"At its core, our brand is about enabling the best surfing experience with quality products, in a sustainable way."
Surfers, all, live lives of impossible-to-reconcile hypocrisy. On one hand, we love the ocean and need its reefs and waters to be healthy. On the other, our boards, wetsuits and trips to far flung regions of the globe are all utterly toxic. While some, like the World Surf League simply attempt to wash the gross in green, planting a bush here, grafting a tiny coral there, others, like Josh Kerr, have become environmental heroes.
Kerr, a former mainstay on the Championship Tour, has become a tour de business in his retirement years. He co-founded a beer company which sold for a rumored $200 million, raised one of the more exciting surf prodigies in recent memory and, now, is busily repairing our damaged habitat.
Partnering with the Spanish energy giant Acciona Energia, Kerr has made ten surfboards for his Draft Surf brand using material from recycled wind turbine blades.
As any student of the times knows, renewable energies are in though wind power, whilst very clean, has messy problem. Namely, the giant shanks with catch the breeze are generally buried in the earth after decommissioning (usually a 20 to 30 year lifespan) and don’t break down for billions of years. Acciona, realizing the problem and wanting to address, called for Australian partners in helping find solutions using the blades from its Waubra wind farm in Victoria.
Kerr, 41, raised his hand high and used some composite turbine blade material in the deck, fins and “outer shell” of the aforementioned ten surfboards, according to Renew Economy. He bravely declared, “When Accions approached us about being part of the solution and working together to create these surfboards, we jumped at the opportunity. At its core, our brand is about enabling the best surfing experience with quality products, in a sustainable way – which aligns with Acciona’s vision.”
Australia’s federal energy and climate minister Chris Bowen added, “Around 90 per cent of what’s in a wind tower can be recycled. They can be shoes, they can be playground equipment, can be surfboards. So, when you see someone saying, what are we going to do with all the waste, we’re going to recycle the waste.”
Shoes, playgrounds, surfboards and a cleaner planet.
Huzzah.