. If you are surfing small Malibu go ahead and let it drag on the ground as you walk, if you are surfing Mavericks wash it, remove it, hang it up, inspect it.
kook-cord
Hoping he can’t cancel the cancerous tumours growing in his head due to green pus greed
Do you wear it with ankle over full suit leg or under?
Always under
Dude is a few steps away from releasing his new Hydromind trading cards and surf-based crypto currency.
Holy shit Reddit is FULL of proper kooks, makes the inertia look good.
Oh shit…
I’ve just found Hurluley’s true market for fin cozies.
Right. Ima calling China this avo. We gots to get production happening pronto.
Who uses legropes these days? Skibidi rizz live in 4K
Now That’s Swimmin’
We’re on 8k now grandpa.
Sigma bruh! No cap?
I couldn’t have said it better myself.
You can’t outsource beginner-level kookdom.