Surf fans left reeling.
Tawdry scandal has rocked the skincare industry, this morning, as the sun-kissed bad boy World Surf League announced it was breaking it off with longtime partner Shisedo and bed hopping straight in with Neutrogena. Surf fans had fallen in love with the global home of surfing’s journey with the Japanese multinational, swooning at how reefs around the world were being saved via Shiseido’s not-bad-for-reefs formulation, but mostly how brand ambassador Kanoa Igarashi had achieved such a major glow-up.
All of that, though, now in a burn bin as the WSL steps out with Neutrogena. Per initial publicity reports, “The Kenvue-owned brand will join the 2025 Championship Tour as the Official Suncare Partner of the Lexus Pipe Pro Presented by YETI.” It will also partner with the World Surf League on the Lower Trestles Championship Tour event plus the always-adored US Open of Surfing in progressive Huntington Beach.
Making the heartache even worse for Shiseido, Kanoa Igarashi is swinging into the relationship as Neutrogena’s first brand ambassador.
Chappell Roan’s My Kink is Karma, no doubt, being blasted in Ginza right now and through the night.
Fernando Souza, Senior Director of Marketing for Neutrogena Sun, heartlessly declared, “Thirty-four percent of Americans admit that they rarely or never wear sunscreen. Neutrogena is proud to support the World Surf League’s efforts in educating athletes and surf fans alike on the importance of practicing sun safe habits.”
Feel free to share your favorite memories of the World Surf League and Shiseido’s romance below.
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Re: the feature pic of Demi. Substance.
Terrible movie but well worth watch.
charge Bruce’s Beach~
rincon invitational of all divisions has been written off in a presidential memo…
Gove Newsome…
Hollywood reporting nearly live…
from the Gulf Of Kelly Curran…
nearly live. the alledeg ‘reporter.’
911!
The Surfer trailer just dropped😂
So many surf ponchos!
Ay caramba, ¿dónde están los vestuarios?
The plight of the melanin challenged. You know if you have that skin in the game.
THIS is why I always wear a hat when surfing
show biz kids makin movies of dem ‘selves NO REPLY` https://youtu.be/GCdzJJOeIvU?si=n5Rjj1M4n1C4-wAm
Surprised Sun Bum isn’t dishing out the funds as many fuckin monkeys I see on surfing boards.
Event sponsorship is mucho dinero, I dont think they have that kind of scratch
Frye Festival 2. tickets on sale now. prices range from…WTF!

SunBum is owned by RJ Reynolds…
Meanwhile, Laird goes 100% organic
https://uploads.disquscdn.c…
with his new Lard-based skincare range
whiter&brighter than zinc oxide. mr clean approves it’s also for facials~for external use only…
Good ol photoshop before AI!
even lower tech
https://uploads.disquscdn.c…
el cheapo phone photo edit
The only skincare product I use is for lathering my willy for a wank.
astro: glide
One time I compared the ingredients to my skin colored mineral sunscreen to my wifes makeup/foundation that had SPF and yeah it was pretty much the same thing.
The Morocco event has a watch live screen that only gives scores. Joke.
Needs Less-occo…
I think Dirk needs to start paying Sponsors so wooz can hitch up with them.
He needs to rethink the business model. They’re going to run out of potential players soon.
Theyre the red-headed stepchild of sports.
You will know they have officially hit rock bottom when it’s Banana Boat.
Aloe-up Cup… 1980’s
https://www.worldsurfleague.com/posts/500229/bailey-ladders-steps-up-as-official-ladder-partner-of-the-wsl-challenger-series-events-in-australia
well noted: they really care about our privacy~
Was Laird’s compound spared by the fires? Guessing his disaster go bag holds speedo’s, swim goggles and some large rocks.
The houses in Malibu that burned were the ones closer to Santa Monica. He’s a bit deeper out there I think.