Toledo has won two world titles in small waves but has publicly struggled in waves breaking over reef and exceeding six feet.
Less than a week after surf fans exploded following a WSL post featuring Filipe Toledo threading small Backdoor which was made in an attempt, you’d presume, to shore up Toledo’s Pipeline bona fides, a surf brand has honoured the two-timer with a t-shirt celebrating his achievements.
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Country Club Surf Brand is a small, made-from-home brand by a gun designer from Volcom who split the company after fourteen years. Joey Frizelle was there all through the good times, the great float and before the joint got bought out by the French luxe group Kering, owners of Gucci, Saint Laurent and Bottega Veneta and finally, Authentic Group, makers of Juicy Couture’s outstanding velvet tracksuits (a personal fav.)
“It changed a lot for over that time,” says Joe, who was Volcom’s surf trunk designer of note.
His little light bulb moment for a brand centred around pools came when he was watching the Future Classic at Surf Ranch in 2017, the world’s second-ever major wave pool event, a contest where spectators were excluded.
“No one could see what was going on, it was so exclusive, so elitist and all of a sudden everyone had a comment about it, the death of surfing and so on. Everyone had an opinion on it.”
Joe said to a pal, “You know what’s so funny, somebody is going to have a wavepool brand and it’s going to be called Country Club Surf Club or something.”
Bing.
Joe went out and got the Instagram handle, bought the domain, and yelled from his Volcom cubicle, “Can somebody make a logo?”
By the time the afternoon had spilled into evening, he had a logo, a website, had posted photos on Instagram and had mocked up a full range of hats and tees.
The brand started as parody but Joe is anything but anti-tub. He hits the Waco pool when he can and even blew his money on the old Austin tank before it got bought out by KSWaveCo, demolished, and abandoned.
His latest t-shirt print is a play on the old Eddie Would Go slogan, which celebrates the courage of Hawaiian lifeguard Eddie Aikau, but with Eddie replaced by Toledo.
Filipe Toledo has won back-to-back world titles, both in two foot waves at Lower Trestles, but has publicly struggled in waves breaking over reef and exceeding six feet.
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a blathering community of older men and Jensee…….flailing aimlessly at any and all subject manner……trolling/laughing/anger/politics/life stories and often surfing……what does it all mean……it’s like chasing the wind, but gives us some kinda feeling of relevance….??????
Sad but true
where is bro hoff with our scolding for disrespecting flippy?
i’m more concerned about you being disrespected, skip. you spray all manner of inconsequential dribble around here and most folks can’t be bothered to engage with any of your meaningless blather. nary an upvote nor a downvote, yet you’re here just about 24/7 chirping on about nada. do you have any opinions that you haven’t borrowed from others? anything to say aside from cheering from the sidelines? get in the game and say something original, son. take a stand. your character is like the disposable little henchman who fumblingly follows orders and yes-bosses in every scene and who’s sacrificed in the first 15 minutes of the film to keep the plot rolling along. not even a character name in the credits. just “Disposable Henchman: Skippy.” don’t be afraid to counter the groupthink, skipper. it feels good.
😆😆😆😆😆😆😆😆
Lol where is that T-shirt
Slater and Toledo clickbait’s pay Beachgrits ‘owners’ a large amount of money. Specially if they manage to reach the ‘army of online Brazilians’ who never ever surfed. And then, ‘the surf insiders’ get in the fight. But the real Brazilian Surfers just watch all the circus and laugh on all sides.
Rest assured BG is not making a large amount of money
No way! They spend all this positive energy just for love? At least I thought they were getting paid as we fight… No way. I still think they do make cash and laugh at us. Not possible to have so much bitterness and sarcasm towards life just for fun.
definitely not laughing at you
Clickbait of the year. May the games begin. Show in the comments that you hate Brazil, although you never been here.
yup that’s exactly what it means we hate brazil because flippy is a chickenshit, how effing dumb are you
Van Halen? Loved that band ! Saw the live in São Paulo in the 80s. Love you too.
first saw them on the Women and Children first tour in Lakeland, FL in ’83, peace brother!
