Shiseido (pictured) wiping the World Surf League's last kiss away. Photo: The Substance
Shiseido (pictured) wiping the World Surf League's last kiss away. Photo: The Substance

World Surf League accused of being “skincare slut” after cheating on Shiseido with Neutrogena

Surf fans left reeling.

Tawdry scandal has rocked the skincare industry, this morning, as the sun-kissed bad boy World Surf League announced it was breaking it off with longtime partner Shisedo and bed hopping straight in with Neutrogena. Surf fans had fallen in love with the global home of surfing’s journey with the Japanese multinational, swooning at how reefs around the world were being saved via Shiseido’s not-bad-for-reefs formulation, but mostly how brand ambassador Kanoa Igarashi had achieved such a major glow-up.

Meow.
Meow.

All of that, though, now in a burn bin as the WSL steps out with Neutrogena. Per initial publicity reports, “The Kenvue-owned brand will join the 2025 Championship Tour as the Official Suncare Partner of the Lexus Pipe Pro Presented by YETI.” It will also partner with the World Surf League on the Lower Trestles Championship Tour event plus the always-adored US Open of Surfing in progressive Huntington Beach.

Making the heartache even worse for Shiseido, Kanoa Igarashi is swinging into the relationship as Neutrogena’s first brand ambassador.

Chappell Roan’s My Kink is Karma, no doubt, being blasted in Ginza right now and through the night.

Chappell Roan - My Kink is Karma (Official Music Video)

Fernando Souza, Senior Director of Marketing for Neutrogena Sun, heartlessly declared, “Thirty-four percent of Americans admit that they rarely or never wear sunscreen. Neutrogena is proud to support the World Surf League’s efforts in educating athletes and surf fans alike on the importance of practicing sun safe habits.”

Not Laird Hamilton approved.

Feel free to share your favorite memories of the World Surf League and Shiseido’s romance below.

It is a safe space.

0 0 votes
Article Rating
Join the discussion

Your comments are still here. Every one of them.

Twelve years of BeachGrit comments came across from Disqus. Connect and we will show you how many are yours. We get your username, nothing else.

Unclaimed
Handle
Comments
Posting since

Connect Disqus to reveal.

Subscribe
Notify of
29 Comments
Newest
Oldest Most Voted
@surfads

Re: the feature pic of Demi. Substance.
Terrible movie but well worth watch.

tim_nelsen

charge Bruce’s Beach~

tim_nelsen

rincon invitational of all divisions has been written off in a presidential memo…
Gove Newsome…
Hollywood reporting nearly live…
from the Gulf Of Kelly Curran…
nearly live. the alledeg ‘reporter.’
911!

Com Turren

The Surfer trailer just dropped😂

The Bitchy Crab

So many surf ponchos!

astro

Ay caramba, ¿dónde están los vestuarios?

Otto

The plight of the melanin challenged. You know if you have that skin in the game.

Picard Madeoff

THIS is why I always wear a hat when surfing

tim_nelsen

show biz kids makin movies of dem ‘selves NO REPLY` https://youtu.be/GCdzJJOeIvU?si=n5Rjj1M4n1C4-wAm

Stick man

Surprised Sun Bum isn’t dishing out the funds as many fuckin monkeys I see on surfing boards.

JohnsKnees

Event sponsorship is mucho dinero, I dont think they have that kind of scratch

tim_nelsen

Frye Festival 2. tickets on sale now. prices range from…WTF!
comment image

KnostMalone

SunBum is owned by RJ Reynolds…

Beef & Beer

Meanwhile, Laird goes 100% organic

https://uploads.disquscdn.c…
with his new Lard-based skincare range

tim_nelsen

whiter&brighter than zinc oxide. mr clean approves it’s also for facials~for external use only…

The Bitchy Crab

Good ol photoshop before AI!

Beef & Beer

even lower tech

https://uploads.disquscdn.c…
el cheapo phone photo edit

JohnsKnees

The only skincare product I use is for lathering my willy for a wank.

tim_nelsen

astro: glide

Rich Marx

One time I compared the ingredients to my skin colored mineral sunscreen to my wifes makeup/foundation that had SPF and yeah it was pretty much the same thing.

Mapski

The Morocco event has a watch live screen that only gives scores. Joke.

Stick man

Needs Less-occo…

astro

I think Dirk needs to start paying Sponsors so wooz can hitch up with them.
He needs to rethink the business model. They’re going to run out of potential players soon.
Theyre the red-headed stepchild of sports.

Sean Connery

You will know they have officially hit rock bottom when it’s Banana Boat.

Stick man

Aloe-up Cup… 1980’s

tim_nelsen

well noted: they really care about our privacy~

Mapski

Was Laird’s compound spared by the fires? Guessing his disaster go bag holds speedo’s, swim goggles and some large rocks.

Rich Marx

The houses in Malibu that burned were the ones closer to Santa Monica. He’s a bit deeper out there I think.


29
0
Would love your thoughts, please comment.x
()
x