Fk, u still here..
Can’t wait for Dickie to be stomping around… “Take your shirt off! Take your shirt off! TAKE YOUR SHIRT OFF!”
So many layers….
grow an imagination for fucksake just stealing the Eddie caption putting in a toilet and charging 35 for a tee goood luck
Change drawing to a toilet cubicle and words “Bruce Irons would go” now that would be edgy
I’d buy that
Exactly why no one respects surfers or pro surfing. They don’t even respect each other. It’s a joke.
Imagine NBA, NFL or MLB players doing this childish stuff.
Wearing costumes and playing with balls is childish. Competitive surfing is a joke. Respect is earned.
Upvote your own post makes it obsolete. And I think you are missing the point completely.
respect what?
Next will be filipe pipe master 2025
Odds halved from 33/1 to 16/1!
Was 29/1 just yesterday , has the forecast gotten smaller ??
As I peer into my computer screen at the live pipe cam seeing moth tracers and three foot garbage surf in the early dawn. Might be an ok bet.
Does it come in Ricardo Toledo Bengal Orange?
Fil should lean in and wear it.
He could get the happy bog tattooed on his back.
or maybe he should finally just send it at a peoper left slab. still not too late for his balls to drop before he reaches age thirty.
Thats what i said
tbh this is pretty disresp……………
fck it i’ve ordered 2
If Chas cared he’d get an anonymous source who works at Goodwill or some clothing thrift store in San Clemente. Talk about Breaking News with high potential for more as the story develops. What?! We all know some VAL will buy the T-shirt, get mocked into next week, try wearing it inside out, then finally admit defeat, and drop that t-shirt off at the local thrift store. It’s up to you Chas to find out where, how soon when and most importantly just how worn was that T-shirt.
donate blood? much?
they go for the main vein~
yeah but you could wear it all over the place in Montana and no one except for the moose would be any the wiser
Pip Pip, POORAY!
and there I was doing a new T-shirt for MAGA….Hairy Dunny with a sorta Stormy background but enhanced with a burning down the house motto!
I am Pipspuss..and I approve of this t-shirt.
so many options, so lil time~red button’s
Yomar approves of this t-shirt too.
The toilet is a lovely design flourish.
plug-in perfumes are hot…
House Toledo about to hit caps lock.
The surfing equivalent of burning the Quran!
soul sacrifice by santana….
Beachgrit owners smiling at us idiots on another clickbait.
to be fair, it did result in a rather unexpected admission from you. do your buddies in your favela know?
https://uploads.disquscdn.c…
I am gay, I’ve told you. Or not? Does it make a difference? But you are Gay. Anyone who spends time here as much as you do is completely gay
let me get this straight—you are both 1) a homosexual male; and 2) using the word gay to mean something pejorative? You’ve got a rather oddball LGBTQ culture down there if that’s a case.
…but then again, you’ve also got a rather oddball surf culture, so I guess that makes sense.
You are a true gringo…In a satirical and fantasy world of this Chats, you try to make sense… for the record, there are about 30 different ‘surf cultures’ in Brazil… but you are such a Nerd that you only know the online crew, and the foreign students. Aloha! If you want to Surf some real wavepool, come here with your dollars… let me know, maybe you can do an article… or maybe you get eaten alive… maybe I’m serious maybe not… this is where I come for laughs né perspective on how narrow the Liberal California Surfer mind is narrow and programmed… Beachgrit comments.
and for the record, I would never pay a dime to go down to your shit waves and have to out-hastle any more Brazzos in the lineup than I already have to out-hastle on any given summer day in the Trestles region.
but if you and the favela dwellers want to put together a fund to fly me down there, i’ll gladly fly down there, i’ll drink you all under the table, and will teach you guys how to behave like upstanding surfing gentlemen. it’ll be like My Fair Lady, but for Brazzos.
Or would they rather suck a dick then eat a bowl of soup…..
Gay or straight, you spend more time making inane comments on here than anyone.
Sorry Einstein… Or is it Jeff Spicolli?